Marketing Manager -Biologicals Division
Pel-Freez, LLC., Rogers, Arkansas, United States, 72758
JOB SUMMARY
The Bio Marketing Manager leads the development and execution of marketing initiatives to drive growth for our biological products. This role is responsible for building brand awareness, and supporting the company's overall revenue objectives. As part of a small and agile organization, the Manager will work closely with production, quality, and leadership teams to align commercial goals with operational capabilities. ESSENTIAL DUTIES, FUNCTIONS, AND RESPONSIBILITIES
Create and implement marketing plans, campaigns, and product launch strategies. Work with team of developers, creative agencies, graphic designers, freelancers, internal stakeholders to maintain world class online presence. Coordinate technical marketing campaigns (email, social media, paid ads, lead generation efforts) and monitor ROI. Lead generation of technical marketing assets (flyers, catalogs, e-commerce content, blogs, social etc) Be responsible for Bio division digital presence (website, distributor listings, etc). Lead e-commerce catalog expansion. Coordinate trade show participation, industry events, and promotional activities. Collaborate with internal teams to prepare technical marketing materials, FAQs, and customer education resources. Serve as a central hub between R&D, sales, customer support and manage the process flow and marketing needs. Assisting with conference planning and related technical outreach/follow-up Cross-Functional Collaboration
Work with Production and Quality teams to communicate customer demand, forecast needs, and support product availability. Provide customer feedback to R&D to support product improvement and innovation. Assist leadership with strategic planning, pricing models, and market positioning. Partner with other Depts to execute sales strategies to achieve revenue targets for biological products. Conduct market research to identify customer needs, competitor activity, and emerging trends. EDUCATION & RELATED EXPERIENCE
Bachelor's degree in a life science field required (Biology, Bioengineering, Immunology, etc.) Advanced degree (PhD ideal) in a life science field preferred (Biology, Bioengineering, Immunology, etc.) Experience in the life science consumables sector (serums/plasmas/proteins/antibodies/reagents) preferred. 3-5+ years of experience in sales, marketing, or business development, preferably in biologicals, biotechnology, or life sciences. Experience working in a small or growing company environment is a plus. A valid driver's license, reliable transportation, and the ability to be covered under the Company's automobile insurance. KNOWLEDGE, SKILLS, AND ABILITIES
Experience in paid ads/social media management. Experience in website and technical marketing collateral generation. Experience with HubSpot or similar. Ability to generate effective technical marketing campaigns with minimal direction. Ability to communicate and coordinate with web developers, copywriters, graphic designers. Experience with Python strongly preferred. Ability to support parallel marketing efforts for the sister meat company. Willing to relocate to Arkansas strongly preferred or willing to spend at least one week/month here to get integrated with product development efforts. Willingness to attend tradeshows as needed. SUPERVISORY RESPONSIBILITIES AND INTERACTIONS WITH OTHERS
The Marketing Manager will not have direct reports but the role will be expected to frequently interact with co-workers, management, vendors. PHYSICAL REQUIREMENTS
Physical Task:
Standing —
Frequency:
Frequently Physical Task:
Sitting —
Frequency:
Constantly Physical Task:
Walking —
Frequency:
Occasionally Physical Task:
Lifting/Carrying —
Frequency:
Occasionally Physical Task:
Pushing/Pulling —
Frequency:
Occasionally Physical Task:
Climbing/Balancing —
Frequency:
Occasionally Physical Task:
Stooping/Kneeling —
Frequency:
Occasionally Physical Task:
Crouching/Crawling —
Frequency:
Occasionally Physical Task:
Reaching/Grasping —
Frequency:
Occasionally Physical Task:
Seeing —
Frequency:
Constantly Physical Task:
Talking/Hearing —
Frequency:
Constantly Physical Task:
Smelling —
Frequency:
Occasionally Physical Task:
Feeling —
Frequency:
Frequently WORKING CONDITIONS
Duties are typically performed in indoor environment. The indoor environment is usually a well-lit, environmentally controlled area with a low to medium level of noise. This position is a salaried full-time and work hours may vary depending on operational activities and required duties. This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties may differ from those outlined in the job description and other duties, as assigned, may be required. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, veteran status, genetic information, or any other status protected under applicable local, state, or federal nondiscrimination laws.
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The Bio Marketing Manager leads the development and execution of marketing initiatives to drive growth for our biological products. This role is responsible for building brand awareness, and supporting the company's overall revenue objectives. As part of a small and agile organization, the Manager will work closely with production, quality, and leadership teams to align commercial goals with operational capabilities. ESSENTIAL DUTIES, FUNCTIONS, AND RESPONSIBILITIES
Create and implement marketing plans, campaigns, and product launch strategies. Work with team of developers, creative agencies, graphic designers, freelancers, internal stakeholders to maintain world class online presence. Coordinate technical marketing campaigns (email, social media, paid ads, lead generation efforts) and monitor ROI. Lead generation of technical marketing assets (flyers, catalogs, e-commerce content, blogs, social etc) Be responsible for Bio division digital presence (website, distributor listings, etc). Lead e-commerce catalog expansion. Coordinate trade show participation, industry events, and promotional activities. Collaborate with internal teams to prepare technical marketing materials, FAQs, and customer education resources. Serve as a central hub between R&D, sales, customer support and manage the process flow and marketing needs. Assisting with conference planning and related technical outreach/follow-up Cross-Functional Collaboration
Work with Production and Quality teams to communicate customer demand, forecast needs, and support product availability. Provide customer feedback to R&D to support product improvement and innovation. Assist leadership with strategic planning, pricing models, and market positioning. Partner with other Depts to execute sales strategies to achieve revenue targets for biological products. Conduct market research to identify customer needs, competitor activity, and emerging trends. EDUCATION & RELATED EXPERIENCE
Bachelor's degree in a life science field required (Biology, Bioengineering, Immunology, etc.) Advanced degree (PhD ideal) in a life science field preferred (Biology, Bioengineering, Immunology, etc.) Experience in the life science consumables sector (serums/plasmas/proteins/antibodies/reagents) preferred. 3-5+ years of experience in sales, marketing, or business development, preferably in biologicals, biotechnology, or life sciences. Experience working in a small or growing company environment is a plus. A valid driver's license, reliable transportation, and the ability to be covered under the Company's automobile insurance. KNOWLEDGE, SKILLS, AND ABILITIES
Experience in paid ads/social media management. Experience in website and technical marketing collateral generation. Experience with HubSpot or similar. Ability to generate effective technical marketing campaigns with minimal direction. Ability to communicate and coordinate with web developers, copywriters, graphic designers. Experience with Python strongly preferred. Ability to support parallel marketing efforts for the sister meat company. Willing to relocate to Arkansas strongly preferred or willing to spend at least one week/month here to get integrated with product development efforts. Willingness to attend tradeshows as needed. SUPERVISORY RESPONSIBILITIES AND INTERACTIONS WITH OTHERS
The Marketing Manager will not have direct reports but the role will be expected to frequently interact with co-workers, management, vendors. PHYSICAL REQUIREMENTS
Physical Task:
Standing —
Frequency:
Frequently Physical Task:
Sitting —
Frequency:
Constantly Physical Task:
Walking —
Frequency:
Occasionally Physical Task:
Lifting/Carrying —
Frequency:
Occasionally Physical Task:
Pushing/Pulling —
Frequency:
Occasionally Physical Task:
Climbing/Balancing —
Frequency:
Occasionally Physical Task:
Stooping/Kneeling —
Frequency:
Occasionally Physical Task:
Crouching/Crawling —
Frequency:
Occasionally Physical Task:
Reaching/Grasping —
Frequency:
Occasionally Physical Task:
Seeing —
Frequency:
Constantly Physical Task:
Talking/Hearing —
Frequency:
Constantly Physical Task:
Smelling —
Frequency:
Occasionally Physical Task:
Feeling —
Frequency:
Frequently WORKING CONDITIONS
Duties are typically performed in indoor environment. The indoor environment is usually a well-lit, environmentally controlled area with a low to medium level of noise. This position is a salaried full-time and work hours may vary depending on operational activities and required duties. This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties may differ from those outlined in the job description and other duties, as assigned, may be required. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, veteran status, genetic information, or any other status protected under applicable local, state, or federal nondiscrimination laws.
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