We’re looking for an experienced Staff Product Marketing Manager to drive awareness, adoption and retention of Intuit Accountant Suite — a new AI‑powered platform built for accountants to manage their firm, clients and team all in one place. In this role, you’ll orchestrate go‑to‑market activities across campaigns, launches and integrated programs, ensuring our messaging and execution are unified across product, marketing, sales and customer success while bringing clarity, structure and coordination to how we show up in the market and resonate with decision‑makers.
Responsibilities
Own Customer Acquisition & Revenue Outcomes
Drive acquisition‑focused GTM strategy, with clear accountability to customer and revenue growth
Partner with Analytics and Marketing teams to set KPIs, forecast impact, and measure ROI across channels
Channel Activation & Growth Marketing
Lead end‑to‑end orchestration of channel activation for launches and ongoing growth initiatives across paid media, website, in‑product, lifecycle, and sales‑assisted motions
Translate positioning and messaging into channel‑specific briefs, creative direction, and activation plans
Partner with internal channel, lifecycle and creative teams, as well as external marketing agencies to optimize acquisition funnels, offers, and messaging
Measurement, Experimentation & Optimization
Define and track acquisition and revenue metrics
Lead test‑and‑learn experimentation across channels to improve acquisition efficiency and scale
Use customer and performance insights to continuously refine GTM strategy and channel execution
Qualifications
10+ years professional marketing experience, preferably with a mix of agency and in‑house
Comfortable managing multiple competing priorities in a deadline‑sensitive environment to ensure that all activations are launched on time and budget
Ability to work with stakeholders from across the organization to gather the information and data needed to create campaigns that deliver results
Degree in marketing, communications or related field
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
Bay Area California $158,000-213,500
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Responsibilities
Own Customer Acquisition & Revenue Outcomes
Drive acquisition‑focused GTM strategy, with clear accountability to customer and revenue growth
Partner with Analytics and Marketing teams to set KPIs, forecast impact, and measure ROI across channels
Channel Activation & Growth Marketing
Lead end‑to‑end orchestration of channel activation for launches and ongoing growth initiatives across paid media, website, in‑product, lifecycle, and sales‑assisted motions
Translate positioning and messaging into channel‑specific briefs, creative direction, and activation plans
Partner with internal channel, lifecycle and creative teams, as well as external marketing agencies to optimize acquisition funnels, offers, and messaging
Measurement, Experimentation & Optimization
Define and track acquisition and revenue metrics
Lead test‑and‑learn experimentation across channels to improve acquisition efficiency and scale
Use customer and performance insights to continuously refine GTM strategy and channel execution
Qualifications
10+ years professional marketing experience, preferably with a mix of agency and in‑house
Comfortable managing multiple competing priorities in a deadline‑sensitive environment to ensure that all activations are launched on time and budget
Ability to work with stakeholders from across the organization to gather the information and data needed to create campaigns that deliver results
Degree in marketing, communications or related field
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
Bay Area California $158,000-213,500
#J-18808-Ljbffr