Overview:
The Paid Media Manager leads paid media strategy, planning, and performance across all channels, with a strong focus on data, optimization, and measurable ROI. This role partners closely with external media agencies to drive execution while owning strategic direction, performance accountability, and continuous improvement.
This position is critical in demonstrating how paid media investments drive awareness, demand, and product sales.
Key Responsibilities:
Media Strategy & Planning
Own full-funnel paid media strategy aligned to brand and revenue objectives Lead annual and quarterly media planning across Paid Search, Paid Social, Programmatic, and partner with ecommerce for Retail Media Define channel roles, budget allocation, audience strategy, and KPI frameworks Partner with internal teams (brand, eCommerce, analytics) to align media plans to business priorities Build full funnel journey maps to target and retarget customers, generate leads, and convert sales. Agency Leadership & Management
Act as primary point of contact for media agencies across planning, activation, and optimization Set strategic direction, briefs, performance expectations, and testing roadmaps for agency partners Review and challenge agency recommendations, optimizations, and media plans with a data-first mindset Ensure best-in-class execution, transparency, and accountability from agency partners Performance, Data & ROI
Own paid media performance and ROI reporting across all channels Establish measurement frameworks to evaluate effectiveness, incrementality, and business impact Translate performance data into clear insights, recommendations, and executive-ready reporting Ensure accurate tracking, attribution, and performance measurement in partnership with analytics teams Optimization, CRO & Test-and-Learn
Drive ongoing optimization strategy across audiences, creative, formats, and messaging through agency partners Partner with eCommerce and web teams to identify conversion rate optimization opportunities Lead structured test-and-learn initiatives and apply learnings to future planning and investment decisions Audience Strategy
Lead audience development strategies across prospecting, retargeting, and retention Leverage first-party data, platform signals, and privacy-safe audience approaches Partner with CRM and data teams to scale owned and high-value audiences Qualifications:
Bachelor's degree is Marketing or related field 5+ years of paid media experience with a strong focus on strategy, planning, and performance leadership Proven experience managing and leading media agencies Strong analytical skills with a track record of driving measurable ROI Experience with performance measurement, attribution, and testing frameworks Ability to communicate performance insights and recommendations to senior stakeholders Preferred Experience:
Consumer electronics, retail, or eCommerce experience Experience working in an in-house / agency partnership model Familiarity with advanced measurement approaches and first-party data activation
Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.
The Paid Media Manager leads paid media strategy, planning, and performance across all channels, with a strong focus on data, optimization, and measurable ROI. This role partners closely with external media agencies to drive execution while owning strategic direction, performance accountability, and continuous improvement.
This position is critical in demonstrating how paid media investments drive awareness, demand, and product sales.
Key Responsibilities:
Media Strategy & Planning
Own full-funnel paid media strategy aligned to brand and revenue objectives Lead annual and quarterly media planning across Paid Search, Paid Social, Programmatic, and partner with ecommerce for Retail Media Define channel roles, budget allocation, audience strategy, and KPI frameworks Partner with internal teams (brand, eCommerce, analytics) to align media plans to business priorities Build full funnel journey maps to target and retarget customers, generate leads, and convert sales. Agency Leadership & Management
Act as primary point of contact for media agencies across planning, activation, and optimization Set strategic direction, briefs, performance expectations, and testing roadmaps for agency partners Review and challenge agency recommendations, optimizations, and media plans with a data-first mindset Ensure best-in-class execution, transparency, and accountability from agency partners Performance, Data & ROI
Own paid media performance and ROI reporting across all channels Establish measurement frameworks to evaluate effectiveness, incrementality, and business impact Translate performance data into clear insights, recommendations, and executive-ready reporting Ensure accurate tracking, attribution, and performance measurement in partnership with analytics teams Optimization, CRO & Test-and-Learn
Drive ongoing optimization strategy across audiences, creative, formats, and messaging through agency partners Partner with eCommerce and web teams to identify conversion rate optimization opportunities Lead structured test-and-learn initiatives and apply learnings to future planning and investment decisions Audience Strategy
Lead audience development strategies across prospecting, retargeting, and retention Leverage first-party data, platform signals, and privacy-safe audience approaches Partner with CRM and data teams to scale owned and high-value audiences Qualifications:
Bachelor's degree is Marketing or related field 5+ years of paid media experience with a strong focus on strategy, planning, and performance leadership Proven experience managing and leading media agencies Strong analytical skills with a track record of driving measurable ROI Experience with performance measurement, attribution, and testing frameworks Ability to communicate performance insights and recommendations to senior stakeholders Preferred Experience:
Consumer electronics, retail, or eCommerce experience Experience working in an in-house / agency partnership model Familiarity with advanced measurement approaches and first-party data activation
Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.