Senior Director Sales, Natural
Pressed Juicery, LLC, Los Angeles, California, United States, 90079
Posted Thursday, January 29, 2026 at 5:00 AM | Expires Sunday, March 1, 2026 at 4:59 AM
Pressed Juicery is growing! J oin our purpose-driven community and help us make an impact.
About Pressed Juicery Pressed Juicery is a modern wellness brand built with the mission to empower your wellness journey.
Founded in 2010 by three friends, Pressed began as a small space with a big idea: real, nourishing food should be accessible and fit into everyday life. What started in a tiny Los Angeles juice bar has grown into a dynamic omnichannel brand, with products available through thousands of retailers nationwide, alongside our company-owned stores and direct-to-consumer channel.
At Pressed Juicery, we operate as one community bringing high-quality, better-for-you products to market. Guided by passion and purpose, we’re building what’s next in wellness.
Our Mission Pressed Juicery’s mission is to empower your wellness journey.
Our Workplace Culture
We embrace diversity, equity, inclusion, and belongingness!
We speak up with radically candid communication.
We wholeheartedly support personal and professional growth.
We believe mistakes can be valuable and lead to continuous improvement.
Lastly, we value excellence and strive to achieve greatness in all we do!
Our Values
Community
- as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.
Passion
- curious and humble, we inspire people to make healthy choices.
Growth
- pursuing wellness with intention, we create and embrace good energy.
Medical, dental, and vision
401(k) - match up to 4% of compensation
Awesome paid time-off and holidays
Flexible Spending Account
Generous paid parental leave
Annual performance and compensation reviews
Focus on career-pathing and promotions
Professional and leadership development workshops
Free Pressed products!
About the Role The Senior Director of Sales, Natural Channel executes Pressed’s commercial plans across the Natural channel ecosystem of chains, independents, and distributors — including Whole Foods Market, Sprouts Farmers Market, INFRA, Natural Grocers, co-ops, independents, and the UNFI/KeHE networks, among others. This role translates strategy into day-to-day actions and brings forward informed, insight-driven perspectives to refine, pressure-test, and shape strategy in ways that enable the desired outcomes.
Success in this role means expanding buying outlets, accelerating velocities, elevating broker and distributor performance, and ensuring executional excellence across the Natural Channel — all driving maximized net revenue. Success also reflects how outcomes are achieved: through proactive identification of barriers, clarity in direction-setting, solution-oriented thinking, and influencing partners with data, insight, and a confident point of view.
Key responsibilities include
Develop and execute the Natural Channel commercial plan—delivering revenue, distribution, velocity, and profitability targets across the Natural ecosystem while role-modeling disciplined follow-through and accountability.
Translate strategic direction into actionable sales plans in partnership with retailers, brokers, and distributors, ensuring clarity, structure, and aligned expectations.
Proactively identify execution barriers, market shifts, or unusual performance signals and bring forward informed, executable solutions.
Chain Account Management (Whole Foods Market, Sprouts Farmers Market, INFRA, Natural Grocers, Co-ops, …)
Own execution with the top Natural Channel accounts, including JBP planning, promotional calendars, resets, and new item introductions.
Influence buyers with a clear, insight-driven point of view across pricing, promotions, shelf placement, and assortment decisions.
Proactively flag opportunities, risks, or emerging trends and recommend practical, commercially sound solutions.
Build trust with buyers through preparation, confidence, data fluency, and a reputation for follow-through.
Invest time in the relevant markets to evaluate market conditions and make informed recommendations to accelerate delivery of key objectives.
Manage and elevate broker partners through clear KPIs, structured business planning, consistent routines, monthly scorecarding and objective accountability.
Lead execution, directly and/or indirectly, through UNFI and KeHE—ensuring strong inventory health, promotional compliance, and rapid issue resolution.
Identify execution gaps early and recommend refinements to promotional cadence, investment levels, or distributor focus areas to best meet channel/account objectives.
Deliver measurable improvements in buying outlets, SKUs-per-store, merchandising, promo execution quality, and other revenue drivers.
Build strong working relationships that blend partnership with firmness, ensuring expectations are consistently met.
Leadership, Influence & Cross-Functional Partnership
Serve as Pressed’s Natural Channel expert—elevating organizational understanding of how to win in this ecosystem.
Lead brokers, distributors, and cross-functional execution partners with clarity, structure, accountability, and pace.
Bring a Challenger-style mindset — teaching, reframing, guiding, and influencing partners with insights, data, and conviction.
Partner with leadership to test assumptions, refine programs, and identify smarter, more efficient ways to execute.
Communicate proactively, reduce ambiguity, and ensure Natural Channel execution stays aligned with brand objectives, supply chain realities, and customer expectations.
Model behaviors such as preparedness, responsible urgency, solution-orientation, and an owner’s mentality in all interactions.
Qualifications
15+ years of progressive CPG sales experience with deep expertise in the Natural Channel.
Proven success managing Natural distributors (UNFI, KeHE) and broker agencies to deliver distribution, outlet growth, and velocity.
Demonstrated ability to deliver revenue growth and commercial improvement in a fast-paced environment.
Strong financial and commercial acumen: gross-to-net, sales controllable P&L lines, promotional planning, margin structure, and trade investment.
Skilled communicator with ability to build persuasive selling stories and influence senior retailer buyers.
Strong analytical skills with ability to translate data into insights and action.
Entrepreneurial mindset: high ownership, resourceful, proactive problem solver.
Ability to travel as needed, up to 50% per month
Legally authorized to work in the United States without restriction.
Pressed Juicery, Inc. participates in the E-Verify program. Please click here to learn more about the E-Verify program.
Apply now to start your wellness journey at Pressed! #J-18808-Ljbffr
Pressed Juicery is growing! J oin our purpose-driven community and help us make an impact.
About Pressed Juicery Pressed Juicery is a modern wellness brand built with the mission to empower your wellness journey.
Founded in 2010 by three friends, Pressed began as a small space with a big idea: real, nourishing food should be accessible and fit into everyday life. What started in a tiny Los Angeles juice bar has grown into a dynamic omnichannel brand, with products available through thousands of retailers nationwide, alongside our company-owned stores and direct-to-consumer channel.
At Pressed Juicery, we operate as one community bringing high-quality, better-for-you products to market. Guided by passion and purpose, we’re building what’s next in wellness.
Our Mission Pressed Juicery’s mission is to empower your wellness journey.
Our Workplace Culture
We embrace diversity, equity, inclusion, and belongingness!
We speak up with radically candid communication.
We wholeheartedly support personal and professional growth.
We believe mistakes can be valuable and lead to continuous improvement.
Lastly, we value excellence and strive to achieve greatness in all we do!
Our Values
Community
- as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.
Passion
- curious and humble, we inspire people to make healthy choices.
Growth
- pursuing wellness with intention, we create and embrace good energy.
Medical, dental, and vision
401(k) - match up to 4% of compensation
Awesome paid time-off and holidays
Flexible Spending Account
Generous paid parental leave
Annual performance and compensation reviews
Focus on career-pathing and promotions
Professional and leadership development workshops
Free Pressed products!
About the Role The Senior Director of Sales, Natural Channel executes Pressed’s commercial plans across the Natural channel ecosystem of chains, independents, and distributors — including Whole Foods Market, Sprouts Farmers Market, INFRA, Natural Grocers, co-ops, independents, and the UNFI/KeHE networks, among others. This role translates strategy into day-to-day actions and brings forward informed, insight-driven perspectives to refine, pressure-test, and shape strategy in ways that enable the desired outcomes.
Success in this role means expanding buying outlets, accelerating velocities, elevating broker and distributor performance, and ensuring executional excellence across the Natural Channel — all driving maximized net revenue. Success also reflects how outcomes are achieved: through proactive identification of barriers, clarity in direction-setting, solution-oriented thinking, and influencing partners with data, insight, and a confident point of view.
Key responsibilities include
Develop and execute the Natural Channel commercial plan—delivering revenue, distribution, velocity, and profitability targets across the Natural ecosystem while role-modeling disciplined follow-through and accountability.
Translate strategic direction into actionable sales plans in partnership with retailers, brokers, and distributors, ensuring clarity, structure, and aligned expectations.
Proactively identify execution barriers, market shifts, or unusual performance signals and bring forward informed, executable solutions.
Chain Account Management (Whole Foods Market, Sprouts Farmers Market, INFRA, Natural Grocers, Co-ops, …)
Own execution with the top Natural Channel accounts, including JBP planning, promotional calendars, resets, and new item introductions.
Influence buyers with a clear, insight-driven point of view across pricing, promotions, shelf placement, and assortment decisions.
Proactively flag opportunities, risks, or emerging trends and recommend practical, commercially sound solutions.
Build trust with buyers through preparation, confidence, data fluency, and a reputation for follow-through.
Invest time in the relevant markets to evaluate market conditions and make informed recommendations to accelerate delivery of key objectives.
Manage and elevate broker partners through clear KPIs, structured business planning, consistent routines, monthly scorecarding and objective accountability.
Lead execution, directly and/or indirectly, through UNFI and KeHE—ensuring strong inventory health, promotional compliance, and rapid issue resolution.
Identify execution gaps early and recommend refinements to promotional cadence, investment levels, or distributor focus areas to best meet channel/account objectives.
Deliver measurable improvements in buying outlets, SKUs-per-store, merchandising, promo execution quality, and other revenue drivers.
Build strong working relationships that blend partnership with firmness, ensuring expectations are consistently met.
Leadership, Influence & Cross-Functional Partnership
Serve as Pressed’s Natural Channel expert—elevating organizational understanding of how to win in this ecosystem.
Lead brokers, distributors, and cross-functional execution partners with clarity, structure, accountability, and pace.
Bring a Challenger-style mindset — teaching, reframing, guiding, and influencing partners with insights, data, and conviction.
Partner with leadership to test assumptions, refine programs, and identify smarter, more efficient ways to execute.
Communicate proactively, reduce ambiguity, and ensure Natural Channel execution stays aligned with brand objectives, supply chain realities, and customer expectations.
Model behaviors such as preparedness, responsible urgency, solution-orientation, and an owner’s mentality in all interactions.
Qualifications
15+ years of progressive CPG sales experience with deep expertise in the Natural Channel.
Proven success managing Natural distributors (UNFI, KeHE) and broker agencies to deliver distribution, outlet growth, and velocity.
Demonstrated ability to deliver revenue growth and commercial improvement in a fast-paced environment.
Strong financial and commercial acumen: gross-to-net, sales controllable P&L lines, promotional planning, margin structure, and trade investment.
Skilled communicator with ability to build persuasive selling stories and influence senior retailer buyers.
Strong analytical skills with ability to translate data into insights and action.
Entrepreneurial mindset: high ownership, resourceful, proactive problem solver.
Ability to travel as needed, up to 50% per month
Legally authorized to work in the United States without restriction.
Pressed Juicery, Inc. participates in the E-Verify program. Please click here to learn more about the E-Verify program.
Apply now to start your wellness journey at Pressed! #J-18808-Ljbffr