HouseMax Funding is a leading hard money lender dedicated to empowering real estate investors through fast, flexible, and reliable financing solutions. Headquartered in Austin, Texas,we’vefunded more than$3 billionacross thousands of loans, earning our position as one of the most trusted partners in the industry. Our team values speed, transparency, accountability, and superior customer experience. If you want to drivemeasurableimpact inside a highgrowth, highperformanceorganization, this role is for you.
Overview Role Overview
The
Lead Lifecycle Manager
is the operational owner of every inbound and active lead in our ecosystem. You are accountable for the full lifecycle from the moment a lead enters our system to the moment the loan closes.
This role combines operational rigor, cross functional leadership, and sharp analytical intuition. You will ensure our team meets and exceeds SLAs for lead response times, follow-up cadence, lead assignment, and customer experience across all touchpoints. You will partner closely with sales leadership, individual sales reps, and the tech/data teams to ensure seamless processes, airtight visibility, and continuous optimization of the entire lead funnel. If you are proactive, assertive, systemminded, and energized by operational ownership, you will thrive here.
Key Responsibilities Full Lead Lifecycle Ownership
Own 100% of inbound and active leads across all customer touchpoints.
Ensure timely lead intake, routing, assignment, and initial response in alignment with SLAs.
Monitor rep follow-up cadence and enforce process adherence through visibility, dashboards, and coaching loops.
Maintain operational accountability from lead receipt through deal closing.
Lead Funnel Optimization
Track and analyze lead performance across all lifecycle stages; identify friction and take action to remove it.
Evaluate lead quality by source, channel, and campaign; provide actionable guidance to marketing and leadership.
Strengthen lead scoring models, routing rules, and assignment logic to maximize conversion.
CrossFunctional Partnership
Within the marketing team, improve lead quality, nurture strategy, and message alignment.
Collaborate with Sales leadership to reinforce SLA expectations and ensure high-quality handoffs.
Partner with tech/data teams to refine CRM workflows, dashboards, automation, and reporting.
Develop proactive strategies to revive stalled, aging, or unworked leads.
Recommend and execute tactics that reduce sales cycle length and improve engagement.
Support targeted nurture campaigns aligned to buyer intent signals.
Systems, Tracking & Operational Excellence
Ensure CRM accuracy, data integrity, and pipeline hygiene.
Own automation and workflow improvements to streamline lead movement.
Enhance reporting visibility so leadership and reps always know pipeline health, SLA performance, and funnel conversion metrics.
What You Bring to the Table
3–6 years in revenue operations, sales operations, marketing operations, lifecycle management, or similar roles.
Proven experience owning and optimizing lead funnels at scale.
Strong command of CRM platforms (Salesforce preferred) and marketing automation systems (HubSpot, Marketo, etc.).
Data-driven approach with experience building dashboards and reporting frameworks.
Operationally assertive: comfortable setting standards, enforcing SLAs, and driving accountability.
Excellent communicator able to influence cross-functional stakeholders and leadership.
Why Join HouseMax Funding
Play a mission-critical role in a company transforming how real estate investors access capital.
High-visibility position with direct impact on revenue performance and customer experience.
Competitive compensation, performance incentives, and comprehensive benefits.
Join a smart, energetic team in our Austin, TX headquarters.
Qualifications Required
3–6 years of experience in revenue operations, sales operations, marketing operations, lifecycle management, or a similar operational role within a high-growth organization.
Proven track record managing lead lifecycles, optimizing funnels, or overseeing inbound lead workflows at scale.
Advanced CRM proficiency—experience owning processes, automation, reporting, and pipeline hygiene (Salesforce strongly preferred).
Strong analytical and diagnostic skills with the ability to identify root‑cause issues in funnels, interpret performance indicators, and recommend data-driven solutions.
Demonstrated ability to enforce SLAs and operational standards, ensuring follow-through and accountability across teams.
Exceptional communication and cross-functional leadership skills, with comfort influencing sales reps, managers, and executives.
Process-oriented mindset with the ability to build, document, and consistently improve workflows.
High degree of ownership, with a bias toward action, proactive problem-solving, and operational rigor.
Preferred
Experience in financial services, lending, mortgage, or real estate industries.
Familiarity with lead scoring models, routing logic, and performance diagnostics.
Experience working closely with data teams, including building dashboards or collaborating on automation logic.
Background using marketing automation tools such as HubSpot, Marketo, Pardot, or similar.
Experience in high-velocity sales environments where follow-up discipline and SLA adherence are critical.
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Overview Role Overview
The
Lead Lifecycle Manager
is the operational owner of every inbound and active lead in our ecosystem. You are accountable for the full lifecycle from the moment a lead enters our system to the moment the loan closes.
This role combines operational rigor, cross functional leadership, and sharp analytical intuition. You will ensure our team meets and exceeds SLAs for lead response times, follow-up cadence, lead assignment, and customer experience across all touchpoints. You will partner closely with sales leadership, individual sales reps, and the tech/data teams to ensure seamless processes, airtight visibility, and continuous optimization of the entire lead funnel. If you are proactive, assertive, systemminded, and energized by operational ownership, you will thrive here.
Key Responsibilities Full Lead Lifecycle Ownership
Own 100% of inbound and active leads across all customer touchpoints.
Ensure timely lead intake, routing, assignment, and initial response in alignment with SLAs.
Monitor rep follow-up cadence and enforce process adherence through visibility, dashboards, and coaching loops.
Maintain operational accountability from lead receipt through deal closing.
Lead Funnel Optimization
Track and analyze lead performance across all lifecycle stages; identify friction and take action to remove it.
Evaluate lead quality by source, channel, and campaign; provide actionable guidance to marketing and leadership.
Strengthen lead scoring models, routing rules, and assignment logic to maximize conversion.
CrossFunctional Partnership
Within the marketing team, improve lead quality, nurture strategy, and message alignment.
Collaborate with Sales leadership to reinforce SLA expectations and ensure high-quality handoffs.
Partner with tech/data teams to refine CRM workflows, dashboards, automation, and reporting.
Develop proactive strategies to revive stalled, aging, or unworked leads.
Recommend and execute tactics that reduce sales cycle length and improve engagement.
Support targeted nurture campaigns aligned to buyer intent signals.
Systems, Tracking & Operational Excellence
Ensure CRM accuracy, data integrity, and pipeline hygiene.
Own automation and workflow improvements to streamline lead movement.
Enhance reporting visibility so leadership and reps always know pipeline health, SLA performance, and funnel conversion metrics.
What You Bring to the Table
3–6 years in revenue operations, sales operations, marketing operations, lifecycle management, or similar roles.
Proven experience owning and optimizing lead funnels at scale.
Strong command of CRM platforms (Salesforce preferred) and marketing automation systems (HubSpot, Marketo, etc.).
Data-driven approach with experience building dashboards and reporting frameworks.
Operationally assertive: comfortable setting standards, enforcing SLAs, and driving accountability.
Excellent communicator able to influence cross-functional stakeholders and leadership.
Why Join HouseMax Funding
Play a mission-critical role in a company transforming how real estate investors access capital.
High-visibility position with direct impact on revenue performance and customer experience.
Competitive compensation, performance incentives, and comprehensive benefits.
Join a smart, energetic team in our Austin, TX headquarters.
Qualifications Required
3–6 years of experience in revenue operations, sales operations, marketing operations, lifecycle management, or a similar operational role within a high-growth organization.
Proven track record managing lead lifecycles, optimizing funnels, or overseeing inbound lead workflows at scale.
Advanced CRM proficiency—experience owning processes, automation, reporting, and pipeline hygiene (Salesforce strongly preferred).
Strong analytical and diagnostic skills with the ability to identify root‑cause issues in funnels, interpret performance indicators, and recommend data-driven solutions.
Demonstrated ability to enforce SLAs and operational standards, ensuring follow-through and accountability across teams.
Exceptional communication and cross-functional leadership skills, with comfort influencing sales reps, managers, and executives.
Process-oriented mindset with the ability to build, document, and consistently improve workflows.
High degree of ownership, with a bias toward action, proactive problem-solving, and operational rigor.
Preferred
Experience in financial services, lending, mortgage, or real estate industries.
Familiarity with lead scoring models, routing logic, and performance diagnostics.
Experience working closely with data teams, including building dashboards or collaborating on automation logic.
Background using marketing automation tools such as HubSpot, Marketo, Pardot, or similar.
Experience in high-velocity sales environments where follow-up discipline and SLA adherence are critical.
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