We;re looking for a Social Media Strategist who lives at the intersection of culture, creativity, and performance. This role is responsible for developing and guiding social strategies that drive engagement, growth, and measurable impact across platforms. You;ll collaborate closely with our Creative, Paid Media, Brand Management, and Social teams to ensure every post, campaign, and conversation serves a clear strategic purpose.
You should be equally comfortable analyzing performance data, spotting cultural trends, and shaping ideas that creators, communities, and clients get excited about. We are looking for someone who is
Essential Duties and Responsibilities
Develop comprehensive social media strategies aligned with client goals, brand voice, and audience insights Lead platform-specific planning across channels like Instagram, TikTok, LinkedIn, X, Meta, and emerging platforms Translate brand and campaign objectives into clear content pillars, messaging frameworks, and channel strategies Partner with creative teams to inform concepts, briefs, and executions with strong social thinking Identify trends, cultural moments, and platform updates—and turn them into actionable opportunities Guide community management and engagement strategy, including tone, response frameworks, and escalation plans Analyze performance metrics and reporting to extract insights and optimize future strategies Support new business pitches with social POVs, audits, and strategic recommendations Present strategies and insights confidently to internal teams and clients Qualifications
Adherence to our culture and core values: Server Joyfully, Create Fun, Build Connections, Deliver Excellence, Own Growth Bachelor's degree in relevant field or equivalent work experience is preferred 3-5+ years of experience in social media strategy, preferably within an agency environment Deep understanding of major social platforms, algorithms, formats, and best practices Strong strategic thinking with the ability to connect social activity to broader business outcomes Demonstrate a strong ability to communicate effectively with both internal and external partners Must be able to operate effectively in a fast paced, dynamic, ever evolving space where technologies and methodologies of measurement change often and rapidly Capability to work proactively under pressure, understand customer needs and build relationships At Infinite, we believe in developing great people, which develops great work. Culture is at the heart of everything we do here and is lived out in the day-to-day, as well as through the many celebrations, events, and social outings throughout the year. We offer a great benefit package that includes medical, dental, vision, life, disability, and several ad hoc employee services. We are committed to the principles of diversity, inclusion, and equal opportunity. For more information about our company, please visit www.theinfiniteagency.com
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Develop comprehensive social media strategies aligned with client goals, brand voice, and audience insights Lead platform-specific planning across channels like Instagram, TikTok, LinkedIn, X, Meta, and emerging platforms Translate brand and campaign objectives into clear content pillars, messaging frameworks, and channel strategies Partner with creative teams to inform concepts, briefs, and executions with strong social thinking Identify trends, cultural moments, and platform updates—and turn them into actionable opportunities Guide community management and engagement strategy, including tone, response frameworks, and escalation plans Analyze performance metrics and reporting to extract insights and optimize future strategies Support new business pitches with social POVs, audits, and strategic recommendations Present strategies and insights confidently to internal teams and clients Qualifications
Adherence to our culture and core values: Server Joyfully, Create Fun, Build Connections, Deliver Excellence, Own Growth Bachelor's degree in relevant field or equivalent work experience is preferred 3-5+ years of experience in social media strategy, preferably within an agency environment Deep understanding of major social platforms, algorithms, formats, and best practices Strong strategic thinking with the ability to connect social activity to broader business outcomes Demonstrate a strong ability to communicate effectively with both internal and external partners Must be able to operate effectively in a fast paced, dynamic, ever evolving space where technologies and methodologies of measurement change often and rapidly Capability to work proactively under pressure, understand customer needs and build relationships At Infinite, we believe in developing great people, which develops great work. Culture is at the heart of everything we do here and is lived out in the day-to-day, as well as through the many celebrations, events, and social outings throughout the year. We offer a great benefit package that includes medical, dental, vision, life, disability, and several ad hoc employee services. We are committed to the principles of diversity, inclusion, and equal opportunity. For more information about our company, please visit www.theinfiniteagency.com
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