Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
Overview
The Executive Director, Integrated Media Planning, works on a portfolio of businesses for a Fortune 100 client. They will act as a leading force, ensuring the team's and agency's vision comes to life in day-to-day work, thought leadership, and ideas. They are a core member of practice leadership with 13+ years of experience within integrated media planning and account management. The Executive Director is a multi-tasking leader, acting as a force to drive the vision of the agency and clients forward. They are responsible for all aspects of their function, including team leadership, growing client business through OMG products, practice excellence, and client relationships. They are great connectors of people and ideas, bringing inspiration and expertise to planning. As the Executive Director of Integrated Media Planning, you are responsible for leading the practice account team of 14 individuals throughout the planning process across a portfolio of 14 brands within the Alcoholic Beverage category. You will be the point of contact for senior-level clients and the central media team client group, all located in Coral Gables, Florida. This requires a willingness to travel 1-2x per quarter, pending business demand. General tasks
Strategic vision Futureproofing the business Planning team scope of work and staff plan Developing talent Cross-agency lead Resource management Awards New business Responsibilities
Balance big picture thinking with disciplined execution of best practices Share insights and observations fluidly across the brand portfolio Develop cohesive strategies for the brand portfolio that maximize customer impact Demonstrate deep understanding of human behavior and translate audience insights into actionable recommendations Maintain comprehensive knowledge of media dynamics, including individual channel performance, cross-channel synergies, and evolving trends Stay current on cultural trends and shifting consumer motivations Communicate complex ideas clearly and concisely, especially under time constraints Distill complexity into streamlined, actionable solutions Manage and develop large, cross-functional teams effectively Build and maintain strong relationships with senior-level clients across multiple brands Champion innovation through experimentation with new platforms and approaches Qualifications
12+ years of integrated media planning experience and leadership with a strong agency background Trusted client advisor and proactive problem solver who always has a POV; is asked to sit at the table when business decisions are being made Has a successful track record of blazing new trails and building new things from scratch (process, services & offerings, teams) Hands-on media practitioner who rolls up their sleeves with the team to create and execute an audience-first full funnel, omnichannel approach to planning; can be dangerous with tools and seeks to learn new technologies to understand their impact on clients and teams Experience successfully collaborating with senior media owners, agency business units, and creative agency partners Excellent negotiator – knows how to get to a promise where all parties feel they have “won.” Expert knowledge of media fundamentals (all channels) and advanced analytics with an ability to educate others at all levels, including what data, insights & tools are required to support data-driven paid media strategy recommendations Proven leadership ability and experience build a team – setting its vision, values, and ways of working with a strong ability to grow and develop talent Compelling and persuasive storyteller – written and verbal This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $150,000—$250,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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The Executive Director, Integrated Media Planning, works on a portfolio of businesses for a Fortune 100 client. They will act as a leading force, ensuring the team's and agency's vision comes to life in day-to-day work, thought leadership, and ideas. They are a core member of practice leadership with 13+ years of experience within integrated media planning and account management. The Executive Director is a multi-tasking leader, acting as a force to drive the vision of the agency and clients forward. They are responsible for all aspects of their function, including team leadership, growing client business through OMG products, practice excellence, and client relationships. They are great connectors of people and ideas, bringing inspiration and expertise to planning. As the Executive Director of Integrated Media Planning, you are responsible for leading the practice account team of 14 individuals throughout the planning process across a portfolio of 14 brands within the Alcoholic Beverage category. You will be the point of contact for senior-level clients and the central media team client group, all located in Coral Gables, Florida. This requires a willingness to travel 1-2x per quarter, pending business demand. General tasks
Strategic vision Futureproofing the business Planning team scope of work and staff plan Developing talent Cross-agency lead Resource management Awards New business Responsibilities
Balance big picture thinking with disciplined execution of best practices Share insights and observations fluidly across the brand portfolio Develop cohesive strategies for the brand portfolio that maximize customer impact Demonstrate deep understanding of human behavior and translate audience insights into actionable recommendations Maintain comprehensive knowledge of media dynamics, including individual channel performance, cross-channel synergies, and evolving trends Stay current on cultural trends and shifting consumer motivations Communicate complex ideas clearly and concisely, especially under time constraints Distill complexity into streamlined, actionable solutions Manage and develop large, cross-functional teams effectively Build and maintain strong relationships with senior-level clients across multiple brands Champion innovation through experimentation with new platforms and approaches Qualifications
12+ years of integrated media planning experience and leadership with a strong agency background Trusted client advisor and proactive problem solver who always has a POV; is asked to sit at the table when business decisions are being made Has a successful track record of blazing new trails and building new things from scratch (process, services & offerings, teams) Hands-on media practitioner who rolls up their sleeves with the team to create and execute an audience-first full funnel, omnichannel approach to planning; can be dangerous with tools and seeks to learn new technologies to understand their impact on clients and teams Experience successfully collaborating with senior media owners, agency business units, and creative agency partners Excellent negotiator – knows how to get to a promise where all parties feel they have “won.” Expert knowledge of media fundamentals (all channels) and advanced analytics with an ability to educate others at all levels, including what data, insights & tools are required to support data-driven paid media strategy recommendations Proven leadership ability and experience build a team – setting its vision, values, and ways of working with a strong ability to grow and develop talent Compelling and persuasive storyteller – written and verbal This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $150,000—$250,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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