Overview
Marketing Manager - USA
This role follows a hybrid work schedule, with in-office days on Tuesday, Wednesday, and Thursday at our Cypress, CA location, and remote work on Monday and Friday.
WE ARE PENTLAND BRANDS
PIONEERING BRANDS THAT MAKE LIFE BETTER
We’re Pentland Brands, the people behind some of the world’s best-loved sports, outdoor and lifestyle brands.
Berghaus is a part of the Pentland Brands Limited Family.
We are Pentland Brands, a global family business bringing some of the most loved active and footwear brands to millions of people around the world.
We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, Red or Dead and we’re the UK licensee for Kickers and have a joint venture partnership for Lacoste footwear. Our products are available in over 190 countries and are sold either directly by Group companies or are represented by licensees and distributors.
All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,200 employees worldwide and we’re always on the lookout for talented, enthusiastic people to help shape our future.
We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do.
At Pentland, we’re guided by four principles, we use these to make sure we’re not only doing a great job, but we’re doing it in the right way:
• Success is a team game
• With clarity and courage
• Better as standard
• In good conscience
We believe in building brands for the world to love, generation after generation. Your potential is our potential and together we can build and grow brands that last.
KEY PURPOSE The Marketing Manager, USA will be the on-the-ground force driving Berghaus’ brand momentum across the market. Acting as the essential link between our Global HQ in London and our commercial, product, and retail teams in the US, this role will identify and unlock opportunities that accelerate brand growth in one of our highest potential markets. They will translate the global brand strategy into culturally relevant, locally resonant activity — collaborating with creative, media, and community partners to bring Berghaus to life for US consumers. This is a hybrid strategic–hands-on role: part market specialist, part brand builder, part orchestrator. Ultimately, this person ensures our brand shows up with impact, consistency, and relevance across the US landscape.
PRIMARY RESPONSIBILITIES
Lead US Brand Activation & Campaign Execution
Localize and execute global brand campaigns with excellence, ensuring creative relevance and market fit.
Manage and brief US creative and media agencies to deliver high-impact storytelling and distribution.
Oversee all US brand moments, launches, retail activations, OOH, and creator partnerships.
Be the Market Lens & Local Connection Point
Serve as the eyes and ears of the brand in the US — capturing insight, trends, competitive shifts, and cultural movements.
Represent the US voice in global strategic discussions, ensuring the market’s needs are understood and prioritized.
Build strong cross-functional relationships with US commercial, merchandising, retail, and product teams.
Drive Brand Growth Through Retail Marketing
Own and deliver the US retail marketing strategy across key wholesale partners — leading seasonal campaigns, product launches, and in-store storytelling that drives brand visibility, relevance, and sell-through.
Translate global brand strategy into locally resonant retail execution, working closely with US commercial, merchandising, and retail teams to ensure the brand shows up consistently, credibly, and distinctively at every consumer touchpoint.
Plan, manage, and measure retail marketing investment, own budgets, defining success metrics, and continuously optimizing activity based on performance, insight, and commercial impact.
Strengthen US Content, Social & Community Presence
Work with global teams to scale content output from the US, ensuring consistent storytelling and higher channel performance.
Partner with local creators, photographers, athletes, and grassroots outdoor communities to deepen engagement.
Ensure Berghaus’ global brand voice translates authentically in a US context.
QUALIFICATIONS & EXPERIENCE
3–5 years of experience in community activation, experiential marketing, creator partnerships, and/or retail marketing within outdoor, sport, or lifestyle brands.
A natural connector, with a proven ability to build trusted relationships across creators, athletes, clubs, retailers, media, and community leaders.
Hands-on experience delivering real world activations, including community events, rides, hikes, launches, seeding programs, partnerships, trade shows, and retail moments.
Experience briefing and managing creators and partners to deliver high quality, on brand, culturally relevant content.
Understanding of the U.S. outdoor landscape, including mountain and adventure communities, cultural moments, specialty outdoor retail, and wholesale dynamics.
Demonstrated ability to collaborate with retail partners to unlock space, visibility, and activation opportunities across POS, visual merchandising, shop in shops, windows, and seasonal campaigns.
Excellent project management and organizational skills, with the ability to manage multiple brands, partners, launches, and activation calendars simultaneously.
Experience working cross functionally with marketing, sales, retail, and global/HQ teams, balancing global brand direction with local execution.
Strong understanding of brand and product storytelling, tailored to specific channels, communities, and categories.
Analytical mindset, with the ability to measure, report on, and optimize activations based on performance and learnings.
High attention to detail and strong executional standards across physical and experiential environments.
Proficiency in Microsoft Office and project management tools; ability to write clear, actionable project briefs.
Thrives in a fast paced, team first, high energy environment, with a positive, can do, customer focused attitude.
Bachelor’s degree in business or a related field preferred.
Genuine passion for the outdoors and belief in the power of community driven storytelling to build meaningful brands.
Pay Range: $110,000 - $120,000 annually
Base pay is a portion of our total compensation package and determined within a range that allows growth and development within your role. Your base pay will be determined based on experience, skills and qualifications.
Pentland Brands and Speedo are equal opportunity employers and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, we have a strong corporate commitment to inclusion, diversity and to ensuring that all current and future associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, applicants are asked not to disclose salary history information.
#J-18808-Ljbffr
This role follows a hybrid work schedule, with in-office days on Tuesday, Wednesday, and Thursday at our Cypress, CA location, and remote work on Monday and Friday.
WE ARE PENTLAND BRANDS
PIONEERING BRANDS THAT MAKE LIFE BETTER
We’re Pentland Brands, the people behind some of the world’s best-loved sports, outdoor and lifestyle brands.
Berghaus is a part of the Pentland Brands Limited Family.
We are Pentland Brands, a global family business bringing some of the most loved active and footwear brands to millions of people around the world.
We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, Red or Dead and we’re the UK licensee for Kickers and have a joint venture partnership for Lacoste footwear. Our products are available in over 190 countries and are sold either directly by Group companies or are represented by licensees and distributors.
All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,200 employees worldwide and we’re always on the lookout for talented, enthusiastic people to help shape our future.
We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do.
At Pentland, we’re guided by four principles, we use these to make sure we’re not only doing a great job, but we’re doing it in the right way:
• Success is a team game
• With clarity and courage
• Better as standard
• In good conscience
We believe in building brands for the world to love, generation after generation. Your potential is our potential and together we can build and grow brands that last.
KEY PURPOSE The Marketing Manager, USA will be the on-the-ground force driving Berghaus’ brand momentum across the market. Acting as the essential link between our Global HQ in London and our commercial, product, and retail teams in the US, this role will identify and unlock opportunities that accelerate brand growth in one of our highest potential markets. They will translate the global brand strategy into culturally relevant, locally resonant activity — collaborating with creative, media, and community partners to bring Berghaus to life for US consumers. This is a hybrid strategic–hands-on role: part market specialist, part brand builder, part orchestrator. Ultimately, this person ensures our brand shows up with impact, consistency, and relevance across the US landscape.
PRIMARY RESPONSIBILITIES
Lead US Brand Activation & Campaign Execution
Localize and execute global brand campaigns with excellence, ensuring creative relevance and market fit.
Manage and brief US creative and media agencies to deliver high-impact storytelling and distribution.
Oversee all US brand moments, launches, retail activations, OOH, and creator partnerships.
Be the Market Lens & Local Connection Point
Serve as the eyes and ears of the brand in the US — capturing insight, trends, competitive shifts, and cultural movements.
Represent the US voice in global strategic discussions, ensuring the market’s needs are understood and prioritized.
Build strong cross-functional relationships with US commercial, merchandising, retail, and product teams.
Drive Brand Growth Through Retail Marketing
Own and deliver the US retail marketing strategy across key wholesale partners — leading seasonal campaigns, product launches, and in-store storytelling that drives brand visibility, relevance, and sell-through.
Translate global brand strategy into locally resonant retail execution, working closely with US commercial, merchandising, and retail teams to ensure the brand shows up consistently, credibly, and distinctively at every consumer touchpoint.
Plan, manage, and measure retail marketing investment, own budgets, defining success metrics, and continuously optimizing activity based on performance, insight, and commercial impact.
Strengthen US Content, Social & Community Presence
Work with global teams to scale content output from the US, ensuring consistent storytelling and higher channel performance.
Partner with local creators, photographers, athletes, and grassroots outdoor communities to deepen engagement.
Ensure Berghaus’ global brand voice translates authentically in a US context.
QUALIFICATIONS & EXPERIENCE
3–5 years of experience in community activation, experiential marketing, creator partnerships, and/or retail marketing within outdoor, sport, or lifestyle brands.
A natural connector, with a proven ability to build trusted relationships across creators, athletes, clubs, retailers, media, and community leaders.
Hands-on experience delivering real world activations, including community events, rides, hikes, launches, seeding programs, partnerships, trade shows, and retail moments.
Experience briefing and managing creators and partners to deliver high quality, on brand, culturally relevant content.
Understanding of the U.S. outdoor landscape, including mountain and adventure communities, cultural moments, specialty outdoor retail, and wholesale dynamics.
Demonstrated ability to collaborate with retail partners to unlock space, visibility, and activation opportunities across POS, visual merchandising, shop in shops, windows, and seasonal campaigns.
Excellent project management and organizational skills, with the ability to manage multiple brands, partners, launches, and activation calendars simultaneously.
Experience working cross functionally with marketing, sales, retail, and global/HQ teams, balancing global brand direction with local execution.
Strong understanding of brand and product storytelling, tailored to specific channels, communities, and categories.
Analytical mindset, with the ability to measure, report on, and optimize activations based on performance and learnings.
High attention to detail and strong executional standards across physical and experiential environments.
Proficiency in Microsoft Office and project management tools; ability to write clear, actionable project briefs.
Thrives in a fast paced, team first, high energy environment, with a positive, can do, customer focused attitude.
Bachelor’s degree in business or a related field preferred.
Genuine passion for the outdoors and belief in the power of community driven storytelling to build meaningful brands.
Pay Range: $110,000 - $120,000 annually
Base pay is a portion of our total compensation package and determined within a range that allows growth and development within your role. Your base pay will be determined based on experience, skills and qualifications.
Pentland Brands and Speedo are equal opportunity employers and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, we have a strong corporate commitment to inclusion, diversity and to ensuring that all current and future associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, applicants are asked not to disclose salary history information.
#J-18808-Ljbffr