Marketing and Business Development Manager – Park Place Mall
Pacific Retail Capital Partners, Tucson, Arizona, United States, 85718
Marketing and Business Development Manager – Park Place Mall
Pacific Retail Capital Partners (PRCP) is a fully integrated, entrepreneurial retail real‑estate firm. Our team delivers top‑tier service and a results‑driven approach to evolving retail. We operate nationally, particularly in large regional malls. This role is based in Tucson, AZ, at Park Place Mall. Guided by our five Core Values, PRCP is a people‑first, community‑focused organization committed to creating a unique vision for each property and exceeding expectations for investors, retailers, consumers, and employees.
Benefits
$75,000 to $85,000 annually, depending on experience, plus bonus potential
Comprehensive health coverage: Medical, dental, and vision insurance provided
Robust retirement planning: 401(k) plan available with employer matching
Financial security: Life and disability insurance for added protection
Flexible financial options: Health savings and flexible spending accounts offered
Well‑being and work‑life balance: Paid time off and holidays
Qualifications
Bachelor’s degree in Marketing or a related field and/or 3–5 years of professional experience in retail, marketing, or shopping center environments
Solid knowledge of marketing fundamentals, research, reporting, and business development support
Proficient with PC‑based tools, including Excel, Word, PowerPoint, Adobe Illustrator and/or Photoshop, with the ability to quickly adapt to new systems
Highly organized with effective time management, prioritization, delegation, and multitasking capabilities, supported by careful attention to detail
Flexible availability to work varied schedules, including evenings and weekends, with polished written, verbal, interpersonal, and social media communication skills
Responsibilities Provide Superior Client Service
Collaborate with the property team to develop and execute comprehensive, research‑based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue
Ensure the properties’ annual marketing plan is directed at achieving the owner’s objectives; focused on leasing, sales, and revenue; utilizing the resources and tools available
Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year‑end projections
Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets, is current, complete, and accurate
Responsible for procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors
Review monthly sales reports to have a thorough knowledge of retailer sales, track key retailers, and category trends
Leadership, Motivation, and Development Manage MC (if applicable). To define, track, and achieve measurable goals established during budget strategy and strategic planning sessions
Provide constructive feedback, regular coaching, and career development input throughout the year to help MC (if applicable). Achieve performance objectives and develop their professional skills and capabilities
Marketing Strategy Implementation – Have a thorough knowledge of the area market, including all competitive properties, area, and customer demographics, and available media
Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplace
Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand
Develop a strategic public relations and media plan
Coordinate ongoing research (online, Scarborough, Alteryx, Placer AI) to support marketing and leasing efforts
Advertising and Sales Promotions
Strategically plans and executes center advertising and sales promotions
Oversees media buys with MC (if applicable) with various media outlets to determine placement and content
Oversees reports/analytics for reviews of sales promotion programs
Oversees MC (if applicable) who will write copy, proof materials, and distribute as necessary
Works with MC (if applicable) to recruit merchants to participate in planned center programs
Works with MC (if applicable) and oversees advertising and sales promotions of competitive centers, apprises management, and keeps files up to date
Performs market studies to understand retail sales performance by category, as well as sales performance of competitive centers
Tenant and Community Relations
Develops and cultivates relationships with store managers to maximize foot traffic, sales, and exposure
Develops and implements opportunities for Tenant cross‑promotions to improve sales
Develops and maintains relationships with community groups
Communications
In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promotes the best interests of the company
Uses the center’s campaign and branding guidelines and oversees all aspects of in‑mall signage, including but not limited to center directories, duratrans, barricades, static sticker in‑center sign programs, LED board content, exterior static billboards with the assistance of MC (if applicable)
Prepares Business Development section of AMR for ownership
Oversees Marketing AMR.
Oversees MC (if applicable) in all aspects of outreach to community partners in support of programs in place, including but not limited to hotel, office, school, and nonprofit programs
Special Events – Plans and works with MC (if applicable) to implement all center events; Serves as primary contact for all event operations; Coordinates events’ operations with MC (if applicable), participating departments & vendors; Monitors event expenses; Reviews event logistics and performance; Researches and recommends appropriate events for center participation and sponsorship; Conducts a timely post‑event and/or post‑promotion meeting review of the event/promotion to determine viability and changes/adjustments for the following year
Digital: Website / Social Media / E‑Newsletters / Digital Assets/ SMS/ Text‑To‑Concierge
Leads the strategic vision of the center’s website and designs the same for optimization and a friendly user interface – both customer and tenant
Monitors all digital (website, social, e‑newsletter, SMS, text‑to‑concierge) analytics regularly strategically increasing results and impact to the Center
Collaboratively works with MC (if applicable) to program and implement all social media content that effectively promotes the center and its brand, retailers, events, with a consistent voice and professional presentation consistent with a first‑class shopping center
Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers
Visual Merchandising Coordination
Manages the schedule installation and de‑installation of signs and merchandise in vacant storefronts as needed
Oversees orders of visual display items, within budget guidelines
Coordinate preparation, installation, and takedown of center seasonal décor with Engineering and Maintenance, create a calendar of tasks, and monitor budgeted expenses
Recommends and researches additions to and changes in seasonal décor
Oversees, manages, and schedules installation and takedown of seasonal décor as needed
Business Development
Responsible for Business Development revenue
Source local, regional, and national clients for advertising and sponsorship opportunities
Develop Business Development collateral
Provide custom decks and renderings to potential clients
Update research materials with the latest demographic information
Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with MC (if applicable) and the center team
Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programs
Additional duties as requested
Ready to take your career to the next level? Join us in making Park Place Mall the go‑to shopping, dining, and entertainment destination! We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Please submit your resume and cover letter to
msatoafaiga@pacificretail.com , and include the cover letter and reference
"Marketing and Business Development Manager – Park Place Mall"
in the subject line.
#J-18808-Ljbffr
Benefits
$75,000 to $85,000 annually, depending on experience, plus bonus potential
Comprehensive health coverage: Medical, dental, and vision insurance provided
Robust retirement planning: 401(k) plan available with employer matching
Financial security: Life and disability insurance for added protection
Flexible financial options: Health savings and flexible spending accounts offered
Well‑being and work‑life balance: Paid time off and holidays
Qualifications
Bachelor’s degree in Marketing or a related field and/or 3–5 years of professional experience in retail, marketing, or shopping center environments
Solid knowledge of marketing fundamentals, research, reporting, and business development support
Proficient with PC‑based tools, including Excel, Word, PowerPoint, Adobe Illustrator and/or Photoshop, with the ability to quickly adapt to new systems
Highly organized with effective time management, prioritization, delegation, and multitasking capabilities, supported by careful attention to detail
Flexible availability to work varied schedules, including evenings and weekends, with polished written, verbal, interpersonal, and social media communication skills
Responsibilities Provide Superior Client Service
Collaborate with the property team to develop and execute comprehensive, research‑based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue
Ensure the properties’ annual marketing plan is directed at achieving the owner’s objectives; focused on leasing, sales, and revenue; utilizing the resources and tools available
Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year‑end projections
Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets, is current, complete, and accurate
Responsible for procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors
Review monthly sales reports to have a thorough knowledge of retailer sales, track key retailers, and category trends
Leadership, Motivation, and Development Manage MC (if applicable). To define, track, and achieve measurable goals established during budget strategy and strategic planning sessions
Provide constructive feedback, regular coaching, and career development input throughout the year to help MC (if applicable). Achieve performance objectives and develop their professional skills and capabilities
Marketing Strategy Implementation – Have a thorough knowledge of the area market, including all competitive properties, area, and customer demographics, and available media
Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplace
Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand
Develop a strategic public relations and media plan
Coordinate ongoing research (online, Scarborough, Alteryx, Placer AI) to support marketing and leasing efforts
Advertising and Sales Promotions
Strategically plans and executes center advertising and sales promotions
Oversees media buys with MC (if applicable) with various media outlets to determine placement and content
Oversees reports/analytics for reviews of sales promotion programs
Oversees MC (if applicable) who will write copy, proof materials, and distribute as necessary
Works with MC (if applicable) to recruit merchants to participate in planned center programs
Works with MC (if applicable) and oversees advertising and sales promotions of competitive centers, apprises management, and keeps files up to date
Performs market studies to understand retail sales performance by category, as well as sales performance of competitive centers
Tenant and Community Relations
Develops and cultivates relationships with store managers to maximize foot traffic, sales, and exposure
Develops and implements opportunities for Tenant cross‑promotions to improve sales
Develops and maintains relationships with community groups
Communications
In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promotes the best interests of the company
Uses the center’s campaign and branding guidelines and oversees all aspects of in‑mall signage, including but not limited to center directories, duratrans, barricades, static sticker in‑center sign programs, LED board content, exterior static billboards with the assistance of MC (if applicable)
Prepares Business Development section of AMR for ownership
Oversees Marketing AMR.
Oversees MC (if applicable) in all aspects of outreach to community partners in support of programs in place, including but not limited to hotel, office, school, and nonprofit programs
Special Events – Plans and works with MC (if applicable) to implement all center events; Serves as primary contact for all event operations; Coordinates events’ operations with MC (if applicable), participating departments & vendors; Monitors event expenses; Reviews event logistics and performance; Researches and recommends appropriate events for center participation and sponsorship; Conducts a timely post‑event and/or post‑promotion meeting review of the event/promotion to determine viability and changes/adjustments for the following year
Digital: Website / Social Media / E‑Newsletters / Digital Assets/ SMS/ Text‑To‑Concierge
Leads the strategic vision of the center’s website and designs the same for optimization and a friendly user interface – both customer and tenant
Monitors all digital (website, social, e‑newsletter, SMS, text‑to‑concierge) analytics regularly strategically increasing results and impact to the Center
Collaboratively works with MC (if applicable) to program and implement all social media content that effectively promotes the center and its brand, retailers, events, with a consistent voice and professional presentation consistent with a first‑class shopping center
Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers
Visual Merchandising Coordination
Manages the schedule installation and de‑installation of signs and merchandise in vacant storefronts as needed
Oversees orders of visual display items, within budget guidelines
Coordinate preparation, installation, and takedown of center seasonal décor with Engineering and Maintenance, create a calendar of tasks, and monitor budgeted expenses
Recommends and researches additions to and changes in seasonal décor
Oversees, manages, and schedules installation and takedown of seasonal décor as needed
Business Development
Responsible for Business Development revenue
Source local, regional, and national clients for advertising and sponsorship opportunities
Develop Business Development collateral
Provide custom decks and renderings to potential clients
Update research materials with the latest demographic information
Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with MC (if applicable) and the center team
Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programs
Additional duties as requested
Ready to take your career to the next level? Join us in making Park Place Mall the go‑to shopping, dining, and entertainment destination! We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Please submit your resume and cover letter to
msatoafaiga@pacificretail.com , and include the cover letter and reference
"Marketing and Business Development Manager – Park Place Mall"
in the subject line.
#J-18808-Ljbffr