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Video Marketing Specialist

Frasco, Irvine, California, United States, 92713

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Position Overview The Video Marketing Specialist will be responsible for planning, producing, and distributing video content that supports

brand awareness ,

lead generation , and

client education . This mid-level role requires both creative execution and strategic thinking, with a strong understanding of B2B audiences and professional services marketing.

Location Fully-Remote

Job Type Full-Time, Non-Exempt

Key Responsibilities

Video Strategy & Planning: Develop video concepts aligned with marketing objectives, campaigns, and buyer journey stages

Collaborate with marketing, sales, and subject-matter experts to translate complex investigative services into clear visual narratives

Maintain a video content calendar aligned with broader marketing initiatives

Brand Presence & Employer Brand Support: Serve as an on-camera brand ambassador for select video and social content, representing the firm’s values, professionalism, and culture

Participate in occasional short-form social media content that supports employer branding and recruitment efforts (e.g., behind-the-scenes, culture highlights, day-in-the-life, careers-focused videos)

Collaborate with marketing and HR to create authentic video content that attracts talent while maintaining a professional, credible B2B brand presence

Support the firm’s visibility on platforms such as LinkedIn and other relevant channels through personality-driven, compliant content when appropriate

Ensure all video content aligns with brand guidelines, tone, and confidentiality standards

Content Production, & Compliance: Script, shoot, and edit high-quality video content, including:

Brand and explainer videos

Thought leadership and educational content

Client testimonials and case studies (as appropriate)

Social media and website videos

Manage lighting, audio, framing, and post-production to ensure professional standards

Create motion graphics, captions, and basic animations when needed

Work within legal, ethical, and regulatory constraints relevant to investigative services

Distribution, Optimization & Performance: Publish and optimize video content across channels (website, LinkedIn, YouTube, email campaigns, sales enablement)

Adapt long-form content into short-form clips for social media and campaigns

Apply SEO and platform best practices (titles, thumbnails, captions, CTAs)

Track and report on video performance metrics (engagement, completion rate, conversions)

Use insights to refine content strategy and improve future videos

Full-Time Benefits

Paid Time Off and Paid Holidays

Health, Dental, Vision, Employer Paid Life Insurance, Supplemental Health Benefits, Flexible Spending Accounts

401K with Company Match

About Us Frasco has been in business for 60 years as a family-owned full-service investigation company with hundreds of investigators and regional office nationwide. Our vibrant company culture, driven by core values of integrity, innovation, and excellence, fosters a supportive and collaborative environment where every individual is valued. We are committed to diversity and inclusion, encouraging applications from all backgrounds. Join us to make a meaningful impact and thrive in a positive, respectful workplace.

Requirements Required Qualifications

3–5 years of experience in video production or video marketing, preferably in B2B or professional services

Strong proficiency with video editing software (e.g., Adobe Premiere Pro, After Effects, Final Cut Pro)

Experience filming interviews and corporate content

Ability to translate complex or sensitive topics into clear, engaging video content

Strong storytelling, scripting, and visual communication skills

Experience managing multiple projects and deadlines

Preferred Qualifications

Familiarity with LinkedIn and YouTube marketing for B2B audiences

Motion graphics or animation experience

Understanding of content marketing and demand generation strategies

Comfort appearing on camera as a brand representative or social media personality

Experience creating or contributing to professional social media content for brand or recruitment purposes

Understanding of employer branding and talent attraction content in a B2B environment

Key Competencies

Detail-oriented with high professional standards

Comfortable working with senior stakeholders and subject-matter experts

Discreet, trustworthy, and respectful of confidential information

Self-directed with strong project management skills

Analytical mindset with creative execution

Confident, professional on-camera presence

Strong judgment in balancing authenticity with brand, legal, and confidentiality requirements

Start your career with a leader in the investigations industry that is financially stable, is experiencing growth, and whose history spans over 60 years!

Ready to make a difference? Apply now!

All replies are confidential

Equal Opportunity Employer

PM18

Salary Description $24-$29

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