We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.
WHAT’S THE MISSION FOR THIS ROLE? The Retail Marketing Manager will execute retail marketing plans for the brand in the DACH region, translating business priorities into clear retail engagement which expands visibility across key retail partners. As an integral part of the extended global marketing team, this role will lead the development of regional retail marketing plans in close alignment with commercial teams, to grow brand visibility in retail.
WHAT DOES THIS ROLE DO? As our Retail Marketing Manager, DACH you will be responsible for:
Strategic retail marketing
Own the retail marketing plan and execute the retail marketing approach for the DACH region.
Develop and implement a localised retail marketing plan aligned with the global marketing roadmap, tailoring initiatives to resonate with regional audiences, acting as a bridge between global marketing teams, local retail partners, and customers to drive brand visibility and sales.
Campaign development and execution
Plan and execute retail marketing campaigns in store and on digital retail platforms with key accounts.
Drive brand presence through trade events, in-store activations, and regional collaborations.
Tailor global campaigns for DACH market to ensure local relevance and impact.
Brand visibility & product promotion
With a focus on driving visibility of the brand with key accounts and at point of purchase, work with the regional and global teams to deliver retail marketing plans.
Oversee visual merchandising and brand representation in key account stores.
Coordinate product launches, seasonal promotions, and special campaigns in collaboration with retail partners.
Establish landing distinctive and regionally relevant storytelling with retailers in the market.
Localise global sell‑in materials for commercial teams and key accounts in DACH market, ensuring delivery of key propositions and marketing materials.
Performance & Reporting
Track the effectiveness of retail marketing initiatives, analysing KPIs such as sales uplift, foot traffic, and campaign ROI.
Provide regular reports to the Global Senior Marketing Manager, offering insights and recommendations for improvement.
Create and implement detailed channel plans to execute our strategies and continually evaluate and monitor to secure the delivery of positive ROIs, ensuring local brand marketing investments are aligned to customer and market plans.
Budget Management
Manage the retail marketing budget for the DACH region, ensuring efficient allocation of resources to maximize ROI.
Work directly with the commercial team and brand teams to plan annual marketing investment for the brand in the region, ensuring we understand shopper profile and brand strategies inclusive of new product launch plans on a channel‑by‑channel and customer‑by‑customer basis.
Collaboration
Work closely with the regional sales teams and work directly with key customers, to deliver customer and channel activation plans that inspire and excite our customer, with accountability for the brand execution.
Partner with global brand marketing team to deliver 360‑degree customer activation and own tailored briefs, engaging with in‑house content and creative team to deliver customer content, ensuring all projects are owned, managed, and measured, taking necessary interventions to keep on track and within brand guidelines.
WHAT DO I BRING TO THE ROLE? You just might be our next superstar if you have the following skills and experience:
Retail marketing, both online and offline.
Strong project management skills with the ability to juggle multiple campaigns simultaneously.
An analytical mindset with the ability to interpret data and act on insights.
Fluent in German and high proficiency in English (additional languages including French would be a plus).
Strong knowledge of the cycling or sportswear industry in DACH.
We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.
WHAT’S IN IT FOR ME?
Competitive salary + discretionary bonus
Generous employer‑financed company pension scheme
Flexible working hours: combination of home office and on‑site work
Bike leasing, EGym
Employee discount on all Pentland Group brands
Comprehensive group accident insurance
As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.
We warmly welcome your application.
#J-18808-Ljbffr
WHAT’S THE MISSION FOR THIS ROLE? The Retail Marketing Manager will execute retail marketing plans for the brand in the DACH region, translating business priorities into clear retail engagement which expands visibility across key retail partners. As an integral part of the extended global marketing team, this role will lead the development of regional retail marketing plans in close alignment with commercial teams, to grow brand visibility in retail.
WHAT DOES THIS ROLE DO? As our Retail Marketing Manager, DACH you will be responsible for:
Strategic retail marketing
Own the retail marketing plan and execute the retail marketing approach for the DACH region.
Develop and implement a localised retail marketing plan aligned with the global marketing roadmap, tailoring initiatives to resonate with regional audiences, acting as a bridge between global marketing teams, local retail partners, and customers to drive brand visibility and sales.
Campaign development and execution
Plan and execute retail marketing campaigns in store and on digital retail platforms with key accounts.
Drive brand presence through trade events, in-store activations, and regional collaborations.
Tailor global campaigns for DACH market to ensure local relevance and impact.
Brand visibility & product promotion
With a focus on driving visibility of the brand with key accounts and at point of purchase, work with the regional and global teams to deliver retail marketing plans.
Oversee visual merchandising and brand representation in key account stores.
Coordinate product launches, seasonal promotions, and special campaigns in collaboration with retail partners.
Establish landing distinctive and regionally relevant storytelling with retailers in the market.
Localise global sell‑in materials for commercial teams and key accounts in DACH market, ensuring delivery of key propositions and marketing materials.
Performance & Reporting
Track the effectiveness of retail marketing initiatives, analysing KPIs such as sales uplift, foot traffic, and campaign ROI.
Provide regular reports to the Global Senior Marketing Manager, offering insights and recommendations for improvement.
Create and implement detailed channel plans to execute our strategies and continually evaluate and monitor to secure the delivery of positive ROIs, ensuring local brand marketing investments are aligned to customer and market plans.
Budget Management
Manage the retail marketing budget for the DACH region, ensuring efficient allocation of resources to maximize ROI.
Work directly with the commercial team and brand teams to plan annual marketing investment for the brand in the region, ensuring we understand shopper profile and brand strategies inclusive of new product launch plans on a channel‑by‑channel and customer‑by‑customer basis.
Collaboration
Work closely with the regional sales teams and work directly with key customers, to deliver customer and channel activation plans that inspire and excite our customer, with accountability for the brand execution.
Partner with global brand marketing team to deliver 360‑degree customer activation and own tailored briefs, engaging with in‑house content and creative team to deliver customer content, ensuring all projects are owned, managed, and measured, taking necessary interventions to keep on track and within brand guidelines.
WHAT DO I BRING TO THE ROLE? You just might be our next superstar if you have the following skills and experience:
Retail marketing, both online and offline.
Strong project management skills with the ability to juggle multiple campaigns simultaneously.
An analytical mindset with the ability to interpret data and act on insights.
Fluent in German and high proficiency in English (additional languages including French would be a plus).
Strong knowledge of the cycling or sportswear industry in DACH.
We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.
WHAT’S IN IT FOR ME?
Competitive salary + discretionary bonus
Generous employer‑financed company pension scheme
Flexible working hours: combination of home office and on‑site work
Bike leasing, EGym
Employee discount on all Pentland Group brands
Comprehensive group accident insurance
As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.
We warmly welcome your application.
#J-18808-Ljbffr