Digital Marketing Manager (B2B) 100% Remote (EU) | HQ Germany
adstrong, New Bremen, Ohio, United States
Overview
We’re looking for a
hands-on
Digital Marketing Manager (B2B)
who enjoys turning a strong product story into measurable growth. At adstrong, you’re not just running campaigns, you’re shaping how agencies and e-commerce brands perceive and experience one of the leading Google CSS players worldwide. Responsibilities
Performance Marketing Ownership: Plan, run, and optimize performance marketing campaigns across Google Ads, LinkedIn Campaign Manager, and Meta Ads. Budget & KPI Management: Own paid media budgets end to end, including pacing, scaling, and performance-based allocation against clear KPIs. Messaging & Conversion: Translate product strengths into clear, conversion-focused messaging across ads, funnels, and landing pages. Funnel & Landing Page Optimization: Test and scale funnels, creatives, and landing pages based on performance data and user behavior. Tracking & Attribution: Set up and maintain tracking and attribution accross Google Tag Manager and CRM-based tools like HubSpot. Analysis & Optimization: Analyze performance across channels and the full funnel, turning insights into actionable improvements. B2B Demand Generation: Use LinkedIn as a core B2B demand channel and support webinars and events where relevant. Cross-Functional Collaboration: Work closely with the team, taking ownership of outcomes rather than activities. Requirements
Performance Marketing Experience : 3-5 years of experience in digital marketing, with strong hands-on expertise in performance marketing within a B2B or SaaS context. Paid Media Expertise : Proven experience managing CPC-, CPM-, and CPA-based campaigns, primarily on Google Ads and/or LinkedIn Campaign Manager. Meta Ads are a nice-to-have or a strong alternative if Google Ads or LinkedIn experience is lighter. Tracking & Attribution : Hands-on experience with Google Tag Manager, web analytics tools (GA4, Plausible, or similar), and CRM-based attribution systems such as HubSpot, Salesforce, Pipedrive, or ActiveCampaign. Analytical & Data-Driven : Strong analytical skills with the ability to interpret data and translate insights into optimization actions that drive pipeline and revenue. Outcome-Oriented Mindset : You focus on impact over activity and optimize toward clear business goals like efficiency, pipeline, and growth. Hands-on & Proactive : You take ownership, move fast, and learn through testing rather than waiting for perfect conditions. Collaborative & Low Ego : You value open discussion, shared learning, and improving results together. Language Skills : Business-fluent English (written and spoken). German is a plus. Nice to Have : Experience with
WordPress and Webflow or Framer , including
landing page optimization ; basic
design collaboration
using tools like
Figma or Canva ; support of
B2B webinars and onsite events ; experience working in a
startup or scale-up environment ; and familiarity with
AI tools
for marketing analysis or creative workflows. Benefits
Real Impact, No Busywork : You’re not managing tickets. You’re shaping a brand, pipeline, and growth with direct access to decision-makers. Remote-First & Low Overhead : Work fully remote with a lean setup, fast decisions, and minimal bureaucracy. Creative Freedom with Responsibility : You get room to test, iterate, and build. With that freedom comes ownership of results. A Product with Proof : adstrong demonstrably boosts revenue, visibility, and branding for agencies and online shops. Selling impact is easier than selling promises. Deep Market Relevance : We influence more than 20% of the global Google CSS ecosystem and work with thousands of online shops across Europe. If you enjoy
owning growth , working with
real data and real budgets , and building demand for a
proven B2B product
with meaningful market impact, we’d love to hear from you.
#J-18808-Ljbffr
We’re looking for a
hands-on
Digital Marketing Manager (B2B)
who enjoys turning a strong product story into measurable growth. At adstrong, you’re not just running campaigns, you’re shaping how agencies and e-commerce brands perceive and experience one of the leading Google CSS players worldwide. Responsibilities
Performance Marketing Ownership: Plan, run, and optimize performance marketing campaigns across Google Ads, LinkedIn Campaign Manager, and Meta Ads. Budget & KPI Management: Own paid media budgets end to end, including pacing, scaling, and performance-based allocation against clear KPIs. Messaging & Conversion: Translate product strengths into clear, conversion-focused messaging across ads, funnels, and landing pages. Funnel & Landing Page Optimization: Test and scale funnels, creatives, and landing pages based on performance data and user behavior. Tracking & Attribution: Set up and maintain tracking and attribution accross Google Tag Manager and CRM-based tools like HubSpot. Analysis & Optimization: Analyze performance across channels and the full funnel, turning insights into actionable improvements. B2B Demand Generation: Use LinkedIn as a core B2B demand channel and support webinars and events where relevant. Cross-Functional Collaboration: Work closely with the team, taking ownership of outcomes rather than activities. Requirements
Performance Marketing Experience : 3-5 years of experience in digital marketing, with strong hands-on expertise in performance marketing within a B2B or SaaS context. Paid Media Expertise : Proven experience managing CPC-, CPM-, and CPA-based campaigns, primarily on Google Ads and/or LinkedIn Campaign Manager. Meta Ads are a nice-to-have or a strong alternative if Google Ads or LinkedIn experience is lighter. Tracking & Attribution : Hands-on experience with Google Tag Manager, web analytics tools (GA4, Plausible, or similar), and CRM-based attribution systems such as HubSpot, Salesforce, Pipedrive, or ActiveCampaign. Analytical & Data-Driven : Strong analytical skills with the ability to interpret data and translate insights into optimization actions that drive pipeline and revenue. Outcome-Oriented Mindset : You focus on impact over activity and optimize toward clear business goals like efficiency, pipeline, and growth. Hands-on & Proactive : You take ownership, move fast, and learn through testing rather than waiting for perfect conditions. Collaborative & Low Ego : You value open discussion, shared learning, and improving results together. Language Skills : Business-fluent English (written and spoken). German is a plus. Nice to Have : Experience with
WordPress and Webflow or Framer , including
landing page optimization ; basic
design collaboration
using tools like
Figma or Canva ; support of
B2B webinars and onsite events ; experience working in a
startup or scale-up environment ; and familiarity with
AI tools
for marketing analysis or creative workflows. Benefits
Real Impact, No Busywork : You’re not managing tickets. You’re shaping a brand, pipeline, and growth with direct access to decision-makers. Remote-First & Low Overhead : Work fully remote with a lean setup, fast decisions, and minimal bureaucracy. Creative Freedom with Responsibility : You get room to test, iterate, and build. With that freedom comes ownership of results. A Product with Proof : adstrong demonstrably boosts revenue, visibility, and branding for agencies and online shops. Selling impact is easier than selling promises. Deep Market Relevance : We influence more than 20% of the global Google CSS ecosystem and work with thousands of online shops across Europe. If you enjoy
owning growth , working with
real data and real budgets , and building demand for a
proven B2B product
with meaningful market impact, we’d love to hear from you.
#J-18808-Ljbffr