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Account-Based Marketing Specialist

Aledade, Arlington, Virginia, United States, 22201

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Overview Employer Industry: Healthcare

Why consider this job opportunity

Opportunity for career advancement and growth within the organization

Work remotely from anywhere within the U.S. or from the employer's office in Bethesda, MD

Health, dental, and vision insurance paid up to 80% for employees, dependents, and domestic partners

Robust time-off plan including 21 days of PTO in your first year and 12 weeks paid parental leave

401(k) with up to 4% match and stock options

Supportive and inclusive work culture that celebrates diversity

What to Expect (Job Responsibilities)

Research and map out the buying committee in strategic accounts to build detailed persona profiles

Conduct discovery calls with stakeholders to cultivate leads and align solutions with value-based care offerings

Develop and execute personalized outreach strategies to generate qualified leads

Partner with Strategic Marketing to support targeted campaigns and align messaging with account needs

Maintain accurate records of prospecting and engagement activities on sales and marketing platforms

What is Required (Qualifications)

Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field

At least 6 years of experience in sales, business development, or related roles in the healthcare industry

Proven track record in leveraging account-based marketing tactics to generate leads within complex sales environments

Exceptional communication and negotiation skills for building long-term professional relationships

High level of organization and time management skills

How to Stand Out (Preferred Qualifications)

Strong understanding of healthcare market dynamics and trends, particularly in value-based care models

Experience with CRM systems like Salesforce and sales cadence software like Outreach

Proactive and adaptable approach thriving in dynamic market landscapes

#Healthcare #AccountBasedMarketing #RemoteWork #CareerGrowth #DiversityAndInclusion

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