LeadingResponse, we help clients in financial services, healthcare, legal, and senior living connect with high-intent consumers through data-driven, omnichannel marketing. Our consumer-facing campaigns reach millions each month through direct mail, live events, digital ads, and more.
What You’ll Do
Develop reporting requirements and documentation to support ongoing business intelligence needs.
Pull, clean, blend, and automate data from multiple sources (media platforms, CRM systems, call tracking, GA4, etc.) into Tableau.
Build and maintain dashboards that clearly communicate performance trends, KPIs, and business impacts.
Ensure data quality, consistency, and reliability across reports and datasets.
Collaborate with IT or external vendors regarding data management to resolve data integrity or system integration issues.
Analyze daily, weekly, and monthly media performance to identify efficiency opportunities and trends.
Communicate insights to media specialists responsible for the day-to-day management of digital marketing campaigns.
Support test and learn strategy development, experiment setup, measurement plans, and performance readouts.
Translate complex data into simple, compelling stories for non-technical audiences.
Configure and maintain GA4 properties, conversions, audiences, event tagging, and reporting views.
Evaluate attribution methodologies and understand how performance indicators vary across channels.
Work with marketing and product teams to ensure accurate tracking alignment from click to lead to conversion.
Collaborate across departments (Consumer Marketing, Sales, Client Services, Creative, IT) to help ensure organizational alignment and effectiveness of marketing activities.
May provide leadership or mentoring to analysts (role can grow into people management).
Present insights to internal teams and occasionally external clients.
What We’re Looking For
Bachelor’s degree in Marketing, Business, Analytics, Finance, Statistics, or related field.
3–5+ years of experience in marketing analytics or media performance analysis.
Hands-on experience building dashboards in Tableau (or equivalent BI tool).
Strong understanding of paid digital channels (e.g., Google Ads, Meta, LinkedIn).
Experience working with GA4 (property setup, event structure, reporting views).
Advanced proficiency in Excel; SQL experience for querying datasets.
Ability to translate performance trends into actionable strategies for media teams.
Clear communicator with strong presentation skills.
Experience with lead generation funnels and CRM data (Salesforce, HubSpot, etc.).
Familiarity with Snowflake, BigQuery, or other cloud data warehouses.
Experience in high-volume digital performance environments focused on ROI and CAC efficiency.
Benefits You’ll Receive
Be part of a dynamic, growth-focused company transforming consumer acquisition through innovation
Gain valuable experience managing paid and organic programs
Collaborate with a high-performing, cross-functional marketing team
Enjoy a flexible work schedule and opportunities for professional growth
Creative, fast-paced work environment
Competitive base salary
Two weeks paid vacation during the first full year
Fitness reimbursement
Referral bonus program
Health/Dental/Vision/HSA/FSA coverage available 1st of the month following your hire date
401(k) with company match
Paid holidays
For Additional Information About LeadingResponse, Please Visit www.leadingresponse.com.
Equal Opportunity Employer, Drug free employer and workplace.
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What You’ll Do
Develop reporting requirements and documentation to support ongoing business intelligence needs.
Pull, clean, blend, and automate data from multiple sources (media platforms, CRM systems, call tracking, GA4, etc.) into Tableau.
Build and maintain dashboards that clearly communicate performance trends, KPIs, and business impacts.
Ensure data quality, consistency, and reliability across reports and datasets.
Collaborate with IT or external vendors regarding data management to resolve data integrity or system integration issues.
Analyze daily, weekly, and monthly media performance to identify efficiency opportunities and trends.
Communicate insights to media specialists responsible for the day-to-day management of digital marketing campaigns.
Support test and learn strategy development, experiment setup, measurement plans, and performance readouts.
Translate complex data into simple, compelling stories for non-technical audiences.
Configure and maintain GA4 properties, conversions, audiences, event tagging, and reporting views.
Evaluate attribution methodologies and understand how performance indicators vary across channels.
Work with marketing and product teams to ensure accurate tracking alignment from click to lead to conversion.
Collaborate across departments (Consumer Marketing, Sales, Client Services, Creative, IT) to help ensure organizational alignment and effectiveness of marketing activities.
May provide leadership or mentoring to analysts (role can grow into people management).
Present insights to internal teams and occasionally external clients.
What We’re Looking For
Bachelor’s degree in Marketing, Business, Analytics, Finance, Statistics, or related field.
3–5+ years of experience in marketing analytics or media performance analysis.
Hands-on experience building dashboards in Tableau (or equivalent BI tool).
Strong understanding of paid digital channels (e.g., Google Ads, Meta, LinkedIn).
Experience working with GA4 (property setup, event structure, reporting views).
Advanced proficiency in Excel; SQL experience for querying datasets.
Ability to translate performance trends into actionable strategies for media teams.
Clear communicator with strong presentation skills.
Experience with lead generation funnels and CRM data (Salesforce, HubSpot, etc.).
Familiarity with Snowflake, BigQuery, or other cloud data warehouses.
Experience in high-volume digital performance environments focused on ROI and CAC efficiency.
Benefits You’ll Receive
Be part of a dynamic, growth-focused company transforming consumer acquisition through innovation
Gain valuable experience managing paid and organic programs
Collaborate with a high-performing, cross-functional marketing team
Enjoy a flexible work schedule and opportunities for professional growth
Creative, fast-paced work environment
Competitive base salary
Two weeks paid vacation during the first full year
Fitness reimbursement
Referral bonus program
Health/Dental/Vision/HSA/FSA coverage available 1st of the month following your hire date
401(k) with company match
Paid holidays
For Additional Information About LeadingResponse, Please Visit www.leadingresponse.com.
Equal Opportunity Employer, Drug free employer and workplace.
#J-18808-Ljbffr