Manulife is a leading international financial services provider, helping people make decisions easier and lives better. Help shape the future you want to see - and discover that better can take you anywhere you want to go.
The Director will lead a strategic initiative to design, build, and scale a platform of affiliated advisors, Longer. Healthier. Better. Advisor Network (LHBN) as the primary go-to-market engine for transactional products in Broad Markets/Mass Affluent. This position will be critical in telling our story of helping our customers living Longer. Healthier. Better. Lives. Through effective storytelling, they will help us recruit, motivate, and grow advisors.
This role combines strategic leadership with hands-on execution, inspiring through storytelling, adapting communication styles to diverse audiences, and reinforcing value-based selling principles. The Director will foster long-term relationships, act as a player coach, and manage budget oversight for network operations, events, and meetings.
Key Accountabilities:
Strategic Leadership & Program Design
Develop and execute strategies for building and scaling the affiliated advisor platform.
Translate business objectives into actionable plans with clear milestones and measurable outcomes.
Influence priorities and resource allocation across Distribution, Product, Operations, Technology, and Marketing.
Agent Network Development
Driving awareness of the platform; telling the story and recruiting agents
Execute phased recruitment plans for MVP and scale-up, ensuring diversity and quality of the agent cohort.
Define admission standards based on production quality, persistency, and mission alignment.
Lead Generation & Routing
Operationalize lead framework across multiple channels (site, partner leads, events, paid media).
Establish routing rules and quality metrics; maintain dashboards for lead throughput and conversion.
Compensation & Recognition
Implement tiered compensation structure aligned with performance standards.
Integrate recognition programs and differentiate benefits for top performers; monitor ROI and retention.
Sales Desk & Service Blueprint
Stand up sales desk operations, including staffing, scripts, and knowledge base.
Complete end-to-end service blueprint from certification through in-force; integrate digital tools for streamlined agent interactions.
Partner Engagement & Conversion
Drive onboarding and conversion of BGAs/IMOs/LOAs; set explicit conversion goals and track progress.
Conduct quarterly business reviews and publish outcomes to the shared scoreboard.
Certification & Training
Design and manage certification programs, including curriculum development and LMS operations.
Monitor completion rates, post-training conversion, and persistency metrics; publish results to dashboards.
Analytics & Reporting
Maintain public scoreboards for certification, lead performance, and partner outcomes.
Lead variance analysis and corrective actions; provide insights to senior leadership for decision-making.
Budget Oversight
Manage budget for running the network, including events, meetings, and related operational expenses.
Job Requirements:
Experience:
8-12 years in life insurance distribution or field sales, with expertise in brokerage/IMO/BGA channels.
Proven success in launching or scaling agent networks, sales desks, or wholesaler teams.
Familiarity with certification and incentive programs; LOA/1099 experience preferred.
Licensing
Must hold appropriate selling and oversight licenses, including Series 6, 63, and 26.
Education:
Bachelor's degree required; advanced degree or industry designations (CLU, ChFC, FLMI) preferred.
Travel:
Approximately 40% for partner and agent engagement, certification, and launch events.
Leadership & Competencies:
Demonstrated ability to lead complex programs with significant business impact.
Strong strategic and conceptual thinking; able to anticipate market trends and regulatory considerations.
Skilled influencing senior stakeholders and building consensus across diverse interest groups.
Communication & Relationship Building; Inspire through storytelling and adapt communication styles to different personalities. Reinforce value-based selling principles and model long-term relationship building.
Exceptional problem-solving and decision-making skills; introduces new perspectives and solutions.
Highly collaborative, with the ability to work across functions and manage competing priorities effectively.
Strong communication skills; able to convey complex ideas clearly and persuasively.
Individual vs Shared Accountabilities:
Individual:
Strategic Leadership, Budget Oversight, Metrics, Performance Insights (Analytics & Reporting).
Shared:
Agent Network Development, Lead Generation & Routing, Compensation & Recognition, Sales Desk & Service Blueprint, Partner Engagement, Certification & Training. (Shared means collaboration with Distribution, Product, Ops, Tech, Marketing.)
When you join our team:
We'll empower you to learn and grow the career you want.
We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we'll support you in shaping the future you want to see.
If you are applying to this role in Massachusetts, please note the salary range is $70,000 - $121,300 USD. Additionally, employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
#LI-JH
Acerca de Manulife y John Hancock
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .
Manulife es un empleador que ofrece igualdad de oportunidades
En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.
Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a recruitment@manulife.com .
Modalidades de Trabajo
Híbrido
Salario y beneficios
El salario variará según las condiciones locales del mercado, la geografía y los factores relacionados con el trabajo pertinentes, como conocimiento, habilidades, calificaciones, experiencia y educación/capacitación. Los empleados también tienen la oportunidad de participar en programas de incentivos y obtener una compensación de incentivos vinculada al desempeño comercial e individual. Póngase en contacto con recruitment@manulife.com para obtener más información.
Manulife/John Hancock ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de ahorro 401(k) o de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de días libres pagos en EE. UU. contempla hasta 11 días festivos, 3 días personales, 150 horas de vacaciones y 40 horas de licencia por enfermedad (o más cuando lo exija la ley) por año, y ofrecemos todos los tipos de licencias contempladas por la ley.
Conozca sus derechos (https://www.dol.gov/agencies/ofccp/posters)
Permiso Familiar y Médico
Ley de Protección del Empleado contra el Examen Poligráfico (https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf)
Derecho al Trabajo
Verificación Electrónica (E-
Verify
)
Transparencia Salarial (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf)
Company: John Hancock Life Insurance Company (U.S.A.)
The Director will lead a strategic initiative to design, build, and scale a platform of affiliated advisors, Longer. Healthier. Better. Advisor Network (LHBN) as the primary go-to-market engine for transactional products in Broad Markets/Mass Affluent. This position will be critical in telling our story of helping our customers living Longer. Healthier. Better. Lives. Through effective storytelling, they will help us recruit, motivate, and grow advisors.
This role combines strategic leadership with hands-on execution, inspiring through storytelling, adapting communication styles to diverse audiences, and reinforcing value-based selling principles. The Director will foster long-term relationships, act as a player coach, and manage budget oversight for network operations, events, and meetings.
Key Accountabilities:
Strategic Leadership & Program Design
Develop and execute strategies for building and scaling the affiliated advisor platform.
Translate business objectives into actionable plans with clear milestones and measurable outcomes.
Influence priorities and resource allocation across Distribution, Product, Operations, Technology, and Marketing.
Agent Network Development
Driving awareness of the platform; telling the story and recruiting agents
Execute phased recruitment plans for MVP and scale-up, ensuring diversity and quality of the agent cohort.
Define admission standards based on production quality, persistency, and mission alignment.
Lead Generation & Routing
Operationalize lead framework across multiple channels (site, partner leads, events, paid media).
Establish routing rules and quality metrics; maintain dashboards for lead throughput and conversion.
Compensation & Recognition
Implement tiered compensation structure aligned with performance standards.
Integrate recognition programs and differentiate benefits for top performers; monitor ROI and retention.
Sales Desk & Service Blueprint
Stand up sales desk operations, including staffing, scripts, and knowledge base.
Complete end-to-end service blueprint from certification through in-force; integrate digital tools for streamlined agent interactions.
Partner Engagement & Conversion
Drive onboarding and conversion of BGAs/IMOs/LOAs; set explicit conversion goals and track progress.
Conduct quarterly business reviews and publish outcomes to the shared scoreboard.
Certification & Training
Design and manage certification programs, including curriculum development and LMS operations.
Monitor completion rates, post-training conversion, and persistency metrics; publish results to dashboards.
Analytics & Reporting
Maintain public scoreboards for certification, lead performance, and partner outcomes.
Lead variance analysis and corrective actions; provide insights to senior leadership for decision-making.
Budget Oversight
Manage budget for running the network, including events, meetings, and related operational expenses.
Job Requirements:
Experience:
8-12 years in life insurance distribution or field sales, with expertise in brokerage/IMO/BGA channels.
Proven success in launching or scaling agent networks, sales desks, or wholesaler teams.
Familiarity with certification and incentive programs; LOA/1099 experience preferred.
Licensing
Must hold appropriate selling and oversight licenses, including Series 6, 63, and 26.
Education:
Bachelor's degree required; advanced degree or industry designations (CLU, ChFC, FLMI) preferred.
Travel:
Approximately 40% for partner and agent engagement, certification, and launch events.
Leadership & Competencies:
Demonstrated ability to lead complex programs with significant business impact.
Strong strategic and conceptual thinking; able to anticipate market trends and regulatory considerations.
Skilled influencing senior stakeholders and building consensus across diverse interest groups.
Communication & Relationship Building; Inspire through storytelling and adapt communication styles to different personalities. Reinforce value-based selling principles and model long-term relationship building.
Exceptional problem-solving and decision-making skills; introduces new perspectives and solutions.
Highly collaborative, with the ability to work across functions and manage competing priorities effectively.
Strong communication skills; able to convey complex ideas clearly and persuasively.
Individual vs Shared Accountabilities:
Individual:
Strategic Leadership, Budget Oversight, Metrics, Performance Insights (Analytics & Reporting).
Shared:
Agent Network Development, Lead Generation & Routing, Compensation & Recognition, Sales Desk & Service Blueprint, Partner Engagement, Certification & Training. (Shared means collaboration with Distribution, Product, Ops, Tech, Marketing.)
When you join our team:
We'll empower you to learn and grow the career you want.
We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we'll support you in shaping the future you want to see.
If you are applying to this role in Massachusetts, please note the salary range is $70,000 - $121,300 USD. Additionally, employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
#LI-JH
Acerca de Manulife y John Hancock
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .
Manulife es un empleador que ofrece igualdad de oportunidades
En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.
Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a recruitment@manulife.com .
Modalidades de Trabajo
Híbrido
Salario y beneficios
El salario variará según las condiciones locales del mercado, la geografía y los factores relacionados con el trabajo pertinentes, como conocimiento, habilidades, calificaciones, experiencia y educación/capacitación. Los empleados también tienen la oportunidad de participar en programas de incentivos y obtener una compensación de incentivos vinculada al desempeño comercial e individual. Póngase en contacto con recruitment@manulife.com para obtener más información.
Manulife/John Hancock ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de ahorro 401(k) o de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de días libres pagos en EE. UU. contempla hasta 11 días festivos, 3 días personales, 150 horas de vacaciones y 40 horas de licencia por enfermedad (o más cuando lo exija la ley) por año, y ofrecemos todos los tipos de licencias contempladas por la ley.
Conozca sus derechos (https://www.dol.gov/agencies/ofccp/posters)
Permiso Familiar y Médico
Ley de Protección del Empleado contra el Examen Poligráfico (https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf)
Derecho al Trabajo
Verificación Electrónica (E-
Verify
)
Transparencia Salarial (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf)
Company: John Hancock Life Insurance Company (U.S.A.)