Overview
Digital Marketing Specialist – Location: Remote U.S.
Position Overview The Digital Marketing Specialist executes digital campaigns focusing on SEO, paid media, digital content, and lead generation. Ensures optimization across all digital channels and supports revenue-driving efforts.
Key Responsibilities Digital Campaign Execution
Execute SEO/SEM, paid ads, email, and social campaigns.
Develop landing pages and digital content for lead generation.
Maintain paid media budgets and optimization plans.
Performance Optimization
Run A/B tests across ads, emails, and landing pages.
Optimize keyword strategies, audience targeting, and bidding.
Expand high-performing campaigns and retire low-performing tactics.
Analytics & Reporting
Track digital metrics and provide weekly performance dashboards.
Monitor conversion funnel performance and identify bottlenecks.
Support attribution modeling and ROI analysis.
Qualifications Education & Experience
Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
4+ years of hands-on experience executing digital marketing campaigns across SEO, SEM, paid media, and social channels.
Demonstrated experience managing paid media budgets and optimizing for performance metrics (CPC, CTR, ROAS).
Experience working with analytics platforms (e.g., Google Analytics/GA4, Google Tag Manager, Looker Studio).
Working knowledge of marketing automation and CRM tools (e.g., HubSpot, Marketo, Pardot, Salesforce).
Familiarity with A/B testing tools and methodologies.
Advanced knowledge of keyword research tools and SEO platforms (e.g., SEMrush, Ahrefs, Moz).
Experience supporting attribution modeling and ROI analysis is a plus.
Technical Skills
Experience with digital advertising platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager).
Understanding of SEO fundamentals, on-page optimization, and keyword strategy.
Strong Excel/Sheets skills for reporting and data manipulation.
Basic familiarity with HTML/CSS (nice to have).
Key Competencies Digital Execution Excellence
Strong attention to detail in building and QAing campaigns, ads, and landing pages.
Ability to execute high-quality campaigns across SEO, SEM, paid social, and email.
Skilled at implementing targeting, bidding, creative updates, and optimization cycles.
Analytical Thinking & Optimization
Able to analyze performance metrics and translate data into actionable improvements.
Comfortable diagnosing funnel performance issues and identifying optimization opportunities.
Strong understanding of A/B testing frameworks and iterative experimentation.
Project Management & Prioritization
Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
Strong organizational habits with a focus on accuracy, timeliness, and continuous improvement.
Reliable at managing budgets, pacing, and performance targets.
Technical & Platform Proficiency
Quick learner when adopting new digital tools, platforms, and testing methodologies.
Strong digital troubleshooting skills—able to identify issues with tracking, tags, or campaign setup.
Detail-oriented when configuring campaigns, audiences, and conversion tracking.
Communication & Cross-Functional Collaboration
Clear communicator who can share insights, results, and recommendations with marketing leaders.
Able to work closely with design, sales, content, and external vendors or agencies.
Strong writing and content skills for ad copy, landing pages, and campaign briefs.
Continuous Improvement Mindset
Curious, data-driven, and eager to test new strategies to improve results.
Stays current on digital trends, algorithm changes, and emerging marketing tactics.
Proactive in identifying new optimizations or campaign opportunities.
Key Performance Indicators (KPIs)
Lead Quality Score: % of digital leads meeting MQL criteria.
Paid Media Efficiency: CPC, CTR, and ROAS performance.
SEO Growth Metrics: Organic traffic, ranking improvements.
Conversion Rate Improvements: Landing page and ad performance.
A/B Test Velocity: number of tests executed per quarter.
About NWS NWS empowers service providers, integrators, contractors, and organizations of all sizes to stay ahead of the curve. Established in 2012 and headquartered in Greensboro, North Carolina, USA, NWS boasts an extensive range of services across three key market segments. Our cable solutions showcase cutting-edge copper, fiber, and hybrid designs. With a proficient team of engineers, manufacturing, and supply chain experts, we tailor these custom-trunked cable solutions to precise specifications, ensuring our clients benefit from reliable and efficient telecom solutions. Join our energetic and vibrant team of skilled professionals and be part of the excitement at NWS. Our employees value initiative, teamwork, high values, and integrity. To learn more, please visit our website at nwsnext.com.
Network Wireless Solutions (NWS) is committed to maintaining a safe, compliant, and professional workplace. As part of our hiring process, all offers of employment are contingent upon the successful completion of a background check and drug screening, where permitted by law. Background checks may include verification of employment history, education, criminal records, and other factors in accordance with applicable laws. Drug screening may be required based on the position and regulations. NWS complies with all relevant laws regarding drug testing, including accommodations under the Americans with Disabilities Act (ADA) or other statutes. A candidate's failure to pass the background check or drug screening may result in withdrawal of an employment offer. Any falsification or omission of information during the hiring process may be grounds for disqualification or termination. By submitting an application to NWS, candidates acknowledge and consent to the company's background check and drug screening policies.
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Position Overview The Digital Marketing Specialist executes digital campaigns focusing on SEO, paid media, digital content, and lead generation. Ensures optimization across all digital channels and supports revenue-driving efforts.
Key Responsibilities Digital Campaign Execution
Execute SEO/SEM, paid ads, email, and social campaigns.
Develop landing pages and digital content for lead generation.
Maintain paid media budgets and optimization plans.
Performance Optimization
Run A/B tests across ads, emails, and landing pages.
Optimize keyword strategies, audience targeting, and bidding.
Expand high-performing campaigns and retire low-performing tactics.
Analytics & Reporting
Track digital metrics and provide weekly performance dashboards.
Monitor conversion funnel performance and identify bottlenecks.
Support attribution modeling and ROI analysis.
Qualifications Education & Experience
Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
4+ years of hands-on experience executing digital marketing campaigns across SEO, SEM, paid media, and social channels.
Demonstrated experience managing paid media budgets and optimizing for performance metrics (CPC, CTR, ROAS).
Experience working with analytics platforms (e.g., Google Analytics/GA4, Google Tag Manager, Looker Studio).
Working knowledge of marketing automation and CRM tools (e.g., HubSpot, Marketo, Pardot, Salesforce).
Familiarity with A/B testing tools and methodologies.
Advanced knowledge of keyword research tools and SEO platforms (e.g., SEMrush, Ahrefs, Moz).
Experience supporting attribution modeling and ROI analysis is a plus.
Technical Skills
Experience with digital advertising platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager).
Understanding of SEO fundamentals, on-page optimization, and keyword strategy.
Strong Excel/Sheets skills for reporting and data manipulation.
Basic familiarity with HTML/CSS (nice to have).
Key Competencies Digital Execution Excellence
Strong attention to detail in building and QAing campaigns, ads, and landing pages.
Ability to execute high-quality campaigns across SEO, SEM, paid social, and email.
Skilled at implementing targeting, bidding, creative updates, and optimization cycles.
Analytical Thinking & Optimization
Able to analyze performance metrics and translate data into actionable improvements.
Comfortable diagnosing funnel performance issues and identifying optimization opportunities.
Strong understanding of A/B testing frameworks and iterative experimentation.
Project Management & Prioritization
Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
Strong organizational habits with a focus on accuracy, timeliness, and continuous improvement.
Reliable at managing budgets, pacing, and performance targets.
Technical & Platform Proficiency
Quick learner when adopting new digital tools, platforms, and testing methodologies.
Strong digital troubleshooting skills—able to identify issues with tracking, tags, or campaign setup.
Detail-oriented when configuring campaigns, audiences, and conversion tracking.
Communication & Cross-Functional Collaboration
Clear communicator who can share insights, results, and recommendations with marketing leaders.
Able to work closely with design, sales, content, and external vendors or agencies.
Strong writing and content skills for ad copy, landing pages, and campaign briefs.
Continuous Improvement Mindset
Curious, data-driven, and eager to test new strategies to improve results.
Stays current on digital trends, algorithm changes, and emerging marketing tactics.
Proactive in identifying new optimizations or campaign opportunities.
Key Performance Indicators (KPIs)
Lead Quality Score: % of digital leads meeting MQL criteria.
Paid Media Efficiency: CPC, CTR, and ROAS performance.
SEO Growth Metrics: Organic traffic, ranking improvements.
Conversion Rate Improvements: Landing page and ad performance.
A/B Test Velocity: number of tests executed per quarter.
About NWS NWS empowers service providers, integrators, contractors, and organizations of all sizes to stay ahead of the curve. Established in 2012 and headquartered in Greensboro, North Carolina, USA, NWS boasts an extensive range of services across three key market segments. Our cable solutions showcase cutting-edge copper, fiber, and hybrid designs. With a proficient team of engineers, manufacturing, and supply chain experts, we tailor these custom-trunked cable solutions to precise specifications, ensuring our clients benefit from reliable and efficient telecom solutions. Join our energetic and vibrant team of skilled professionals and be part of the excitement at NWS. Our employees value initiative, teamwork, high values, and integrity. To learn more, please visit our website at nwsnext.com.
Network Wireless Solutions (NWS) is committed to maintaining a safe, compliant, and professional workplace. As part of our hiring process, all offers of employment are contingent upon the successful completion of a background check and drug screening, where permitted by law. Background checks may include verification of employment history, education, criminal records, and other factors in accordance with applicable laws. Drug screening may be required based on the position and regulations. NWS complies with all relevant laws regarding drug testing, including accommodations under the Americans with Disabilities Act (ADA) or other statutes. A candidate's failure to pass the background check or drug screening may result in withdrawal of an employment offer. Any falsification or omission of information during the hiring process may be grounds for disqualification or termination. By submitting an application to NWS, candidates acknowledge and consent to the company's background check and drug screening policies.
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