We’re looking for a
State Sales Manager
who thrives in fast-paced, entrepreneurial environments and has a deep passion for tequila and premium spirits. Based in
Atlanta
, this individual will lead execution across both the
Georgia and Tennessee
markets — driving volume, building lasting trade relationships, and helping to grow one of the most exciting tequila portfolios in the business. Job Responsibilities: Strategically plan and execute impactful sales calls with both on- and off-premise accounts, ensuring alignment with brand and commercial priorities. Cultivate and maintain strong relationships with key accounts to drive sustained growth and deepen market penetration across the territory. Expand distribution and enhance in-store visibility through effective display execution and retail programming. Oversee and manage trade incentive programs, ensuring spending efficiency and measurable return on investment. Collaborate closely with wholesale partners to align on sales strategies and ensure seamless execution of marketing and commercial plans. Uphold brand standards across retail touchpoints and events, ensuring consistent representation and consumer experience. Partner with distributor teams to coordinate and lead activities including product education, tastings, consumer promotions, and market work-withs. Lead the planning and execution of promotions and brand activations to drive awareness and consumer engagement. Maximize results by strategically leveraging available resources and adhering to allocated budgets. Build and sustain mutually beneficial relationships with distributors, key retailers, and market influencers to accelerate brand growth. Serve as a brand ambassador in all trade interactions, reflecting company values and culture with professionalism and authenticity. Analyze local market dynamics and insights to uncover new opportunities, whitespace accounts, and emerging trends to inform strategy. Manage Ambassador/s throughout the state/s to assist with both on premise and off premise relationships. Required Skills and Qualifications:: At least 5 years of business/sales experience in the CPG industry BA/BS preferred A general understanding of rules and regulations of the Georgia and Tennessee Divisions of Alcoholic Beverages and Tobacco Strong organizational, communication, and interpersonal skills Experience working with key chain and independent accounts in the market area Ability to work independently Experience in identifying and executing events, festivals, tastings, and promotions Ability to problem solve and an inner drive to succeed A flexible schedule that will allow for working some nights and weekends Proficiency in Microsoft and Google Suite products (Word, Excel, Docs, Sheets, Google Drive, Google Calendar), as well as an ability to learn other technology to complete sales calls and recaps TRAVEL: This position will require frequent travel within Georgia and Tennessee and the ability to travel out of state for company meetings (average 2x year) and for infrequent travel to support other Aguasol regions/markets. Who we are: At Aguasol, we’re building a tequila brand rooted in authenticity. Our mission is to bring the world an honest, additive-free tequila that respects the crowd as much as the craft. Our values guide everything we do: AUTHENTICITY: Tell the truth. Do what’s right. No shortcuts. DRIVE: Execute with discipline, consistency, and accountability. CONNECTION: Show up. Build trust. Be present. FUN: Enjoy the work — and the moments we create together Who you are: You take pride in working hard and being a reliable teammate. You enjoy being part of a growing team and are excited by the idea of helping build something from the ground up. You show up, help out, and keep the energy high. You’re determined, humble, and collaborative. You’re fun to be around and bring good energy into every room.
#J-18808-Ljbffr
State Sales Manager
who thrives in fast-paced, entrepreneurial environments and has a deep passion for tequila and premium spirits. Based in
Atlanta
, this individual will lead execution across both the
Georgia and Tennessee
markets — driving volume, building lasting trade relationships, and helping to grow one of the most exciting tequila portfolios in the business. Job Responsibilities: Strategically plan and execute impactful sales calls with both on- and off-premise accounts, ensuring alignment with brand and commercial priorities. Cultivate and maintain strong relationships with key accounts to drive sustained growth and deepen market penetration across the territory. Expand distribution and enhance in-store visibility through effective display execution and retail programming. Oversee and manage trade incentive programs, ensuring spending efficiency and measurable return on investment. Collaborate closely with wholesale partners to align on sales strategies and ensure seamless execution of marketing and commercial plans. Uphold brand standards across retail touchpoints and events, ensuring consistent representation and consumer experience. Partner with distributor teams to coordinate and lead activities including product education, tastings, consumer promotions, and market work-withs. Lead the planning and execution of promotions and brand activations to drive awareness and consumer engagement. Maximize results by strategically leveraging available resources and adhering to allocated budgets. Build and sustain mutually beneficial relationships with distributors, key retailers, and market influencers to accelerate brand growth. Serve as a brand ambassador in all trade interactions, reflecting company values and culture with professionalism and authenticity. Analyze local market dynamics and insights to uncover new opportunities, whitespace accounts, and emerging trends to inform strategy. Manage Ambassador/s throughout the state/s to assist with both on premise and off premise relationships. Required Skills and Qualifications:: At least 5 years of business/sales experience in the CPG industry BA/BS preferred A general understanding of rules and regulations of the Georgia and Tennessee Divisions of Alcoholic Beverages and Tobacco Strong organizational, communication, and interpersonal skills Experience working with key chain and independent accounts in the market area Ability to work independently Experience in identifying and executing events, festivals, tastings, and promotions Ability to problem solve and an inner drive to succeed A flexible schedule that will allow for working some nights and weekends Proficiency in Microsoft and Google Suite products (Word, Excel, Docs, Sheets, Google Drive, Google Calendar), as well as an ability to learn other technology to complete sales calls and recaps TRAVEL: This position will require frequent travel within Georgia and Tennessee and the ability to travel out of state for company meetings (average 2x year) and for infrequent travel to support other Aguasol regions/markets. Who we are: At Aguasol, we’re building a tequila brand rooted in authenticity. Our mission is to bring the world an honest, additive-free tequila that respects the crowd as much as the craft. Our values guide everything we do: AUTHENTICITY: Tell the truth. Do what’s right. No shortcuts. DRIVE: Execute with discipline, consistency, and accountability. CONNECTION: Show up. Build trust. Be present. FUN: Enjoy the work — and the moments we create together Who you are: You take pride in working hard and being a reliable teammate. You enjoy being part of a growing team and are excited by the idea of helping build something from the ground up. You show up, help out, and keep the energy high. You’re determined, humble, and collaborative. You’re fun to be around and bring good energy into every room.
#J-18808-Ljbffr