Public Relations Strategist - FMOL Health
Franciscan Missionaries of Our Lady Health System, Baton Rouge, Louisiana, us, 70873
Job Description
Assist in developing and executing comprehensive public relations strategies for earned and owned media. Draft and distribute press releases, media advisories, statements, talking points, and backgrounders. Organize and coordinate press conferences, media briefings, and interviews with subject matter experts. Support cross-functional campaigns, collaborating with content, marketing, and operational teams. Track, monitor, and analyze media coverage; prepare regular reports on PR performance and media sentiment. Review and edit PR materials for clarity, accuracy, and alignment with strategic goals. Assist in crisis communications and rapid response to media inquiries. Ensure all public relations work meets legal, ethical, and organizational standards. Responsible for FMOL Health news content strategy and creation Responsibilities
Main Responsibilities
In partnership with the Director of Public Relations, develop and implement an integrated public relations strategy that enhances the organization's reputation and advances strategic objectives across the health system. Serve as an advisor on media relations, crisis communications, and issues management as needed. Support planning, coordination, and execution of all press events, announcements, and media opportunities. Mentor PR strategists, specialists, and freelance contributors; foster creativity and professional development. Monitor, analyze, and report on media coverage, sentiment, and PR effectiveness; use insights to refine strategies and demonstrate value. Establish and support protocols and oversee response efforts for crisis communications and reputation management. Champion innovation in media engagement, storytelling, and use of emerging communication channels. Ensure compliance with organizational, legal, and ethical standards in all public relations activities. Core Strengths
Media Relations Excellence: Ensures the highest standards in external communications and media engagement. Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI. Leadership: Inspires and mentors high-performing PR teams. Collaboration: Works cross-functionally to maximize PR reach and impact. Crisis Management: Leads responses to urgent media issues with calm and clarity. Compliance: Upholds legal, ethical, and brand standards in all public relations work. Qualifications
3 years in a marketing or advertising agency setting Bachelor's Degree
Assist in developing and executing comprehensive public relations strategies for earned and owned media. Draft and distribute press releases, media advisories, statements, talking points, and backgrounders. Organize and coordinate press conferences, media briefings, and interviews with subject matter experts. Support cross-functional campaigns, collaborating with content, marketing, and operational teams. Track, monitor, and analyze media coverage; prepare regular reports on PR performance and media sentiment. Review and edit PR materials for clarity, accuracy, and alignment with strategic goals. Assist in crisis communications and rapid response to media inquiries. Ensure all public relations work meets legal, ethical, and organizational standards. Responsible for FMOL Health news content strategy and creation Responsibilities
Main Responsibilities
In partnership with the Director of Public Relations, develop and implement an integrated public relations strategy that enhances the organization's reputation and advances strategic objectives across the health system. Serve as an advisor on media relations, crisis communications, and issues management as needed. Support planning, coordination, and execution of all press events, announcements, and media opportunities. Mentor PR strategists, specialists, and freelance contributors; foster creativity and professional development. Monitor, analyze, and report on media coverage, sentiment, and PR effectiveness; use insights to refine strategies and demonstrate value. Establish and support protocols and oversee response efforts for crisis communications and reputation management. Champion innovation in media engagement, storytelling, and use of emerging communication channels. Ensure compliance with organizational, legal, and ethical standards in all public relations activities. Core Strengths
Media Relations Excellence: Ensures the highest standards in external communications and media engagement. Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI. Leadership: Inspires and mentors high-performing PR teams. Collaboration: Works cross-functionally to maximize PR reach and impact. Crisis Management: Leads responses to urgent media issues with calm and clarity. Compliance: Upholds legal, ethical, and brand standards in all public relations work. Qualifications
3 years in a marketing or advertising agency setting Bachelor's Degree