Social Media Specialist
Conroe Independent School District, Conroe, Texas, United States, 77303
Social Media SpecialistJOB STATUS: OPEN POSTING DATE: 01/23/2026 POSTING NUMBER: 051856 LOCATION: Communications & Printing - 906 POSITION TITLE: Social Media Specialist
JOB DESCRIPTION:
Responsible for planning, creating, managing, and analyzing social media content to enhance the District's communication efforts. Oversee the District's social media presence across multiple platforms, ensure alignment with District branding, and engage audiences with timely, accurate, and creative content. Collaborate with internal departments, schools, and leadership to support efficient and effective external communications, while fostering trust and transparency with the community.
DUTIES and RESPONSIBILITIES:
Develop, implement, and manage social media strategies aligned with District communication goals.
Create and schedule engaging daily content (text, images, video, graphics) that promotes District initiatives, events, and achievements.
Monitor, moderate, and respond to comments and messages in a timely and professional manner.
Track, analyze, and report performance metrics to measure the effectiveness of campaigns and provide recommendations for improvement.
Collaborate with Communications staff to ensure brand consistency across all content and campaigns.
Capture and post real-time content at District events, board meetings, and community activities.
Support District-wide campaigns (bond elections, safety initiatives, job fairs, etc.) with tailored social media strategies.
Work with various district departments and campuses to help disseminate information to the community.
Stay current on industry trends, best practices, and emerging platforms to keep District communications innovative and effective.
Provide social media training, guidance, and support to campus-level staff as needed.
Maintain compliance with applicable state and federal regulations regarding online communication.
Perform other duties as assigned.
EXPERIENCE:
Three years of professional experience in social media management, digital marketing, or communications Experience managing social media accounts for an organization or brand, preferably in education, government, or nonprofit sectors QUALIFICATIONS: Education/Certification; Bachelor's degree in communications, marketing, journalism, public relations, or related field Special Knowledge/Skills:
Proficient in writing, editing and AP style with strong attention to detail Skilled in creating and managing content across major social media platforms (Facebook, Instagram, X, YouTube, LinkedIn) Experienced in photo/video editing and campaign design using Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) for social media applications Knowledge of social media management and analytics tools (Hootsuite, Sprout Social, or equivalent) Ability to analyze metrics, manage multiple projects, and respond effectively to sensitive issues Creative thinker with strong organizational and time-management skills Proficient in Microsoft Office Suite CONTACT INFORMATION: SUPERVISORY RESPONSIBILITIES:
Oversee student interns, student assistants, or assigned communications staff for social media projects EQUIPMENT USED: DSLR and mirrorless cameras, lenses, lighting equipment, and audio tools Smart phone Computer (PC and MAC) with design, video editing, and scheduling software Mental Demands/Physical Demands/Environmental Factors:
Ability to manage multiple high-profile social media accounts under deadline pressure; absorb and apply constructive criticism; maintain emotional control under stress; frequent in-district travel for content coverage; occasional irregular hours including evenings and weekends APPLY TO: To apply for this position, click "login" above. Additionally, once you've logged into your WinOcular application, upload your current resume and letter of interest and ensure your application is updated. Current employees must apply using the internal system.
Directors have requested no telephone calls, please. SALARY: PAY GRADE:
AB - 2 - Minimum pro-rated salary - $64,344 DAYS: 226 START DATE: 2025-2026 School Year
Three years of professional experience in social media management, digital marketing, or communications Experience managing social media accounts for an organization or brand, preferably in education, government, or nonprofit sectors QUALIFICATIONS: Education/Certification; Bachelor's degree in communications, marketing, journalism, public relations, or related field Special Knowledge/Skills:
Proficient in writing, editing and AP style with strong attention to detail Skilled in creating and managing content across major social media platforms (Facebook, Instagram, X, YouTube, LinkedIn) Experienced in photo/video editing and campaign design using Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) for social media applications Knowledge of social media management and analytics tools (Hootsuite, Sprout Social, or equivalent) Ability to analyze metrics, manage multiple projects, and respond effectively to sensitive issues Creative thinker with strong organizational and time-management skills Proficient in Microsoft Office Suite CONTACT INFORMATION: SUPERVISORY RESPONSIBILITIES:
Oversee student interns, student assistants, or assigned communications staff for social media projects EQUIPMENT USED: DSLR and mirrorless cameras, lenses, lighting equipment, and audio tools Smart phone Computer (PC and MAC) with design, video editing, and scheduling software Mental Demands/Physical Demands/Environmental Factors:
Ability to manage multiple high-profile social media accounts under deadline pressure; absorb and apply constructive criticism; maintain emotional control under stress; frequent in-district travel for content coverage; occasional irregular hours including evenings and weekends APPLY TO: To apply for this position, click "login" above. Additionally, once you've logged into your WinOcular application, upload your current resume and letter of interest and ensure your application is updated. Current employees must apply using the internal system.
Directors have requested no telephone calls, please. SALARY: PAY GRADE:
AB - 2 - Minimum pro-rated salary - $64,344 DAYS: 226 START DATE: 2025-2026 School Year