Associate Director of Marketing Analytics - OAB
Sumitomo Pharma, Denver, Colorado, United States, 80285
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan, focused on addressing patient needs in various therapeutic areas. We aim to accelerate the discovery and development of novel therapies to bring them to patients sooner. For more information on our company, visit our website or follow us on LinkedIn.
Job Overview
The
Associate Director of Marketing Analytics - OAB
will spearhead business insights for the commercial organization within the Overactive Bladder therapeutic area. You will play a critical role in utilizing diverse data sources and collaborating with various stakeholders in a dynamic business environment. This role reports to the
Director of Commercial Analytics - OAB
and will be an essential part of the Commercial Analytics team. You will work closely with marketing, finance, market access leadership, and other Commercial Analytics teams to provide timely and valuable insights to stakeholders. Key Responsibilities Enhance marketing strategies by developing integrated insights from data to inform commercial decisions. Collaborate with stakeholders to create and implement annual market research and analytics plans aligned with brand strategies. Conduct advanced analytics to guide brand planning, promotional resource allocation, and marketing strategies, including patient journey mapping and ROI analysis. Assist in the Gemtesa brand planning process, create brand-specific situational analyses, and develop meaningful KPIs with the sales and marketing teams. Contribute to the financial planning process by providing insights for annual and long-range forecasts in collaboration with brand leadership. Develop actionable insights presentations for key stakeholders, tailoring communication styles to different audiences. Lead the creation of analytical tools that consolidate insights for a comprehensive understanding of brand performance. Act as the primary point of contact for the Gemtesa brand team. Identify and prioritize key business questions with support from cross-functional teams. Oversee the development of strategic KPIs and metrics for monthly and quarterly business reviews. Manage ad-hoc analytical project requests related to the Gemtesa brand team. Core Competencies Strategic thinker with the ability to see big-picture opportunities and develop actionable plans. Excellent communication skills, both written and verbal, with an executive presence for presentations. Strong understanding of pharmaceutical data sources and market research. Experience in translating research insights into actionable recommendations. Knowledge of omnichannel data and media measurement. Proficient in BI tools for analysis and data visualization. Collaborative team player with strong project management skills. Ability to convert commercial needs into practical solutions. Motivated change agent, willing to challenge the status quo and drive innovation. Education and Experience 8-12 years of relevant experience in the biotech or pharmaceutical industry (or 6-8 years with a Master's degree). Preferred experience in marketing, marketing science, or omnichannel strategies. Experience with statistical packages for brand analytics. Background in patient/consumer and HCP insights and strategy. The base salary range for this role is $150,640 to $188,300. Salary is part of a comprehensive rewards package that includes merit-based increases, participation in short-incentive plans, 401(k) eligibility, medical, dental, vision, life and disability insurance, and paid time off. Total compensation may vary based on experience, skills, education, and other factors allowed by law. Sumitomo Pharma America is an Equal Employment Opportunity employer. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, marital status, sex, disability, or any other characteristic protected by law.
Associate Director of Marketing Analytics - OAB
will spearhead business insights for the commercial organization within the Overactive Bladder therapeutic area. You will play a critical role in utilizing diverse data sources and collaborating with various stakeholders in a dynamic business environment. This role reports to the
Director of Commercial Analytics - OAB
and will be an essential part of the Commercial Analytics team. You will work closely with marketing, finance, market access leadership, and other Commercial Analytics teams to provide timely and valuable insights to stakeholders. Key Responsibilities Enhance marketing strategies by developing integrated insights from data to inform commercial decisions. Collaborate with stakeholders to create and implement annual market research and analytics plans aligned with brand strategies. Conduct advanced analytics to guide brand planning, promotional resource allocation, and marketing strategies, including patient journey mapping and ROI analysis. Assist in the Gemtesa brand planning process, create brand-specific situational analyses, and develop meaningful KPIs with the sales and marketing teams. Contribute to the financial planning process by providing insights for annual and long-range forecasts in collaboration with brand leadership. Develop actionable insights presentations for key stakeholders, tailoring communication styles to different audiences. Lead the creation of analytical tools that consolidate insights for a comprehensive understanding of brand performance. Act as the primary point of contact for the Gemtesa brand team. Identify and prioritize key business questions with support from cross-functional teams. Oversee the development of strategic KPIs and metrics for monthly and quarterly business reviews. Manage ad-hoc analytical project requests related to the Gemtesa brand team. Core Competencies Strategic thinker with the ability to see big-picture opportunities and develop actionable plans. Excellent communication skills, both written and verbal, with an executive presence for presentations. Strong understanding of pharmaceutical data sources and market research. Experience in translating research insights into actionable recommendations. Knowledge of omnichannel data and media measurement. Proficient in BI tools for analysis and data visualization. Collaborative team player with strong project management skills. Ability to convert commercial needs into practical solutions. Motivated change agent, willing to challenge the status quo and drive innovation. Education and Experience 8-12 years of relevant experience in the biotech or pharmaceutical industry (or 6-8 years with a Master's degree). Preferred experience in marketing, marketing science, or omnichannel strategies. Experience with statistical packages for brand analytics. Background in patient/consumer and HCP insights and strategy. The base salary range for this role is $150,640 to $188,300. Salary is part of a comprehensive rewards package that includes merit-based increases, participation in short-incentive plans, 401(k) eligibility, medical, dental, vision, life and disability insurance, and paid time off. Total compensation may vary based on experience, skills, education, and other factors allowed by law. Sumitomo Pharma America is an Equal Employment Opportunity employer. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, marital status, sex, disability, or any other characteristic protected by law.