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Salesforce Marketing Cloud (SFMC) Engineer

Remote Jobs, New York, New York, us, 10261

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Overview Employer Industry: Digital Marketing Technology

Why consider this job opportunity:

Salary up to $160,000 per year

Opportunity for career advancement and growth within the organization

Hybrid work model with 3 days onsite in New York City

Collaborative work environment with cross-functional teams

Chance to leverage cutting-edge technology in digital marketing

What to Expect (Job Responsibilities)

Design, implement, and optimize the Salesforce Marketing Cloud and Data Cloud infrastructure to support digital marketing initiatives

Develop and maintain integrations between Salesforce Marketing Cloud and various data sources, Salesforce CRM, and customer engagement platforms

Leverage Salesforce Data Cloud for audience segmentation, data unification, and predictive analytics for marketing campaigns

Develop and manage automated marketing workflows and AI-driven personalization using Journey Builder and Automation Studio

Monitor, analyze, and report on campaign performance and customer engagement metrics

What is Required (Qualifications)

Bachelor's or Master's degree in Computer Science, Information Technology, Marketing Technology, or a related field

Minimum of 5 years of experience in marketing technology, focusing on Salesforce Marketing Cloud and Data Cloud

Expertise in AMPscript, SSJS, SQL, and REST/SOAP APIs for SFMC customization

Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio

Proficiency with Salesforce Data Cloud for data unification and segmentation

How to Stand Out (Preferred Qualifications)

Experience with Einstein AI and predictive analytics for marketing automation

Knowledge of customer journey mapping and behavioral analytics within the Salesforce ecosystem

Salesforce Marketing Cloud and Data Cloud certifications

#DigitalMarketing #Salesforce #MarketingTechnology #CareerOpportunity #HybridWork

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