Sr Product Marketing Manager, Offsite Advertising Solutions New New York, NY
The New York Times Company, New York, New York, us, 10261
Sr Product Marketing Manager, Offsite Advertising Solutions
New York, NY
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About the Role, Mission or Department Overview
The Advertising Product Marketing team sits at the intersection of The Times' best-in-class advertising products and the brands and agencies who use them. The team focuses on gathering and distilling market feedback to inform product and business decisions, while serving as product experts with internal stakeholders, driving product education, adoption, and revenue.
The Ad Product Marketing team partners with colleagues across Product, Revenue Operations, Sales, our creative studio T Brand, and The Times Newsroom. This collaboration ensures our advertising offering is clear, competitive, and drives value for our customers. By guiding the development of performant advertising solutions, and by delivering effective storytelling to all partners, the Ad Product Marketing team helps The Times become the most effective media partner.
We are looking for a Product Marketing leader with knowledge of the advertising industry and media landscape.
You will develop and market offerings that allow advertisers to engage The Times audience outside of the nytimes.com ecosystem. These offerings will start by leveraging The Times presence on social media channels and later extend to opportunities on video platforms, audience networks, marketing suites, and other media partners.
You will be responsible for a portfolio of advertising products and will have a crucial role in guiding product direction. You are the owner of the overall product marketing strategy for your portfolio. You have influence over product decisions and business strategies within the department, resulting in product adoption, customer satisfaction, and advertising revenue.
This is a hybrid role based in our New York City headquarters, reporting to the Associate Director, Ad Product Marketing. You can typically expect to come into the office 3 days per week.
Responsibilities
Proactively identify and advise on market and competitive trends ensuring products are competitive, scalable, and aligned with brand voice, editorial standards, and business goals.
Use acquired market and competitive intelligence to advocate for our audiences' needs with internal stakeholders and lead product and business decisions across the portfolio of social advertising and other offsite advertising solutions. Partner with Revenue Ops, Product, The Newsroom, and Standards teams to develop competitive offerings for advertisers and agencies.
Assess and market new solutions for brands to engage audiences outside of The Times properties: video platforms, audience networks, marketing platforms, etc.
Lead the product strategy, marketing, and commercialization of social-first advertising and content products across organic and paid channels. Liaise with external partners to stay up to date and plan roll‑outs.
Project‑manage complex product launches, ensuring execution through effective use of milestones and stakeholder alignment. Create strategies that connect and elevate individual product launches. Represent own projects effectively to senior leadership.
Drive large‑scale go‑to‑market activations, coordinating several resources as needed, including but not limited to sales enablement, internal communications and training, client and media engagement.
Be the subject matter expert for social advertising and other offsite advertising solutions with Sales and clients, maintaining centralized marketing assets and providing expertise on social media trends, platform updates, and best practices.
Lead the product positioning and messaging of advertising solutions across social media channels, advocating for cross‑product coordination in delivering a cohesive story to market.
Mentor resources (direct or cross‑functional), proactively ensure the team’s health and work with senior leadership to solve organizational issues.
You will report to the Associate Director, Ad Product Marketing.
Basic Qualifications
Knowledge of advertising and digital media landscape required. Experience with paid and organic social media platforms, ad formats, and monetization strategies. Experience developing or marketing social‑first advertising products.
6+ years of experience in media, advertising, marketing, or relevant experience, within media, publishing, or advertising. Preference for experience on advertising solutions on social media platforms, marketing suites, audience networks.
Data interpretation and storytelling skills, with experience informing large‑scale product, marketing, or business decisions.
Excellent customer empathy and understanding of client needs. Experience working with and enabling Sales departments. You influence large‑scale research projects, using the insights to improve customer experience.
Translate complex product messaging architectures into compelling, user‑friendly, external‑facing narratives, driving tangible shifts in customer behavior.
Easily navigate a matrixed organization while aligning resources towards achieving mutually beneficial results. Experience spotting and responding quickly to evolving threats and opportunities.
Comfortable interfacing with executives, representing the success and challenges on behalf of own team and cross‑functional partners, at all organizational levels including large groups.
Bachelor’s degree; marketing, media, or advertising background required.
REQ-019535
The annual base pay range for this role is between:
$130,000 - $145,000 USD
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company‑matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
For information about The New York Times' privacy practices for job applicants clickhere.
Voluntary Self‑Identification of Disability
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Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About the Role, Mission or Department Overview
The Advertising Product Marketing team sits at the intersection of The Times' best-in-class advertising products and the brands and agencies who use them. The team focuses on gathering and distilling market feedback to inform product and business decisions, while serving as product experts with internal stakeholders, driving product education, adoption, and revenue.
The Ad Product Marketing team partners with colleagues across Product, Revenue Operations, Sales, our creative studio T Brand, and The Times Newsroom. This collaboration ensures our advertising offering is clear, competitive, and drives value for our customers. By guiding the development of performant advertising solutions, and by delivering effective storytelling to all partners, the Ad Product Marketing team helps The Times become the most effective media partner.
We are looking for a Product Marketing leader with knowledge of the advertising industry and media landscape.
You will develop and market offerings that allow advertisers to engage The Times audience outside of the nytimes.com ecosystem. These offerings will start by leveraging The Times presence on social media channels and later extend to opportunities on video platforms, audience networks, marketing suites, and other media partners.
You will be responsible for a portfolio of advertising products and will have a crucial role in guiding product direction. You are the owner of the overall product marketing strategy for your portfolio. You have influence over product decisions and business strategies within the department, resulting in product adoption, customer satisfaction, and advertising revenue.
This is a hybrid role based in our New York City headquarters, reporting to the Associate Director, Ad Product Marketing. You can typically expect to come into the office 3 days per week.
Responsibilities
Proactively identify and advise on market and competitive trends ensuring products are competitive, scalable, and aligned with brand voice, editorial standards, and business goals.
Use acquired market and competitive intelligence to advocate for our audiences' needs with internal stakeholders and lead product and business decisions across the portfolio of social advertising and other offsite advertising solutions. Partner with Revenue Ops, Product, The Newsroom, and Standards teams to develop competitive offerings for advertisers and agencies.
Assess and market new solutions for brands to engage audiences outside of The Times properties: video platforms, audience networks, marketing platforms, etc.
Lead the product strategy, marketing, and commercialization of social-first advertising and content products across organic and paid channels. Liaise with external partners to stay up to date and plan roll‑outs.
Project‑manage complex product launches, ensuring execution through effective use of milestones and stakeholder alignment. Create strategies that connect and elevate individual product launches. Represent own projects effectively to senior leadership.
Drive large‑scale go‑to‑market activations, coordinating several resources as needed, including but not limited to sales enablement, internal communications and training, client and media engagement.
Be the subject matter expert for social advertising and other offsite advertising solutions with Sales and clients, maintaining centralized marketing assets and providing expertise on social media trends, platform updates, and best practices.
Lead the product positioning and messaging of advertising solutions across social media channels, advocating for cross‑product coordination in delivering a cohesive story to market.
Mentor resources (direct or cross‑functional), proactively ensure the team’s health and work with senior leadership to solve organizational issues.
You will report to the Associate Director, Ad Product Marketing.
Basic Qualifications
Knowledge of advertising and digital media landscape required. Experience with paid and organic social media platforms, ad formats, and monetization strategies. Experience developing or marketing social‑first advertising products.
6+ years of experience in media, advertising, marketing, or relevant experience, within media, publishing, or advertising. Preference for experience on advertising solutions on social media platforms, marketing suites, audience networks.
Data interpretation and storytelling skills, with experience informing large‑scale product, marketing, or business decisions.
Excellent customer empathy and understanding of client needs. Experience working with and enabling Sales departments. You influence large‑scale research projects, using the insights to improve customer experience.
Translate complex product messaging architectures into compelling, user‑friendly, external‑facing narratives, driving tangible shifts in customer behavior.
Easily navigate a matrixed organization while aligning resources towards achieving mutually beneficial results. Experience spotting and responding quickly to evolving threats and opportunities.
Comfortable interfacing with executives, representing the success and challenges on behalf of own team and cross‑functional partners, at all organizational levels including large groups.
Bachelor’s degree; marketing, media, or advertising background required.
REQ-019535
The annual base pay range for this role is between:
$130,000 - $145,000 USD
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company‑matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
For information about The New York Times' privacy practices for job applicants clickhere.
Voluntary Self‑Identification of Disability
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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