Overview
About The Role As Senior Manager of Customer Marketing , you’ll play a critical role in shaping and executing our customer marketing strategy—driving adoption, retention, expansion, and advocacy across our growing customer base. This role is ideal for a customer marketer who thrives in execution, enjoys building programs from the ground up, and wants to make a measurable impact on revenue and customer outcomes.
What You’ll Do
- Execute and scale customer marketing programs across the customer lifecycle, including onboarding, adoption, retention, expansion, and advocacy
- Partner closely with Customer Success and Sales to support renewals, upsell, and cross-sell motions
- Build and manage customer advocacy initiatives, including case studies, testimonials, references, reviews, webinars, and events
- Own customer communications, including lifecycle emails, in-app messaging, and targeted campaigns by segment
- Work with Product and Product Marketing to translate customer insights into clear messaging, enablement, and feedback loops
- Develop compelling customer stories for use across the website, sales collateral, events, and campaigns
- Track and report on key customer marketing metrics such as adoption, engagement, NPS, retention, and expansion influence
- Identify opportunities to improve the customer experience through better messaging, segmentation, and timing
- Help define processes, tools, and best practices as the customer marketing function continues to scale
Requirements
- 6–9 years of experience in B2B SaaS marketing, with direct experience in customer marketing, lifecycle marketing, or retention-focused roles
- Proven ability to build and run customer programs in a fast-paced, high-growth environment
- Strong understanding of B2B SaaS customer journeys and post-sale revenue dynamics
- Experience collaborating cross-functionally with Customer Success, Sales, Product, and Marketing
- Hands-on experience with marketing automation, CRM, and customer engagement tools
- Strong project management skills and ability to manage multiple initiatives simultaneously
- Data-driven mindset with experience measuring program impact and iterating based on results
- Excellent written and verbal communication skills
- Experience in legal tech, vertical SaaS, or selling to legal teams is a plus, but not required