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Senior Product Designer, Experiences

American Society of Interior Designers, New York, New York, us, 10261

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Location:

Soho, NYC (Onsite) Department:

Product

About Flowcode Flowcode is the leading offline-to-online conversion platform, powering personalized consumer experiences through dynamic QR codes, AI-powered landing pages, and real-time analytics. We partner with the world’s most iconic brands across sports, media, retail, and enterprise to transform consumer engagement in the real world. Backed by top-tier investors, Flowcode is scaling rapidly as we define the category of offline identity.

Our mission is simple:

instantly

connect fans to brands IRL.

About the Role Flowcode is looking for a Senior Product Designer to lead design for our creation and page-building experiences. You’ll shape the future of our page builder and component ecosystem, establishing the patterns and design systems that make them scalable. You will work closely with the UX team and partner with Product and Engineering to deliver intuitive, high-quality, scalable user experiences that empower our enterprise customers.

This role is for a designer with exceptional visual craft, strong systems thinking, and experience shipping polished consumer product interfaces. You will own end-to-end design at the highest level, driving clarity, cohesion, and excellence across some of our most strategically important surfaces.

What You’ll Do Design Leadership

Own the vision, execution, and quality of design for Flowcode’s creation tools and page builder ecosystem

Drive end-to-end design across discovery, concepting, prototyping, user flows, and polished UI

Raise the design bar through refined visual UI, strong typography, spacing systems, and attention to detail

Advocate for usability improvements and polish that create meaningful customer value

Systems & Component Design

Evolve and extend the design system to support scalable creation and builder interfaces

Design reusable patterns, component variants, and modular systems that work across a large product surface area

Partner with engineering to ensure system-level alignment and technical feasibilityEnsure consistency across surfaces by documenting patterns, states, and specifications

UX & Interaction Design

Create intuitive, powerful workflows for marketers, creators, and enterprise users

Translate complex creation flows into clear, usable interfaces

Conduct iterative design explorations, experiments, and lightweight tests.

Cross-Functional Collaboration

Work closely with product, engineering, marketing, and customer-facing teams

Partner deeply with the Senior Product Manager, Experiences on product vision, roadmap, and prioritization

Communicate design rationale clearly and align stakeholders around decisions

Research & Insights

Use qualitative and quantitative inputs to guide design decisions

Analyze user behavior and feedback to identify friction points and opportunities for improvement

Participate in or lead lightweight usability testing when helpful

What You Bring

7+ years of product design or visual/UI design experience, with a strong track record shipping production features

Exceptional eye for detail and craftsmanship

Advanced expertise in Figma, including components, variants, auto-layout, and prototyping

Experience designing consumer-facing products with polished, modern UI

Prior experience with builder-style interfaces, CMS tools, campaign builders, or marketer-facing creation platforms

Strong communication skills and the ability to express design decisions clearly

Ability to thrive in fast-moving, iterative environments with high autonomy

Bonus Points For

Experience working on visual creation products, editors, or structured content models

Familiarity with AI-assisted design tools and a willingness to explore new workflows that improve speed and quality

Experience contributing to or owning a large-scale design system

Familiarity with experimentation tools and data-informed decision-making

Why Flowcode

Direct ownership over core surfaces used by millions of consumers and tens of thousands of customer campaigns

Partner across all areas of the org to help shape major product direction

A culture that values design excellence, craftsmanship, speed, and innovation

Opportunity to set design standards and raise the quality bar across the entire product

Flowcode is not for everyone.

We hire with a pinhole lens — only those with the rare combination of intellectual horsepower, execution velocity, and uncompromising drive will thrive here. If you are seeking to operate at the highest levels of performance and impact, we want to meet you.

The base compensation range for this position is $185 - 205K base plus benefits and equity.

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