About the Role
Our Marketing team prides itself on using a first principles approach to unlock new ways of scaling revenue. Using operations and engineering to overcome obstacles and scale/automate processes, we experiment where most marketing teams fall short. As a Marketing Automation Manager on the team, you will own the systems and processes that power marketing campaigns and directly accelerate revenue growth.
We are committed to a thriving in-office culture. This role requires that you be on‑site at our HQ in San Mateo, CA 5 days a week.
What You’ll Do
Marketing Operations
Serve as the operational backbone for 20+ demand generation marketers running multi‑region campaigns.
Own and optimize lead ingestion, enrichment, routing, and lifecycle management—ensuring sales receives high‑quality leads, quickly and efficiently.
Champion marketing ops best practices and scale‑friendly infrastructure, driving adoption of tools and processes across the organization.
Partner cross‑functionally with sales, engineering, analytics, and brand to align campaign execution with business goals.
Campaign Execution & Enablement
Own everything from day‑to‑day campaign execution to scaling campaign operations for a fast‑growing, multi‑region team.
Translate campaign requirements into scalable systems workflows, reducing manual steps and eliminating operational friction.
Build infrastructure to support campaign performance monitoring, attribution, and insights via automation and reporting tools.
Act as the go‑to expert for tools like Marketo/HubSpot and Salesforce—supporting program setup, lead flows, integrations, and field mappings.
Technical Ownership
Design and maintain ETL pipelines to support real‑time campaign logic, reporting, and data quality initiatives using SQL, Python, and other tools.
Build scalable automations and integrations across MarTech tools using Workato, AWS, Retool, APIs, and more.
Manage complex workflows and integrations for webinars, demos, and intent‑triggered campaigns.
Monitor lead flow and pipeline health using BI tools (e.g. Looker) to identify issues and drive campaign optimizations.
What You Bring
5+ years in Software Engineering, Marketing Technology, Business Systems, or Revenue Operations, ideally in a high‑growth B2B SaaS environment.
Hands‑on experience with Marketo (or HubSpot) and Salesforce, including building automations, integrations, and managing lifecycle flows.
Expertise in marketing infrastructure, including web form ingestion, API‑based lead capture, enrichment tools (e.g. Clearbit), and real‑time follow‑up logic.
Advanced SQL skills and working knowledge of Python; experienced in building or maintaining data pipelines and ETL processes.
Strong experience with automation/integration platforms (e.g. Zapier, Workato, Retool, AWS Lambda).
Process‑oriented mindset with experience managing campaign ops at scale.
Excellent communication and documentation skills. You can explain complex systems clearly to both technical and non‑technical stakeholders.
Entrepreneurial mentality with a drive to experiment, iterate, and extract the most yield out of the funnel.
0 Inbox mentality. You proactively solve problems before they become bottlenecks.
US Employee Benefits
Healthcare programs that can be tailored to meet the personal health and financial wellbeing needs – Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans.
Nationwide medical, vision and dental coverage.
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax‑saving options.
Expanded mental health support.
Paid parental leave policy & fertility benefits.
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time.
Fertility stipend.
Wellness/fitness benefits.
Healthy lunches provided daily.
Additional Information
You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Annual Pay Range Below is the annual on‑target earnings (OTE) range for full‑time employees for this position, comprised of base compensation and commissions (if applicable).
$140,000 – $200,000 USD
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
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We are committed to a thriving in-office culture. This role requires that you be on‑site at our HQ in San Mateo, CA 5 days a week.
What You’ll Do
Marketing Operations
Serve as the operational backbone for 20+ demand generation marketers running multi‑region campaigns.
Own and optimize lead ingestion, enrichment, routing, and lifecycle management—ensuring sales receives high‑quality leads, quickly and efficiently.
Champion marketing ops best practices and scale‑friendly infrastructure, driving adoption of tools and processes across the organization.
Partner cross‑functionally with sales, engineering, analytics, and brand to align campaign execution with business goals.
Campaign Execution & Enablement
Own everything from day‑to‑day campaign execution to scaling campaign operations for a fast‑growing, multi‑region team.
Translate campaign requirements into scalable systems workflows, reducing manual steps and eliminating operational friction.
Build infrastructure to support campaign performance monitoring, attribution, and insights via automation and reporting tools.
Act as the go‑to expert for tools like Marketo/HubSpot and Salesforce—supporting program setup, lead flows, integrations, and field mappings.
Technical Ownership
Design and maintain ETL pipelines to support real‑time campaign logic, reporting, and data quality initiatives using SQL, Python, and other tools.
Build scalable automations and integrations across MarTech tools using Workato, AWS, Retool, APIs, and more.
Manage complex workflows and integrations for webinars, demos, and intent‑triggered campaigns.
Monitor lead flow and pipeline health using BI tools (e.g. Looker) to identify issues and drive campaign optimizations.
What You Bring
5+ years in Software Engineering, Marketing Technology, Business Systems, or Revenue Operations, ideally in a high‑growth B2B SaaS environment.
Hands‑on experience with Marketo (or HubSpot) and Salesforce, including building automations, integrations, and managing lifecycle flows.
Expertise in marketing infrastructure, including web form ingestion, API‑based lead capture, enrichment tools (e.g. Clearbit), and real‑time follow‑up logic.
Advanced SQL skills and working knowledge of Python; experienced in building or maintaining data pipelines and ETL processes.
Strong experience with automation/integration platforms (e.g. Zapier, Workato, Retool, AWS Lambda).
Process‑oriented mindset with experience managing campaign ops at scale.
Excellent communication and documentation skills. You can explain complex systems clearly to both technical and non‑technical stakeholders.
Entrepreneurial mentality with a drive to experiment, iterate, and extract the most yield out of the funnel.
0 Inbox mentality. You proactively solve problems before they become bottlenecks.
US Employee Benefits
Healthcare programs that can be tailored to meet the personal health and financial wellbeing needs – Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans.
Nationwide medical, vision and dental coverage.
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax‑saving options.
Expanded mental health support.
Paid parental leave policy & fertility benefits.
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time.
Fertility stipend.
Wellness/fitness benefits.
Healthy lunches provided daily.
Additional Information
You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Annual Pay Range Below is the annual on‑target earnings (OTE) range for full‑time employees for this position, comprised of base compensation and commissions (if applicable).
$140,000 – $200,000 USD
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
#J-18808-Ljbffr