Job Description
Technical Marketing Manager
Company: Brandwoven
Location: Portland, OR
Remote
Salary: $95K - $125K/yr
Job Type: Full-time
Benefits: Medical, Dental, Vision, Life, Retirement, PTO
We are looking for a broad digital marketing expert to join our team to lead out our growth marketing efforts for Brandwoven. This is a role for an expert generalist, we need you to be excellent in the these area, all equally important:
SEO — Lead SEO efforts to increase domain authority over time by optimizing content, doing technical improvements (yourself or with our development team) and leading linkbuilding efforts. AI SEO is also an important new area.
HubSpot — Help us leverage all the capabilities of HubSpot Marketing Hub, build out email templates, multi-faceted campaigns and automated workflows to nurture our audiences.
Paid Media Management — create, manage and optimize ad campaigns on Google, LinkedIn, and Microsoft. Optimize to their goals with good ad placements and work with our team on making compelling ads, landing pages, etc.
Reporting — Make regular reports to company leadership about the performance of our marketing & sales efforts.
Website — Collaborate with our development partners on WordPress website improvements, ongoing maintenance, etc.
Responsibilities
Understand our business & growth goals, then develop digital marketing tactics to support those objectives
Collaborate and communicate insights, strategies, and results to leadership through the lens of their business objectives and priorities
Review and analyze ongoing performance, making recommendations and tweaks to improve our sales & marketing operations over time
Prepare detailed strategy and insight-driven performance reports. Ensure analytics & trackers are all working correctly.
Develop and execute SEO & link-building strategies
Collaborate with developers around technical SEO & Website maintenance
Day-to-day manage our HubSpot account. It’s already configured, but assist with modifications, new feature utilization, research, reporting and other tasks to ensure accuracy & use.
Manage and optimize our limited paid media campaigns (Google & LinkedIn)
Collaborate with Project Managers and Account Strategists to define work and breakdown business goals into specific tasks (tickets in Jira) as well as write official project documentation in Confluence.
Qualifications & Platform Requirements
8+ years of experience in digital marketing
Good at strategy & excellent at execution
Excellent written and verbal communication skills
Must be certified in Google Ads and HubSpot (expired creds are okay, we can update). Ideally also certified in LinkedIn, Microsoft and Google Analytics.
In-depth knowledge of all the major platforms you'll need to use daily.
Experience building reports with insightful, action-oriented recommendations
Experience making strategic, agile decisions based on data trends
Agency experience is preferred
Able & excited use basic AI tools to improve your efficiency
#J-18808-Ljbffr
Company: Brandwoven
Location: Portland, OR
Remote
Salary: $95K - $125K/yr
Job Type: Full-time
Benefits: Medical, Dental, Vision, Life, Retirement, PTO
We are looking for a broad digital marketing expert to join our team to lead out our growth marketing efforts for Brandwoven. This is a role for an expert generalist, we need you to be excellent in the these area, all equally important:
SEO — Lead SEO efforts to increase domain authority over time by optimizing content, doing technical improvements (yourself or with our development team) and leading linkbuilding efforts. AI SEO is also an important new area.
HubSpot — Help us leverage all the capabilities of HubSpot Marketing Hub, build out email templates, multi-faceted campaigns and automated workflows to nurture our audiences.
Paid Media Management — create, manage and optimize ad campaigns on Google, LinkedIn, and Microsoft. Optimize to their goals with good ad placements and work with our team on making compelling ads, landing pages, etc.
Reporting — Make regular reports to company leadership about the performance of our marketing & sales efforts.
Website — Collaborate with our development partners on WordPress website improvements, ongoing maintenance, etc.
Responsibilities
Understand our business & growth goals, then develop digital marketing tactics to support those objectives
Collaborate and communicate insights, strategies, and results to leadership through the lens of their business objectives and priorities
Review and analyze ongoing performance, making recommendations and tweaks to improve our sales & marketing operations over time
Prepare detailed strategy and insight-driven performance reports. Ensure analytics & trackers are all working correctly.
Develop and execute SEO & link-building strategies
Collaborate with developers around technical SEO & Website maintenance
Day-to-day manage our HubSpot account. It’s already configured, but assist with modifications, new feature utilization, research, reporting and other tasks to ensure accuracy & use.
Manage and optimize our limited paid media campaigns (Google & LinkedIn)
Collaborate with Project Managers and Account Strategists to define work and breakdown business goals into specific tasks (tickets in Jira) as well as write official project documentation in Confluence.
Qualifications & Platform Requirements
8+ years of experience in digital marketing
Good at strategy & excellent at execution
Excellent written and verbal communication skills
Must be certified in Google Ads and HubSpot (expired creds are okay, we can update). Ideally also certified in LinkedIn, Microsoft and Google Analytics.
In-depth knowledge of all the major platforms you'll need to use daily.
Experience building reports with insightful, action-oriented recommendations
Experience making strategic, agile decisions based on data trends
Agency experience is preferred
Able & excited use basic AI tools to improve your efficiency
#J-18808-Ljbffr