Black Bear is a leading independent film studio, committed to producing, financing, and distributing the highest quality movies for a global audience. We champion bold creators, compelling stories, and innovative ways to connect our titles with audiences worldwide. We believe in the power of culture, community, and conversation — and social media is core to how we show up. Black Bear is behind such film as TRAIN DREAMS, SHELTER, SING SING, NYAD, IMMACULATE, THE IMITATION GAME, DUMB MONEY, CHRISTY, A WORKING MAN, and many more.
Position Overview The Social Media Marketing Manager will oversee the day-to-day management, strategic development, and execution of Black Bear’s corporate social channels. This role blends creativity, strategy, cultural fluency, and hands-on publishing and community management to elevate Black Bear’s digital presence. You will develop content that spotlights our brand identity, celebrates our films, and nurtures a passionate community of creators, fans, and industry partners.
This role requires a deep understanding of the entertainment landscape, creator culture, platform best practices, and the evolving social media ecosystem.
Key Responsibilities
Develop and implement Black Bear’s social media content strategy across Instagram, TikTok, X/Twitter, Facebook, Threads, Bluesky, LinkedIn, and emerging platforms.
Translate brand priorities into social-first creative concepts.
Create and manage editorial calendars aligned with marketing, PR, corporate communications, and content release timelines.
Identify real-time moments, cultural trends, and platform opportunities that align with the Black Bear voice.
Content Creation & Publishing
Own daily publishing across all social platforms — writing copy, sourcing assets, posting content, and ensuring brand consistency.
Collaborate with marketing teams to produce thumb-stopping social creative (static, short-form video, motion graphics, memes, etc.).
Manage social content for film and streaming announcements, trailers, partnerships, creators, and awards campaigns.
Ensure content is optimized per platform best practices and analytics insights.
Community Management & Engagement
Foster a strong, positive community aligned with Black Bear’s brand values.
Monitor conversations, respond to comments/messages, and elevate relevant insights and opportunities.
Partner with creators, talent, and influencers when amplifying releases or campaigns.
Analytics & Reporting
Track, analyze, and report platform performance.
Monitor competitor and industry trends to inform strategy.
Own KPIs across engagement, reach, growth, and content performance.
Cross-Functional Collaboration
Partner closely with film marketing, publicity, creative, and corporate teams to ensure alignment across all initiatives.
Support film marketing campaigns by adapting assets for social-first needs
Collaborate with external agencies as needed.
Qualifications
3–5+ years of social media management experience, ideally in film, entertainment, media, or a culturally driven brand.
Deep expertise with TikTok, Instagram, X/Twitter, LinkedIn, Facebook, and other emerging platforms.
Strong copywriting, editing, creativity, and storytelling skills with a sharp brand voice.
Proven ability to conceptualize and create short-form video content.
Experience managing editorial calendars and juggling multiple projects in a fast-paced environment.
Knowledge of influencer culture, internet trends, and the digital entertainment space.
Proficiency with social analytics tools and design/video skills (Photoshop, Canva, CapCut, Adobe Suite, etc.).
Strong organizational skills and high attention to detail.
Passion for storytelling, culture, and the evolving world of film and media.
The salary range for this role is $75,000 to $100,000
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Position Overview The Social Media Marketing Manager will oversee the day-to-day management, strategic development, and execution of Black Bear’s corporate social channels. This role blends creativity, strategy, cultural fluency, and hands-on publishing and community management to elevate Black Bear’s digital presence. You will develop content that spotlights our brand identity, celebrates our films, and nurtures a passionate community of creators, fans, and industry partners.
This role requires a deep understanding of the entertainment landscape, creator culture, platform best practices, and the evolving social media ecosystem.
Key Responsibilities
Develop and implement Black Bear’s social media content strategy across Instagram, TikTok, X/Twitter, Facebook, Threads, Bluesky, LinkedIn, and emerging platforms.
Translate brand priorities into social-first creative concepts.
Create and manage editorial calendars aligned with marketing, PR, corporate communications, and content release timelines.
Identify real-time moments, cultural trends, and platform opportunities that align with the Black Bear voice.
Content Creation & Publishing
Own daily publishing across all social platforms — writing copy, sourcing assets, posting content, and ensuring brand consistency.
Collaborate with marketing teams to produce thumb-stopping social creative (static, short-form video, motion graphics, memes, etc.).
Manage social content for film and streaming announcements, trailers, partnerships, creators, and awards campaigns.
Ensure content is optimized per platform best practices and analytics insights.
Community Management & Engagement
Foster a strong, positive community aligned with Black Bear’s brand values.
Monitor conversations, respond to comments/messages, and elevate relevant insights and opportunities.
Partner with creators, talent, and influencers when amplifying releases or campaigns.
Analytics & Reporting
Track, analyze, and report platform performance.
Monitor competitor and industry trends to inform strategy.
Own KPIs across engagement, reach, growth, and content performance.
Cross-Functional Collaboration
Partner closely with film marketing, publicity, creative, and corporate teams to ensure alignment across all initiatives.
Support film marketing campaigns by adapting assets for social-first needs
Collaborate with external agencies as needed.
Qualifications
3–5+ years of social media management experience, ideally in film, entertainment, media, or a culturally driven brand.
Deep expertise with TikTok, Instagram, X/Twitter, LinkedIn, Facebook, and other emerging platforms.
Strong copywriting, editing, creativity, and storytelling skills with a sharp brand voice.
Proven ability to conceptualize and create short-form video content.
Experience managing editorial calendars and juggling multiple projects in a fast-paced environment.
Knowledge of influencer culture, internet trends, and the digital entertainment space.
Proficiency with social analytics tools and design/video skills (Photoshop, Canva, CapCut, Adobe Suite, etc.).
Strong organizational skills and high attention to detail.
Passion for storytelling, culture, and the evolving world of film and media.
The salary range for this role is $75,000 to $100,000
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