Head of Brand, Content and Product Marketing Job at WEX, Inc. in San Francisco

This is a remote position, however, the candidate must reside within 30 miles of one of the following locations: We're looking for a data-driven, commercially-minded Senior Product Marketing Manager (PMM) to own the Small Business segment for our North America Mobility business at WEX. This role is ideal for a PMM who thrives on insight, clarity, and hustle-someone who can distill complex market signals into clear GTM strategies, has a bias for measurable outcomes, and knows how to equip sales and marketing teams to win. We're seeking a product marketer, not a brand marketer or a general business operator. You'll be at the center of how we grow our SMB business, partnering closely with Sales, Product, and Revenue Marketing to ensure our GTM is as sharp as our strategy. Use customer, market, and competitor research to refine our message and drive differentiation Lead cross-functional product launches, coordinating with Sales, Product, and Marketing Translate product features into real-world benefits that resonate with small business customers Deliver training, updates, and competitive insights that empower inside sales and account teams Help optimize segmentation, targeting, and outreach strategies with Sales and Marketing Fuel customer and market insight Lead primary and secondary market research initiatives, including talking to customers, interviewing lost deals, and partner analytics Analyze performance metrics (win rate, retention, funnel velocity, campaign effectiveness) to drive next-step recommendations Comfortable owning an entire segment including messaging, GTM, enablement, and performance Customer-obsessed-you lead with insight and empathy, always seeking to solve real problems 7+ years of relevant work experience, including 4+ years in product marketing roles in B2B SaaS, fintech, or SMB-focused businesses ~ Proven experience building go-to-market plans, crafting messaging, and enabling sales for technical or complex products ~ Exceptional writing, storytelling, and presentation skills ~ Bachelor's degree in marketing, business, communications, or related field. We need someone who can not only market the product but build the engine that helps us scale. You'll help define how WEX shows up to small business buyers, what makes us stand out, and why we win. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more.