Responsibilities
The Senior Brand Manager will lead all aspects of Homogenized Tobacco Leaf (HTL) Brand Management, including pricing, promotion, packaging, advertising, product innovation, and portfolio strategy Drive growth through careful planning, working across departments, and consumer insights Develop and complete 1–3 years of brand strategies to achieve volume, market share, and profitability goals Identify and prioritize new opportunities using financial modeling and market/category insights Monitor driven activity and regulatory trends; implement response strategies Partner with Sales, Manufacturing, and agencies to ensure alignment and effective execution Lead innovation from ideation to launch, including POS and advertising support Lead digital strategy (website, CRM, loyalty programs) Requirements
5+ years of brand management experience in consumer-packaged goods Strong strategic, analytical, and P&L leadership skills Proven leadership and cross-functional partnership abilities Proficiency in Microsoft Office and syndicated/internal data tools Bachelor’s degree required; MBA preferred Authorized to work in the U.S. 25% travel (domestic and international) required Preferred
Benefits
comprehensive medical, dental, and vision coverage 401(k) with generous company match wellness benefits Smart Work model, promoting flexibility with a hybrid work environment
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The Senior Brand Manager will lead all aspects of Homogenized Tobacco Leaf (HTL) Brand Management, including pricing, promotion, packaging, advertising, product innovation, and portfolio strategy Drive growth through careful planning, working across departments, and consumer insights Develop and complete 1–3 years of brand strategies to achieve volume, market share, and profitability goals Identify and prioritize new opportunities using financial modeling and market/category insights Monitor driven activity and regulatory trends; implement response strategies Partner with Sales, Manufacturing, and agencies to ensure alignment and effective execution Lead innovation from ideation to launch, including POS and advertising support Lead digital strategy (website, CRM, loyalty programs) Requirements
5+ years of brand management experience in consumer-packaged goods Strong strategic, analytical, and P&L leadership skills Proven leadership and cross-functional partnership abilities Proficiency in Microsoft Office and syndicated/internal data tools Bachelor’s degree required; MBA preferred Authorized to work in the U.S. 25% travel (domestic and international) required Preferred
Benefits
comprehensive medical, dental, and vision coverage 401(k) with generous company match wellness benefits Smart Work model, promoting flexibility with a hybrid work environment
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