Overview
Content Strategy Leadership: Develop and implement comprehensive content strategies for web, social, and digital campaigns. Ensure content aligns with brand voice, tone, and overall marketing objectives. Responsibilities
Cross-Functional Collaboration: Partner with product marketing, UX, design, and authoring teams to create cohesive experiences. Optimization & Performance: Monitor engagement metrics, analyze performance, and refine strategies based on data insights. Innovation: Explore emerging trends, including Generative AI tools, to enhance personalization and efficiency. Governance & Best Practices: Maintain editorial calendars, enforce content standards, and lead knowledge-sharing initiatives. Content Strategy Development: Ability to plan and execute content strategies aligned with business goals. SEO Knowledge: Understanding of keyword research, on-page optimization, and search trends. Content Management Systems (CMS): Proficiency in platforms like Adobe Experience Manager (AEM), WordPress, or similar. Analytics & Performance Tracking: Skills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness. Editorial & Writing Expertise: Strong writing, editing, and storytelling skills for multiple formats (web, social, email). Audience Research & Persona Development: Ability to tailor content for specific customer segments. Cross-Functional Collaboration: Working effectively with marketing, design, UX, and development teams. Project Management: Managing timelines, editorial calendars, and multiple priorities. Adaptability & Innovation: Staying current with trends, including AI-driven content tools and emerging digital platforms. Compensation
Salary Range: $110,000-$120,000 a year
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Content Strategy Leadership: Develop and implement comprehensive content strategies for web, social, and digital campaigns. Ensure content aligns with brand voice, tone, and overall marketing objectives. Responsibilities
Cross-Functional Collaboration: Partner with product marketing, UX, design, and authoring teams to create cohesive experiences. Optimization & Performance: Monitor engagement metrics, analyze performance, and refine strategies based on data insights. Innovation: Explore emerging trends, including Generative AI tools, to enhance personalization and efficiency. Governance & Best Practices: Maintain editorial calendars, enforce content standards, and lead knowledge-sharing initiatives. Content Strategy Development: Ability to plan and execute content strategies aligned with business goals. SEO Knowledge: Understanding of keyword research, on-page optimization, and search trends. Content Management Systems (CMS): Proficiency in platforms like Adobe Experience Manager (AEM), WordPress, or similar. Analytics & Performance Tracking: Skills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness. Editorial & Writing Expertise: Strong writing, editing, and storytelling skills for multiple formats (web, social, email). Audience Research & Persona Development: Ability to tailor content for specific customer segments. Cross-Functional Collaboration: Working effectively with marketing, design, UX, and development teams. Project Management: Managing timelines, editorial calendars, and multiple priorities. Adaptability & Innovation: Staying current with trends, including AI-driven content tools and emerging digital platforms. Compensation
Salary Range: $110,000-$120,000 a year
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