SIE California
Sierra Instruments
20 Ryan Ranch Rd
Suite 209
Monterey, CA 93940, USA
- Pay or shift range: $180,000 USD to $275,000 USD
The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job‑related reasons. - Travel Required: Yes
Description
Come Join Our Team:
We take pride in building quality products and enriching the lives of those who make it possible. As a growing company, we invest in our people, our processes, and the technology that drives our success. We believe that when our team members thrive, our company thrives. We offer opportunities for career growth in a supportive, hands‑on environment where your contributions make a difference every day. Most importantly, you’ll be part of a positive, team‑oriented culture where autonomy is earned, hard work is rewarded, and every employee’s voice matters. Come grow with us and help shape our future!
Who We Are:
TASI Gas Flow delivers the most complete portfolio of measurement technologies in the world. TASI Gas Flow has operations and service centers in North America, Europe, and Asia that allow us to provide exceptional service and support to our global customers who operate in a wide range of markets. We have particular expertise in HVAC, water & wastewater, irrigation, semiconductor, oil & gas, chemical processing, automotive, and industrial processes. TASI Gas Flow has extensive distribution channels throughout the globe, focused on specific markets, processes, and applications. In addition to flow measurement, TASI Gas Flow also offers complementary wireless telemetry solutions that can be integrated with sensors or deployed independently.
What We Offer:
- 10 paid holidays each year, vacation, sick time and volunteer time
- 401(k) with employer match – immediately vested
- HSA, pre‑tax health savings program
- Flexible work schedules that promote a healthy work‑life balance
- Top‑tier medical, dental, and vision insurance
- Employer‑paid life insurance
- Pet Insurance
- Tuition Reimbursement
Essential Functions:
- Lead, mentor, and develop a geographically dispersed sales team, including regional managers and channel support roles.
- Establish a high‑performance culture rooted in accountability, collaboration, and continuous improvement.
- Set clear expectations, goals, and KPIs; conduct regular performance reviews and talent development plans.
- Recruit top sales talent, build succession plans, and ensure strong onboarding for new team members.
- Provide coaching on consultative selling, key account strategy, and channel management best practice.
- Develop and execute the global sales strategy with a strong focus on solidifying an existing North American network, as well as expanding and improving our sales channels in EMEA and Latin America.
Other Responsibilities:
- Translate organizational objectives into actionable regional and channel plans.
- Lead regular pipeline, forecast, and territory planning sessions to ensure alignment and performance predictability.
- Work closely with Marketing and Product teams to align campaigns, lead generation, and market positioning.
- Oversee and optimize a high‑performing network of independent manufacturer’s reps and distributors across key territories.
- Support regional team members in developing strong relationships with channel partners.
- Evaluate coverage gaps, recruit new agencies, and implement performance improvement plans when needed.
- Guide the sales team in developing strong end‑user, EPC, OEM, and integrator relationships.
- Provide executive presence during key customer meetings and strategic account negotiations.
- Monitor market trends, competitive activity, and customer feedback to inform product and strategy decisions.
- Lead the optimization and day‑to‑day use of the company’s CRM system.
- Ensure the sales team consistently uses CRM tools for opportunity management, forecasting, and reporting.
- Create dashboards and analytics to support leadership visibility and decision‑making.
- Drive adoption of efficient sales processes and tools across the organization.
- Other duties as assigned.
- 7–10+ years of progressive sales leadership experience in process instrumentation, measurement, or industrial automation.
- Proven success leading and coaching high‑performing sales teams.
- Experience managing and optimizing rep and distributor networks.
- Demonstrated ability to implement and enhance CRM systems to support growth.
- Strong understanding of industrial process applications and customer buying behavior.
- Experience working with global teams and customers, with a focus on North America.
- Willingness and ability to travel 25–50% as required.
- Leadership experience across multiple regions or continents prefered.
- Prior ownership of budgeting, forecasting, and strategic planning a plus.
- Technical degree in engineering, industrial technology, or similar; MBA a plus.
Physical Demands:
- The employee may be required to travel up to 50%, locally, nationally and potentially internationally. Travel may involve overnight stays, air travel, driving personal or rented vehicles. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential travel functions required by this role.
- Ability to lift up to 25lbs; sitting for extended periods of time; standing, reaching, bending, leaning may also be required to move or carry files.
- Visual Demand(s): Ability to look at a computer monitor for reasonable periods of time.
- Environment / Hazards: Must be able to work in a manufacturing environment, which may involve exposure to machinery, noise, and other industrial conditions.
Commitment to People and Planet:
TASI Measurement is committed to fostering a sustainable and socially responsible environment. We believe that our success is not only measured by financial gains but also by the positive impact we have on our employees, communities, and the world around us.
As part of our commitment to people, we strive to provide a supportive and inclusive workplace where every individual is valued, respected, and given equal opportunities to thrive. We prioritize the well‑being, safety, and personal development of our employees, recognizing that they are the engine driving our success.
salary range: $180,000 - $275,000 depending on location and experience.
Travel Required
Yes . 25 -50% as required
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.