Business Development Executive – Healthcare Sales (Home Health / Private Duty Nu
Vertus HealthCare, Boynton Beach, Florida, United States, 33435
We are seeking a motivated Business Development Executive with healthcare sales experience to develop referral relationships and drive census growth for our Home Health and Private Duty Nursing services. This role focuses on building partnerships with hospitals, physicians, skilled nursing facilities (SNFs), discharge planners, and case managers.
Key Responsibilities
Develop and maintain referral relationships with physicians, hospitals, SNFs, discharge planners, case managers, and community partners
Promote home health and private duty nursing services through in-services, presentations, and educational events
Identify and establish new referral sources while maintaining existing accounts
Coordinate on-site discharge planning as needed
Conduct territory market analysis and develop quarterly and annual sales plans
Execute marketing and sales strategies to meet or exceed census growth goals
Collaborate closely with clinical and operations teams to ensure referral satisfaction
Maintain knowledge of Medicare and state home health regulations
Obtain physician orders and support the referral intake process
Maintain organized sales pipelines, target lists, and account documentation
Provide insight into market trends, service line expansion, and pricing opportunities
Required Qualifications
Bachelor’s degree in business, Marketing, or a healthcare-related field (or equivalent experience)
Minimum 2 years of healthcare sales or related industry experience
Strong relationship-building and consultative selling skills
Excellent communication, presentation, and organizational abilities
Proficiency in Microsoft Office
Ability to travel within assigned territory and attend meetings
Preferred Experience
Healthcare sales experience in Home Health, Private Duty Nursing, SNF, DME, Orthopedic, or Cardiology
Previous experience as a Clinical Liaison
Knowledge of post-acute care or discharge planning workflows
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Key Responsibilities
Develop and maintain referral relationships with physicians, hospitals, SNFs, discharge planners, case managers, and community partners
Promote home health and private duty nursing services through in-services, presentations, and educational events
Identify and establish new referral sources while maintaining existing accounts
Coordinate on-site discharge planning as needed
Conduct territory market analysis and develop quarterly and annual sales plans
Execute marketing and sales strategies to meet or exceed census growth goals
Collaborate closely with clinical and operations teams to ensure referral satisfaction
Maintain knowledge of Medicare and state home health regulations
Obtain physician orders and support the referral intake process
Maintain organized sales pipelines, target lists, and account documentation
Provide insight into market trends, service line expansion, and pricing opportunities
Required Qualifications
Bachelor’s degree in business, Marketing, or a healthcare-related field (or equivalent experience)
Minimum 2 years of healthcare sales or related industry experience
Strong relationship-building and consultative selling skills
Excellent communication, presentation, and organizational abilities
Proficiency in Microsoft Office
Ability to travel within assigned territory and attend meetings
Preferred Experience
Healthcare sales experience in Home Health, Private Duty Nursing, SNF, DME, Orthopedic, or Cardiology
Previous experience as a Clinical Liaison
Knowledge of post-acute care or discharge planning workflows
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