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Video Marketing Specialist

Frasco Inc, Irvine, California, United States, 92713

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Location:

Fully-Remote Job Type:

Full-Time, Non-Exempt Position Overview

The Video Marketing Specialist will be responsible for planning, producing, and distributing video content that supports

brand awareness ,

lead generation , and

client education . This mid-level role requires both creative execution and strategic thinking, with a strong understanding of B2B audiences and professional services marketing. Key Responsibilities

Video Strategy & Planning Develop video concepts aligned with marketing objectives, campaigns, and buyer journey stages Collaborate with marketing, sales, and subject-matter experts to translate complex investigative services into clear visual narratives Maintain a video content calendar aligned with broader marketing initiatives Brand Presence & Employer Brand Support Serve as an on-camera brand ambassador for select video and social content, representing the firm’s values, professionalism, and culture Participate in occasional short-form social media content that supports employer branding and recruitment efforts (e.g., behind-the-scenes, culture highlights, day-in-the-life, careers-focused videos) Collaborate with marketing and HR to create authentic video content that attracts talent while maintaining a professional, credible B2B brand presence Support the firm’s visibility on platforms such as LinkedIn and other relevant channels through personality-driven, compliant content when appropriate Ensure all video content aligns with brand guidelines, tone, and confidentiality standards Content Production, & Compliance Script, shoot, and edit high-quality video content, including: Brand and explainer videos Thought leadership and educational content Client testimonials and case studies (as appropriate) Social media and website videos Manage lighting, audio, framing, and post-production to ensure professional standards Create motion graphics, captions, and basic animations when needed Work within legal, ethical, and regulatory constraints relevant to investigative services Distribution, Optimization & Performance Publish and optimize video content across channels (website, LinkedIn, YouTube, email campaigns, sales enablement) Adapt long-form content into short-form clips for social media and campaigns Apply SEO and platform best practices (titles, thumbnails, captions, CTAs) Track and report on video performance metrics (engagement, completion rate, conversions) Use insights to refine content strategy and improve future videos Full-Time Benefits

Paid Time Off and Paid Holidays Health, Dental, Vision, Employer Paid Life Insurance, Supplemental Health Benefits, Flexible Spending Accounts 401K with Company Match About Us

Frasco has been in business for 60 years as a family-owned full-service investigation company with hundreds of investigators and regional office nationwide. Our vibrant company culture, driven by core values of integrity, innovation, and excellence, fosters a supportive and collaborative environment where every individual is valued. We are committed to diversity and inclusion, encouraging applications from all backgrounds. Join us to make a meaningful impact and thrive in a positive, respectful workplace. Requirements

Required Qualifications 3–5 years of experience in video production or video marketing, preferably in B2B or professional services Strong proficiency with video editing software (e.g., Adobe Premiere Pro, After Effects, Final Cut Pro) Experience filming interviews and corporate content Ability to translate complex or sensitive topics into clear, engaging video content Strong storytelling, scripting, and visual communication skills Experience managing multiple projects and deadlines Preferred Qualifications Familiarity with LinkedIn and YouTube marketing for B2B audiences Motion graphics or experience Understanding of content marketing and demand generation strategies Comfort appearing on camera as a brand representative or social media personality Experience creating or contributing to professional social media content for brand or recruitment purposes Understanding of employer branding and talent attraction content in a B2B environment Key Competencies Detail-oriented with high professional standards Comfortable working with senior stakeholders and subject-matter experts Discreet, trustworthy, and respectful of confidential information Self-directed with strong project management skills Analytical mindset with creative execution Confident, professional on-camera presence Strong judgment in balancing authenticity with brand, legal, and confidentiality requirements Start your career with a leader in the investigations industry that is financially stable,is experiencing growth, and whose history spans over 60 years! Ready to make a difference? Apply now! All replies are confidentialEqual Opportunity Employer PM18

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