Overview
Job Description:
The Digital Content Specialist is responsible for writing high-quality content that tells the health system's story across a wide range of multimedia channels such as multiple care-delivery websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Works closely and collaboratively with content team leaders to ensure a consistent voice and disciplined message are delivered in a creative, compelling and customizable way for all channels. Partners closely with the division's Digital Experience team, serving as a digital content expert.
Company:
Advocate Aurora Health
Location:
Charlotte, NC (On-site, Remote)
Salary:
$30.15 - $45.25/hr
Type:
Full-time
Benefits:
Medical, Dental, Vision, Life, Retirement, PTO
Department:
12812 Advocate Aurora Health Corporate - CXandDigital: Digital Strategy
Status:
Full time
Benefits Eligible:
Yes
Hours Per Week:
40
Schedule Details/Additional Information:
This is a hybrid role offering remote work opportunity with some travel required for occasional in-person team meetings. Remote work is currently only approved for residents living in the following states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.
Major Responsibilities
Serve as digital content expert while partnering closely with the Digital Experience team
Research, conduct interviews, write and edit content that's optimized for organic and AI search (SEO & AEO) and user experience for organization's 30+ websites, email marketing and other digital platforms including blog posts
Implement the enterprise-wide health and wellness content strategy
Create and edit content to support messaging maps, organization-wide content calendar and initiatives across the division
Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels
Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs
Assist with large website migrations, including auditing and optimizing existing content and creating new content.
Edit webpages in content management system
Licensure, Registration, And/or Certification Required
None Required.
Education Required
Bachelor's Degree in Marketing, Digital Marketing, or related field, or
Bachelor's Degree in Public Relations or related field such as Journalism.
Experience Required
Typically requires 2 years of experience preferably in Digital Marketing, Journalism or Public Affairs, Public Relations, and Communications. Experience producing high-quality content for wide range of platforms and channels in a fast-paced, results-oriented environment preferred.
Knowledge, Skills & Abilities Required
Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
Proven experience producing high-quality website content in a fast-paced environment
Strong written and oral communications
Strong organizational skills
Storytelling capabilities
Problem-solving skills
Experience customizing content for a wide range of channels and audiences
Able to thrive in a collaborative environment
Able to prioritize and produce content for both long- and short-term projects
Well-versed in AP Style
Familiarity with Sitecore or other CMS
Physical Requirements And Working Conditions
This position requires travel, therefore, will be exposed to weather and road conditions.
Operates all equipment necessary to perform the job.
Exposed to a normal office environment.
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The Digital Content Specialist is responsible for writing high-quality content that tells the health system's story across a wide range of multimedia channels such as multiple care-delivery websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Works closely and collaboratively with content team leaders to ensure a consistent voice and disciplined message are delivered in a creative, compelling and customizable way for all channels. Partners closely with the division's Digital Experience team, serving as a digital content expert.
Company:
Advocate Aurora Health
Location:
Charlotte, NC (On-site, Remote)
Salary:
$30.15 - $45.25/hr
Type:
Full-time
Benefits:
Medical, Dental, Vision, Life, Retirement, PTO
Department:
12812 Advocate Aurora Health Corporate - CXandDigital: Digital Strategy
Status:
Full time
Benefits Eligible:
Yes
Hours Per Week:
40
Schedule Details/Additional Information:
This is a hybrid role offering remote work opportunity with some travel required for occasional in-person team meetings. Remote work is currently only approved for residents living in the following states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.
Major Responsibilities
Serve as digital content expert while partnering closely with the Digital Experience team
Research, conduct interviews, write and edit content that's optimized for organic and AI search (SEO & AEO) and user experience for organization's 30+ websites, email marketing and other digital platforms including blog posts
Implement the enterprise-wide health and wellness content strategy
Create and edit content to support messaging maps, organization-wide content calendar and initiatives across the division
Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels
Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs
Assist with large website migrations, including auditing and optimizing existing content and creating new content.
Edit webpages in content management system
Licensure, Registration, And/or Certification Required
None Required.
Education Required
Bachelor's Degree in Marketing, Digital Marketing, or related field, or
Bachelor's Degree in Public Relations or related field such as Journalism.
Experience Required
Typically requires 2 years of experience preferably in Digital Marketing, Journalism or Public Affairs, Public Relations, and Communications. Experience producing high-quality content for wide range of platforms and channels in a fast-paced, results-oriented environment preferred.
Knowledge, Skills & Abilities Required
Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
Proven experience producing high-quality website content in a fast-paced environment
Strong written and oral communications
Strong organizational skills
Storytelling capabilities
Problem-solving skills
Experience customizing content for a wide range of channels and audiences
Able to thrive in a collaborative environment
Able to prioritize and produce content for both long- and short-term projects
Well-versed in AP Style
Familiarity with Sitecore or other CMS
Physical Requirements And Working Conditions
This position requires travel, therefore, will be exposed to weather and road conditions.
Operates all equipment necessary to perform the job.
Exposed to a normal office environment.
#J-18808-Ljbffr