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Senior Product Marketing Manager (Boston) Job at Akkodis in Boston

Akkodis, Boston, CO, US

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Were looking for a data-driven Senior Product Marketing Manager to own the Small Business (SMB) segment for our North America Mobility business unit. This role is ideal for a true product marketernot a brand marketer or general business operatorwho thrives on insight, clarity, and execution. You know how to translate market signals into focused GTM strategies, have a bias for measurable outcomes, and excel at equipping Sales and Marketing teams to win. Youll sit at the center of SMB growth, partnering closely with Sales, Product, and Revenue Marketing to ensure our go-to-market execution is as sharp as our strategy. Compensation: $120,000$160,000 base salary, plus bonus and equity. Translate product capabilities into clear, differentiated customer value Leverage customer, market, and competitive research to refine positioning and messaging Lead primary and secondary research, including customer interviews, win/loss analysis, and partner insights Track competitor activity and market trends to identify opportunities and risks Own cross-functional product launches , partnering with Product, Sales, and Marketing Deliver sales training, competitive updates, and ongoing enablement for inside sales and account teams Partner with Sales and Marketing to optimize segmentation, targeting, and outreach strategies Measure and optimize performance Analyze performance metrics including win rates, retention, funnel velocity, and campaign effectiveness Use data to inform recommendations, refine GTM execution, and improve outcomes 7+ years of relevant experience, including 4+ years in product marketing roles ~ Proven success building GTM plans, crafting differentiated messaging, and enabling Sales for technical or complex products ~ Exceptional writing, storytelling, and presentation abilities ~ Experience marketing to small businesses strongly preferred ~ Bachelors degree in Marketing, Business, Communications, or a related field Equal Opportunity Employer/Veterans/Disabled Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.