Senior Manager, Database Communications
Named one of Sports Business Journal's Best Places to Work in Sports (2024/2025), Front Office Sports' Most Impactful Sports Organizations (2024), and Fast Company's Most Innovative Companies (2023), Athletes Unlimited owns and operates professional women's softball, volleyball, and basketball leagues featuring world-class competition and fan experience. Athletes Unlimited stands out as an organization driven by the athletes that play in the leagues, with athlete representation on the company's board of directors, each league led by a Player Executive Committee, and players sharing in long-term profits of the company, all while being proactive in shaping policies supporting the women that play in the league. Athletes Unlimited is the first professional sports league to be organized as a Public Benefit Corporation. We change the game with faster play, and new team rosters every week, delivering thrilling entertainment in which every moment counts. We provide our team of enthusiastic, collaborative innovators with a next-generation workplace with unlimited PTO, competitive health insurance, professional development opportunities, and more so that we can build the future of professional sports. Are you Unlimited? Athletes Unlimited is looking for a Senior Manager, Database Communications to lead strategy and execution of our email and SMS programs across the full fan lifecycle from acquisition through retention. This position is full-time and reports to the VP, Digital Fan Engagement. Responsibilities Own the end-to-end email and SMS strategy to drive measurable business impact and improve how we communicate with our fans at scale Serve as the subject matter expert for email and SMS best practices, deliverability, accessibility, and regulatory compliance Oversee planning, creation, QA, and deployment of all email and SMS campaigns and automated journeys Translate organizational priorities into a clear fan communication roadmap, balancing campaigns, automation, and testing Partner with internal teams to ensure messaging and design is clear, compelling, and on-brand Work cross functionally to drive segmentation, personalization, and content improvements, as well as deliver cohesive omnichannel experiences Continuously test and optimize email content, timing, cadence, and templates to improve performance Build and maintain clear reporting dashboards to communicate performance and impact to stakeholders Use performance insights to inform strategy, experimentation, and cross-channel coordination
Named one of Sports Business Journal's Best Places to Work in Sports (2024/2025), Front Office Sports' Most Impactful Sports Organizations (2024), and Fast Company's Most Innovative Companies (2023), Athletes Unlimited owns and operates professional women's softball, volleyball, and basketball leagues featuring world-class competition and fan experience. Athletes Unlimited stands out as an organization driven by the athletes that play in the leagues, with athlete representation on the company's board of directors, each league led by a Player Executive Committee, and players sharing in long-term profits of the company, all while being proactive in shaping policies supporting the women that play in the league. Athletes Unlimited is the first professional sports league to be organized as a Public Benefit Corporation. We change the game with faster play, and new team rosters every week, delivering thrilling entertainment in which every moment counts. We provide our team of enthusiastic, collaborative innovators with a next-generation workplace with unlimited PTO, competitive health insurance, professional development opportunities, and more so that we can build the future of professional sports. Are you Unlimited? Athletes Unlimited is looking for a Senior Manager, Database Communications to lead strategy and execution of our email and SMS programs across the full fan lifecycle from acquisition through retention. This position is full-time and reports to the VP, Digital Fan Engagement. Responsibilities Own the end-to-end email and SMS strategy to drive measurable business impact and improve how we communicate with our fans at scale Serve as the subject matter expert for email and SMS best practices, deliverability, accessibility, and regulatory compliance Oversee planning, creation, QA, and deployment of all email and SMS campaigns and automated journeys Translate organizational priorities into a clear fan communication roadmap, balancing campaigns, automation, and testing Partner with internal teams to ensure messaging and design is clear, compelling, and on-brand Work cross functionally to drive segmentation, personalization, and content improvements, as well as deliver cohesive omnichannel experiences Continuously test and optimize email content, timing, cadence, and templates to improve performance Build and maintain clear reporting dashboards to communicate performance and impact to stakeholders Use performance insights to inform strategy, experimentation, and cross-channel coordination