Overview
Charter Manufacturing is a fourth-generation family-owned business where our will to grow drives us to do it better. Join the team and become part of our family!
Charter Casting is hiring a Marketing Manager!
The Marketing Manager leads the strategy and execution of customer targeting, messaging, and market positioning to drive sustainable, profitable growth. This role partners with cross-functional teams to develop marketing plans, support portfolio planning, and strengthen the company’s presence in key market segments. The Marketing Manager owns customer-facing messaging across all channels including digital, sales enablement, and marketing collateral, while protecting and elevating the company’s brand and value proposition.
Responsibilities
Lead design and deployment of cross-functional strategies to execute new market and product opportunities
Lead the development and messaging of all customer-facing channels including web site, sales scripts, e-mail campaigns, collateral materials, etc.
Lead efforts to identify and protect brand identity and customer facing value proposition
Lead the VOC (Voice of Customer) efforts during the annual Portfolio Planning process to gain insights on programs and messaging needed to acquire and retain customers
Lead and participate on the annual portfolio planning process and associated marketing plan development and execution
Lead market promotional activity and communications for both prospects and current customers with press and trade publications
Develop and maintain an annual Marketing budget that accomplishes business goals and objectives
Assist with the development of product and price forecasts
Assist with the development of the annual business plan and strategy
Support the development of a comprehensive strategic plan to advance market presence
Support the S&OP and Business Planning processes to provide sales forecasts and associated marketing plans to influence market shifts
Support Inside and outside sales with messaging and scripts that achieve business objectives
Identify, manage, and communicate market risk areas, opportunities, and requirements that affect strategic goals and overall business objectives
Represent the company at industry association meetings
Provide accurate market information for expansion and capital expenditures
Develop and provide input into the marketing resource budget to ensure adequate allocation of resources in support of the marketing and product program
Identify opportunities for strategic partnerships
Provide periodic formal presentations of go to market activities and associated marketing plans
Qualifications
Bachelor’s Degree in Marketing, Business, or a related degree
Seven plus years’ experience managing customer relationships and driving new business development efforts
Experience developing customer acquisition, customer retention and cross sell campaigns
Experience working with external marketing agency
Experience with strategic business planning
Experience in marketing systems/principles as they relate to volume/cost/price relationship
Previous success leading others in cross-functional teams
Demonstrated ability to collaborate and influence others throughout the organization
Demonstrated interpersonal skills that enable successful communication with all levels of the business and with external customers
Knowledge of process control and Continuous Improvement systems
Strong creative skills with the ability to connect customer needs with business needs and the appropriate messaging to drive results
Knowledge of cost and margin drivers and their value in the market
Proficiency with advanced features of Microsoft Office and Adobe software products
Preferred experience
Master’s Degree in Marketing, Business Administration, or related advanced degree
Strong working knowledge of the metals manufacturing industry
Proven project management experience in the implementation and management of multiple projects designed for product improvement and growth
Practical experience in the application and administration of marketing management requirements in a manufacturing environment
What you\'ll focus on
Lead design and deployment of cross-functional strategies to execute new market and product opportunities
Lead the development and messaging of all customer-facing channels including web site, sales scripts, e-mail campaigns, collateral materials, etc.
Lead efforts to identify and protect brand identity and customer facing value proposition
Lead the VOC (Voice of Customer) efforts during the annual Portfolio Planning process to gain insights on programs and messaging needed to acquire and retain customers
Lead and participate on the annual portfolio planning process and associated marketing plan development and execution
Lead market promotional activity and communications for both prospects and current customers with press and trade publications
Develop and maintain an annual Marketing budget that accomplishes business goals and objectives
Assist with the development of product and price forecasts
Assist with the development of the annual business plan and strategy
Support the development of a comprehensive strategic plan to advance market presence
Support the S&OP and Business Planning processes to provide sales forecasts and associated marketing plans to influence market shifts
Support Inside and outside sales with messaging and scripts that achieve business objectives
Identify, manage, and communicate market risk areas, opportunities, and requirements that affect strategic goals and overall business objectives
Represent the company at industry association meetings
Provide accurate market information for expansion and capital expenditures
Develop and provide input into the marketing resource budget to ensure adequate allocation of resources in support of the marketing and product program
Identify opportunities for strategic partnerships
Provide periodic formal presentations of go to market activities and associated marketing plans
Compensation and Benefits The annual hiring range for this position is: $132,900-$166,100. The actual base pay offered to the successful candidate will depend on various factors, including but not limited to job-related skills, experience, and qualifications. Compensation decisions are tailored to the unique circumstances of each position and candidate.
We offer comprehensive health, dental, and vision benefits, along with a 401(k) plan that includes employer matching and profit sharing. Additionally, we offer company-paid life insurance, disability coverage, and paid time off (PTO).
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Charter Casting is hiring a Marketing Manager!
The Marketing Manager leads the strategy and execution of customer targeting, messaging, and market positioning to drive sustainable, profitable growth. This role partners with cross-functional teams to develop marketing plans, support portfolio planning, and strengthen the company’s presence in key market segments. The Marketing Manager owns customer-facing messaging across all channels including digital, sales enablement, and marketing collateral, while protecting and elevating the company’s brand and value proposition.
Responsibilities
Lead design and deployment of cross-functional strategies to execute new market and product opportunities
Lead the development and messaging of all customer-facing channels including web site, sales scripts, e-mail campaigns, collateral materials, etc.
Lead efforts to identify and protect brand identity and customer facing value proposition
Lead the VOC (Voice of Customer) efforts during the annual Portfolio Planning process to gain insights on programs and messaging needed to acquire and retain customers
Lead and participate on the annual portfolio planning process and associated marketing plan development and execution
Lead market promotional activity and communications for both prospects and current customers with press and trade publications
Develop and maintain an annual Marketing budget that accomplishes business goals and objectives
Assist with the development of product and price forecasts
Assist with the development of the annual business plan and strategy
Support the development of a comprehensive strategic plan to advance market presence
Support the S&OP and Business Planning processes to provide sales forecasts and associated marketing plans to influence market shifts
Support Inside and outside sales with messaging and scripts that achieve business objectives
Identify, manage, and communicate market risk areas, opportunities, and requirements that affect strategic goals and overall business objectives
Represent the company at industry association meetings
Provide accurate market information for expansion and capital expenditures
Develop and provide input into the marketing resource budget to ensure adequate allocation of resources in support of the marketing and product program
Identify opportunities for strategic partnerships
Provide periodic formal presentations of go to market activities and associated marketing plans
Qualifications
Bachelor’s Degree in Marketing, Business, or a related degree
Seven plus years’ experience managing customer relationships and driving new business development efforts
Experience developing customer acquisition, customer retention and cross sell campaigns
Experience working with external marketing agency
Experience with strategic business planning
Experience in marketing systems/principles as they relate to volume/cost/price relationship
Previous success leading others in cross-functional teams
Demonstrated ability to collaborate and influence others throughout the organization
Demonstrated interpersonal skills that enable successful communication with all levels of the business and with external customers
Knowledge of process control and Continuous Improvement systems
Strong creative skills with the ability to connect customer needs with business needs and the appropriate messaging to drive results
Knowledge of cost and margin drivers and their value in the market
Proficiency with advanced features of Microsoft Office and Adobe software products
Preferred experience
Master’s Degree in Marketing, Business Administration, or related advanced degree
Strong working knowledge of the metals manufacturing industry
Proven project management experience in the implementation and management of multiple projects designed for product improvement and growth
Practical experience in the application and administration of marketing management requirements in a manufacturing environment
What you\'ll focus on
Lead design and deployment of cross-functional strategies to execute new market and product opportunities
Lead the development and messaging of all customer-facing channels including web site, sales scripts, e-mail campaigns, collateral materials, etc.
Lead efforts to identify and protect brand identity and customer facing value proposition
Lead the VOC (Voice of Customer) efforts during the annual Portfolio Planning process to gain insights on programs and messaging needed to acquire and retain customers
Lead and participate on the annual portfolio planning process and associated marketing plan development and execution
Lead market promotional activity and communications for both prospects and current customers with press and trade publications
Develop and maintain an annual Marketing budget that accomplishes business goals and objectives
Assist with the development of product and price forecasts
Assist with the development of the annual business plan and strategy
Support the development of a comprehensive strategic plan to advance market presence
Support the S&OP and Business Planning processes to provide sales forecasts and associated marketing plans to influence market shifts
Support Inside and outside sales with messaging and scripts that achieve business objectives
Identify, manage, and communicate market risk areas, opportunities, and requirements that affect strategic goals and overall business objectives
Represent the company at industry association meetings
Provide accurate market information for expansion and capital expenditures
Develop and provide input into the marketing resource budget to ensure adequate allocation of resources in support of the marketing and product program
Identify opportunities for strategic partnerships
Provide periodic formal presentations of go to market activities and associated marketing plans
Compensation and Benefits The annual hiring range for this position is: $132,900-$166,100. The actual base pay offered to the successful candidate will depend on various factors, including but not limited to job-related skills, experience, and qualifications. Compensation decisions are tailored to the unique circumstances of each position and candidate.
We offer comprehensive health, dental, and vision benefits, along with a 401(k) plan that includes employer matching and profit sharing. Additionally, we offer company-paid life insurance, disability coverage, and paid time off (PTO).
#J-18808-Ljbffr