Marketing Communications Officer
Brown University Health, Providence, Rhode Island, United States
Overview
Under general supervision of the Director of Marketing, provides advanced research, marketing, writing, issues management and strategic communications planning and consultation with varying areas of emphasis depending upon the incumbent’s assignment. Is accountable for comprehensive programmatic planning and management. Performs with considerable independence within the annual work plan and requires limited supervision. Works closely with Brown University Health senior leaders to identify strategic marketing priorities. Plans and manages portions of the departmental budget related to assigned areas. May provide guidance to support personnel assigned to related projects.
Brown University Health employees are expected to model the values of Compassion, Accountability, Respect, and Excellence in interactions with patients, customers and colleagues. In addition, employees demonstrate the core Success Factors: Instill Trust and Value Differences, Patient and Community Focus, and Collaboration.
Responsibilities
Assumes principal staff responsibility for major communications and/or marketing programs or projects, including identification of problems and opportunities, assessment of approaches, market research, development of marketing plans, stakeholder communications strategies, and execution and measurement of results.
Maintains regular contact with selected institutional and departmental clients to gather news and information about activities and achievements.
May have regular contact with external stakeholder groups; shares information with teams across Marketing and Communications and Brown University Health departments to support quality improvement and program development.
Collaborates with Marketing and Communications teams to ensure successful execution of marketing communication strategies and tactics.
Works with Project Management to identify opportunities for process improvement to maximize resource productivity and meet client objectives.
Is responsible for overall corporate publications and total marketing and communications support for specified Brown University Health service lines (e.g., pediatrics, cardiac services).
Provides clients with consultation in market research, marketing communications (traditional, digital and earned media), sales/physician outreach, product and program development, communications planning, events support, writing/editing, surveying and program evaluation.
Plans and implements varied senior-level activities to support a full range of marketing requirements, including market research, marketing plans, advertising and communications, product and program design, and creative services management.
For major projects, develops long-term marketing strategies including financial and volume targets.
Presents or assists with presentations of interim findings and final marketing plans to obtain input from executives and stakeholders.
Develops, tracks and revises overall marketing budgets to support assigned clients.
Organizes and conducts market research to identify perceptions and opportunities to guide strategy.
Assists in organizing sales plans and may undertake direct sales contacts with referral sources, insurers, patients or others as appropriate.
Participates in the creative development process for marketing communications across digital, social, print, broadcast, outdoor and other promotional avenues.
Supervises, with project management, the execution of marketing communications strategies and tactics.
Develops and reports on outcomes of marketing and communications plans.
Monitors trends affecting assigned issues and contributes to department knowledge resources.
Provides guidance to others in the department on assigned issues and serves as a resource to clients and media.
Adheres to departmental procedures for defining project priorities, schedules, budgets and evaluation criteria.
As projects conclude, surveys clients to determine satisfaction and gather suggestions for future improvements.
Plans and manages the portion of the departmental budget related to assigned areas and provides staff support for special projects as requested.
Participates as a strategic team member in planning and information sharing related to assigned projects.
Mentors and supports junior staff in day-to-day activities; engages in ongoing professional activities to maintain current knowledge of developments in marketing and communications, with emphasis on digital communications.
Chairs, organizes or participates in departmental or institutional committees or work groups.
Represents Brown University Health and its partners in external committees and work groups.
Performs other duties as assigned.
Qualifications
Bachelor's degree in marketing, communications, or related field required; advanced degree desirable.
Broad knowledge of marketing and communications planning and management, advertising development and production, writing, editing; knowledge of health care industry trends and issues.
Minimum five years of experience with demonstrated ability in intermediate level communications management, writing/editing, account service, marketing and/or media relations, preferably in a health care setting or for health care clients.
Demonstrated organizational communications, project coordination, marketing and/or public affairs skills; excellent communication and presentation skills.
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Brown University Health employees are expected to model the values of Compassion, Accountability, Respect, and Excellence in interactions with patients, customers and colleagues. In addition, employees demonstrate the core Success Factors: Instill Trust and Value Differences, Patient and Community Focus, and Collaboration.
Responsibilities
Assumes principal staff responsibility for major communications and/or marketing programs or projects, including identification of problems and opportunities, assessment of approaches, market research, development of marketing plans, stakeholder communications strategies, and execution and measurement of results.
Maintains regular contact with selected institutional and departmental clients to gather news and information about activities and achievements.
May have regular contact with external stakeholder groups; shares information with teams across Marketing and Communications and Brown University Health departments to support quality improvement and program development.
Collaborates with Marketing and Communications teams to ensure successful execution of marketing communication strategies and tactics.
Works with Project Management to identify opportunities for process improvement to maximize resource productivity and meet client objectives.
Is responsible for overall corporate publications and total marketing and communications support for specified Brown University Health service lines (e.g., pediatrics, cardiac services).
Provides clients with consultation in market research, marketing communications (traditional, digital and earned media), sales/physician outreach, product and program development, communications planning, events support, writing/editing, surveying and program evaluation.
Plans and implements varied senior-level activities to support a full range of marketing requirements, including market research, marketing plans, advertising and communications, product and program design, and creative services management.
For major projects, develops long-term marketing strategies including financial and volume targets.
Presents or assists with presentations of interim findings and final marketing plans to obtain input from executives and stakeholders.
Develops, tracks and revises overall marketing budgets to support assigned clients.
Organizes and conducts market research to identify perceptions and opportunities to guide strategy.
Assists in organizing sales plans and may undertake direct sales contacts with referral sources, insurers, patients or others as appropriate.
Participates in the creative development process for marketing communications across digital, social, print, broadcast, outdoor and other promotional avenues.
Supervises, with project management, the execution of marketing communications strategies and tactics.
Develops and reports on outcomes of marketing and communications plans.
Monitors trends affecting assigned issues and contributes to department knowledge resources.
Provides guidance to others in the department on assigned issues and serves as a resource to clients and media.
Adheres to departmental procedures for defining project priorities, schedules, budgets and evaluation criteria.
As projects conclude, surveys clients to determine satisfaction and gather suggestions for future improvements.
Plans and manages the portion of the departmental budget related to assigned areas and provides staff support for special projects as requested.
Participates as a strategic team member in planning and information sharing related to assigned projects.
Mentors and supports junior staff in day-to-day activities; engages in ongoing professional activities to maintain current knowledge of developments in marketing and communications, with emphasis on digital communications.
Chairs, organizes or participates in departmental or institutional committees or work groups.
Represents Brown University Health and its partners in external committees and work groups.
Performs other duties as assigned.
Qualifications
Bachelor's degree in marketing, communications, or related field required; advanced degree desirable.
Broad knowledge of marketing and communications planning and management, advertising development and production, writing, editing; knowledge of health care industry trends and issues.
Minimum five years of experience with demonstrated ability in intermediate level communications management, writing/editing, account service, marketing and/or media relations, preferably in a health care setting or for health care clients.
Demonstrated organizational communications, project coordination, marketing and/or public affairs skills; excellent communication and presentation skills.
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