This role leads sales execution and talent development across
Georgia and most of Alabama , covering one of the
largest and most operationally complex regions
in the business. You will support a sales organization of
approximately 14 reps , including outside sales, inside sales, and sales support roles. Average tenure on the inside sales team is
just over 12 months , creating a clear need for
structured coaching and consistency . This is a
matrixed leadership role . Sales reps report directly to local GMs, with a dotted line to this position. Impact comes from
clear standards, follow-through, and partnership , not hierarchy. What You’ll Do
Raise execution quality in a region where
operational discipline is still being built Design and implement a
regional sales strategy , then personally ensure it is executed Improve rep effectiveness through
field coaching, deal reviews, and skills-based feedback Align sales activity with operational capacity to reduce friction between selling and delivery Establish performance expectations across pipeline hygiene, close rates, and account coverage Spend
30–50% of time traveling
with reps and local leaders ~ regionally only Drive adoption of CRM and reporting tools to improve forecasting accuracy Serve as a key voice in
performance and accountability decisions
with local GMs What Matters Most
Prior leadership of
multi-market sales teams Ability to improve results in environments with
inconsistent execution Experience in
equipment rental, construction, logistics, or adjacent industries (preferred) Track record of
developing sales talent , not just managing outcomes Comfort operating without direct authority over every team member This role sits between local General Managers and Regional General Management. High performers have progressed into: GM roles for large, complex branches Regional GM roles Broader Divisional sales leadership positions
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Georgia and most of Alabama , covering one of the
largest and most operationally complex regions
in the business. You will support a sales organization of
approximately 14 reps , including outside sales, inside sales, and sales support roles. Average tenure on the inside sales team is
just over 12 months , creating a clear need for
structured coaching and consistency . This is a
matrixed leadership role . Sales reps report directly to local GMs, with a dotted line to this position. Impact comes from
clear standards, follow-through, and partnership , not hierarchy. What You’ll Do
Raise execution quality in a region where
operational discipline is still being built Design and implement a
regional sales strategy , then personally ensure it is executed Improve rep effectiveness through
field coaching, deal reviews, and skills-based feedback Align sales activity with operational capacity to reduce friction between selling and delivery Establish performance expectations across pipeline hygiene, close rates, and account coverage Spend
30–50% of time traveling
with reps and local leaders ~ regionally only Drive adoption of CRM and reporting tools to improve forecasting accuracy Serve as a key voice in
performance and accountability decisions
with local GMs What Matters Most
Prior leadership of
multi-market sales teams Ability to improve results in environments with
inconsistent execution Experience in
equipment rental, construction, logistics, or adjacent industries (preferred) Track record of
developing sales talent , not just managing outcomes Comfort operating without direct authority over every team member This role sits between local General Managers and Regional General Management. High performers have progressed into: GM roles for large, complex branches Regional GM roles Broader Divisional sales leadership positions
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