Overview Of Role
L.E.K. Consulting is seeking an experienced marketing manager to join the US Go-to-Market (GTM) team, focused on two sub-sectors within the Healthcare sector (Healthcare Services and MedTech). This newly created role will partner closely with Healthcare Services and MedTech leadership to define and activate GTM strategies that support the firm’s growth priorities.
The Healthcare GTM Manager will own the development and execution of Healthcare Services and MedTech GTM strategies, translating firm and sector growth objectives into actionable plans, campaigns, and tools. The role requires strong cross-functional collaboration across Content Marketing, Digital Marketing, Business Development, and sector leadership, as well as fluency in digital marketing activation and data-driven decision making.
This role sits within L.E.K.’s US Growth function and reports to the US Healthcare GTM Associate Director. The Healthcare GTM Manager serves as a key connector between leadership, sales enablement, and cross-functional marketing teams to ensure cohesive, client-centric GTM execution.
Key Responsibilities Of The Healthcare Sector GTM Manager
Lead US GTM planning, strategy and execution for Healthcare Services and MedTech, aligned to firm and sector growth priorities
Lead end-to-end campaign management (planning, strategy, launch, execution, optimization, and measurement)
Partner with cross-functional teams to build and activate integrated GTM campaigns
Create compelling value propositions, messaging, and tools that enable partners to engage clients and prospects effectively during campaign activation
Collaborate with Content Marketing, Digital Marketing and Business Development to strategize and launch tactics that drive awareness, engagement, and lead generation across the marketing funnel
Leverage voice-of-customer insights, competitive intelligence, and performance data to refine GTM strategies and tactics
Translate campaign needs into clear requirements for Business Development to ensure strong down-funnel pull-through
Drive internal adoption of GTM plans through playbooks, communications, and training
Monitor GTM performance, identify risks and opportunities, and adjust strategies as needed; regularly update leadership
Go-to-Market Team Strategy and Performance Expectations Summary
The Healthcare Sector GTM Manager will partner with the US Healthcare Associate Director and cross-functional marketing teams to build and activate impactful marketing campaigns, and share insights, best practices, and learnings across the Growth organization. In summary, the Healthcare Sector GTM Manager will:
Own mid- to low-funnel GTM strategies and execution for the Healthcare Services and MedTech sub-sectors
Advise partners and practice leaders on growth and GTM strategy
Lead marketing initiatives supporting Healthcare Services and MedTech growth priorities
Analyze GTM performance, surface insights, and recommend actions to improve outcomes
Manage sub-sector GTM budget planning and stewardship, including annual planning
Contribute to team capability building, employee engagement, and a culture of collaboration and innovation
Qualifications
10+ years of experience in professional services or B2B marketing and/or go-to-market
Bachelor’s degree in marketing, business, or a related field
Strong strategic and analytical skills, with a track record of delivering measurable growth impact
Deep understanding of sales cycles, buyer behavior, and low-funnel GTM execution
Proven ability to design and deliver high-performing GTM programs and campaigns
Excellent communication, stakeholder management, and influencing skills
Ability to manage multiple priorities, navigate ambiguity, and drive results through change
Strong project management, collaboration, and data-driven decision-making capabilities
Proficiency with Microsoft Office tools and CRM platforms (e.g., Salesforce)
Application Details
L.E.K. Consulting is an Equal Opportunity Employer
L.E.K. Consulting has a hybrid work model in place for our U.S. offices
In Illinois, Massachusetts and New York, the base salary is between $110,000 - $130,000 (USD); placement within this range will vary based on experience and skill level. L.E.K. also offers a performance bonus, profit sharing and other benefits
Applicants for this position must be legally authorized to work in the United States on a permanent basis without the need for employer sponsorship. Unfortunately, we are unable to consider candidates requiring sponsorship for visas, including but not limited to TN, H1-B, F-1, STEM OPT/CPT, or any other work authorization
Location: Boston, Chicago, New York
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The Healthcare GTM Manager will own the development and execution of Healthcare Services and MedTech GTM strategies, translating firm and sector growth objectives into actionable plans, campaigns, and tools. The role requires strong cross-functional collaboration across Content Marketing, Digital Marketing, Business Development, and sector leadership, as well as fluency in digital marketing activation and data-driven decision making.
This role sits within L.E.K.’s US Growth function and reports to the US Healthcare GTM Associate Director. The Healthcare GTM Manager serves as a key connector between leadership, sales enablement, and cross-functional marketing teams to ensure cohesive, client-centric GTM execution.
Key Responsibilities Of The Healthcare Sector GTM Manager
Lead US GTM planning, strategy and execution for Healthcare Services and MedTech, aligned to firm and sector growth priorities
Lead end-to-end campaign management (planning, strategy, launch, execution, optimization, and measurement)
Partner with cross-functional teams to build and activate integrated GTM campaigns
Create compelling value propositions, messaging, and tools that enable partners to engage clients and prospects effectively during campaign activation
Collaborate with Content Marketing, Digital Marketing and Business Development to strategize and launch tactics that drive awareness, engagement, and lead generation across the marketing funnel
Leverage voice-of-customer insights, competitive intelligence, and performance data to refine GTM strategies and tactics
Translate campaign needs into clear requirements for Business Development to ensure strong down-funnel pull-through
Drive internal adoption of GTM plans through playbooks, communications, and training
Monitor GTM performance, identify risks and opportunities, and adjust strategies as needed; regularly update leadership
Go-to-Market Team Strategy and Performance Expectations Summary
The Healthcare Sector GTM Manager will partner with the US Healthcare Associate Director and cross-functional marketing teams to build and activate impactful marketing campaigns, and share insights, best practices, and learnings across the Growth organization. In summary, the Healthcare Sector GTM Manager will:
Own mid- to low-funnel GTM strategies and execution for the Healthcare Services and MedTech sub-sectors
Advise partners and practice leaders on growth and GTM strategy
Lead marketing initiatives supporting Healthcare Services and MedTech growth priorities
Analyze GTM performance, surface insights, and recommend actions to improve outcomes
Manage sub-sector GTM budget planning and stewardship, including annual planning
Contribute to team capability building, employee engagement, and a culture of collaboration and innovation
Qualifications
10+ years of experience in professional services or B2B marketing and/or go-to-market
Bachelor’s degree in marketing, business, or a related field
Strong strategic and analytical skills, with a track record of delivering measurable growth impact
Deep understanding of sales cycles, buyer behavior, and low-funnel GTM execution
Proven ability to design and deliver high-performing GTM programs and campaigns
Excellent communication, stakeholder management, and influencing skills
Ability to manage multiple priorities, navigate ambiguity, and drive results through change
Strong project management, collaboration, and data-driven decision-making capabilities
Proficiency with Microsoft Office tools and CRM platforms (e.g., Salesforce)
Application Details
L.E.K. Consulting is an Equal Opportunity Employer
L.E.K. Consulting has a hybrid work model in place for our U.S. offices
In Illinois, Massachusetts and New York, the base salary is between $110,000 - $130,000 (USD); placement within this range will vary based on experience and skill level. L.E.K. also offers a performance bonus, profit sharing and other benefits
Applicants for this position must be legally authorized to work in the United States on a permanent basis without the need for employer sponsorship. Unfortunately, we are unable to consider candidates requiring sponsorship for visas, including but not limited to TN, H1-B, F-1, STEM OPT/CPT, or any other work authorization
Location: Boston, Chicago, New York
#J-18808-Ljbffr