groundcover is hiring: Growth Marketing Manager (San Francisco) in San Francisco

About groundcover

Were not here to blend in - were here to change how observability works.

groundcover has built a radically different approach to cloud-native observability that competitors cant match. Were a fast-growing Series B startup delivering the most modern, developer-first observability platform for cloud-native environments. Unlike legacy tools that are heavy, costly, and complex, our solution is lightweight, instantly deployable, and built for todays AIdriven world.

What Youll Do

As Growth Marketing Manager, youll own the engine that turns awareness into pipeline. This is a handson role where youll execute campaigns, partner with Sales, and help define strategy:

• Lead multichannel campaigns across digital channels (LinkedIn, Google, and others) focused on acquisition, lead generation, and target accounts.
• Collaborate closely with Sales and SDRs to ensure campaigns align with pipeline goals and drive measurable results.
• Analyze campaign performance, track CAC and ROI, and optimize through A/B testing and experimentation.
• Run lifecycle marketing programs, including inbound and reengagement nurtures, and focus on personalization for target accounts.
• Experiment with new channels, messaging, and AIdriven tools to scale growth.
• Partner across Marketing, Product, and Revenue teams to amplify campaigns and GTM initiatives.
• Support a culture of experimentation, learning, and continuous improvement.

This role is prospectingfocused ; youll primarily work on driving pipeline rather than customer marketing.

Location: San Francisco, CA (Hybrid 3 days/week in office)

Qualifications

• 2+ years in B2B SaaS growth or demand generation marketing.
• Proven success running multichannel campaigns that generate measurable pipeline.
• Handson experience with LinkedIn Campaign Manager, Google Ads, and HubSpot.
• Analytical mindset; comfortable interpreting data to guide strategy and optimize performance.
• Excellent collaboration and communication skills; thrives in crossfunctional teams.
• Curious, creative, and adaptable enjoys experimenting, learning, and iterating in a fastmoving startup.
• Experience with technical products or SaaS a plus; B2B2C experience valued as groundcover expands selfled offerings.
• Familiarity with observability or developer tools is a bonus.

Why This Role Matters

The ideal candidate is a problemsolver, selfstarter, and system thinker who thrives in ambiguity. You should enjoy shaping campaigns from scratch, collaborating with Sales, and contributing to the marketing vision. groundcover is moving fast, and this role offers the opportunity to directly impact pipeline, experiment with new approaches, and grow with the company.

Seniority level

• Associate

Employment type

• Fulltime

Job function

• Marketing

Industries

• Software Development

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