Overview
Position Description
Position Title: Solution Marketing Manager Department: Marketing Location: Alpharetta, GA or remote Reports to: Senior Solutions Marketing Manager
The Solution Marketing Manager will lead the strategy and execution of Kahua’s marketing efforts to drive demand across our key verticals. This role will own the execution of multi-channel campaigns that convert interest into pipeline—working closely with sales, content, and digital and create measurable account influence to optimize performance at every stage of the funnel.
Key Responsibilities
Lead the strategy and execution of Kahua’s targeted verticals with the goal of MQL to Opportunity conversion and ARR goals.
Develop a deep understanding of Kahua’s customers, products, their target market segments & audiences and how best to reach buyers throughout the customer journey
Execute full-funnel marketing campaigns across email, digital ads, paid social, webinars, and more
Target named account lists with Account Based Marketing strategies designed to influence and accelerate pipeline generation
Own vertical-level lead generation and nurture strategy working closely with Sales, Product, and Solution Marketing leadership
Leverage existing content and collaborate with the content team to create industry-relevant messaging and assets
Optimize campaign performance based on data and feedback from Sales
Partner with Demandbase and Salesloft teams to align outreach and account-based tactics
Support regional events, webinars, and industry forums to drive engagement
Partner with Digital Strategy and Operations team to develop reporting and analytics metrics to forecast, measure, analyze and report the impact of demand programs and campaigns on MQL, pipeline, bookings and funnel velocity in assigned segments
Education & Qualifications
Bachelor’s degree in business, Arts, Science or Engineering required; MBA is a plus
Required Professional Experience
5+ years of demonstrated success in marketing in a B2B SaaS company
Experience with account-based marketing programs and the Enterprise SaaS sales cycle
Experience with CRM and Marketing Automation Software (Salesforce and HubSpot is a plus)
Preferred
Experience and knowledge of the Construction market
Demonstrated track record of success meeting or exceeding lead and pipeline generation targets
Interpersonal & Business Skills
Honesty and integrity in all job responsibilities
Ability to collaborate effectively in a changing environment, and lead and drive direction with cross-functional teams
Data-driven, analytical mindset to drive marketing insights and decisions
Business savvy individual who likes to stay abreast of emerging trends and marketing tactics
Attention to detail with strong written and verbal communication skills
Superior work ethic and commitment to customer satisfaction – both internal and external
Exhibits alignment with Kahua’s Core Values of Teamwork, Customer Focus, Continuous Improvement, Performance, and Work-Life Balance
At Kahua, we value a diverse, inclusive workforce and we provide equal employment opportunities for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at careers@kahua.com.
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Position Title: Solution Marketing Manager Department: Marketing Location: Alpharetta, GA or remote Reports to: Senior Solutions Marketing Manager
The Solution Marketing Manager will lead the strategy and execution of Kahua’s marketing efforts to drive demand across our key verticals. This role will own the execution of multi-channel campaigns that convert interest into pipeline—working closely with sales, content, and digital and create measurable account influence to optimize performance at every stage of the funnel.
Key Responsibilities
Lead the strategy and execution of Kahua’s targeted verticals with the goal of MQL to Opportunity conversion and ARR goals.
Develop a deep understanding of Kahua’s customers, products, their target market segments & audiences and how best to reach buyers throughout the customer journey
Execute full-funnel marketing campaigns across email, digital ads, paid social, webinars, and more
Target named account lists with Account Based Marketing strategies designed to influence and accelerate pipeline generation
Own vertical-level lead generation and nurture strategy working closely with Sales, Product, and Solution Marketing leadership
Leverage existing content and collaborate with the content team to create industry-relevant messaging and assets
Optimize campaign performance based on data and feedback from Sales
Partner with Demandbase and Salesloft teams to align outreach and account-based tactics
Support regional events, webinars, and industry forums to drive engagement
Partner with Digital Strategy and Operations team to develop reporting and analytics metrics to forecast, measure, analyze and report the impact of demand programs and campaigns on MQL, pipeline, bookings and funnel velocity in assigned segments
Education & Qualifications
Bachelor’s degree in business, Arts, Science or Engineering required; MBA is a plus
Required Professional Experience
5+ years of demonstrated success in marketing in a B2B SaaS company
Experience with account-based marketing programs and the Enterprise SaaS sales cycle
Experience with CRM and Marketing Automation Software (Salesforce and HubSpot is a plus)
Preferred
Experience and knowledge of the Construction market
Demonstrated track record of success meeting or exceeding lead and pipeline generation targets
Interpersonal & Business Skills
Honesty and integrity in all job responsibilities
Ability to collaborate effectively in a changing environment, and lead and drive direction with cross-functional teams
Data-driven, analytical mindset to drive marketing insights and decisions
Business savvy individual who likes to stay abreast of emerging trends and marketing tactics
Attention to detail with strong written and verbal communication skills
Superior work ethic and commitment to customer satisfaction – both internal and external
Exhibits alignment with Kahua’s Core Values of Teamwork, Customer Focus, Continuous Improvement, Performance, and Work-Life Balance
At Kahua, we value a diverse, inclusive workforce and we provide equal employment opportunities for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at careers@kahua.com.
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