Herschend is seeking an innovative and attentive Catering Sales Manager to help lead our newest hospitality venture, Dolly Parton’s Song Teller Hotel, located in the heart of Downtown Nashville. The ideal candidate is passionate about hospitality, takes a creative approach to sales initiatives and exhibits extraordinary leadership skills. This role serves as an enthusiastic ambassador for the property, deeply values community engagement, and is committed to delivering memorable experiences for both guests and team members every time.
Inspired by Dolly Parton's epic career and trailblazing spirit, Song Teller Hotel in Nashville is as unique as the global icon herself. Dolly welcomes guests to a place where they can Love Every Moment; it is a place to unplug, to connect with loved ones and to be entertained.
The Catering Sales Manager will play a key role in the pre-opening sales efforts of Dolly Parton’s Song Teller Hotel, a one-of-a-kind destination featuring 245 guest rooms, two food & beverage entertainment venues, a market, and Dolly Parton’s Museum. The Catering Sales Manager is responsible for generating catering revenue through proactive sales strategies in traditional meeting spaces, a performance venue, and various unique hotel outlets. This role focuses on securing business in key market segments through client relationship development, such as social, corporate, and association events, while coordinating details and menus for clients that hit all the right notes. To achieve success in this role, one must drive results while adhering to our Hearts hospitality culture. The Catering Sales Manager works collaboratively with marketing, revenue, and operations teams to ensure sales initiatives are aligned with the hotel’s strategic goals—creating events that feel seamless, special, and unmistakably Song Teller. After all, around here, every great gathering deserves a little sparkle and a story worth telling.
Song Teller Hotel Nashville is more than just a place to rest your head; it’s a hub of music, style, and hospitality designed the Dolly way. Sprinkled with glamour, artistic surprises, and a sense of humor, it’s an experience as unforgettable as the entertainer herself. Song Teller Hotel celebrates the people, talent, and setting of the destination, weaving the local music and culinary scenes together. So come experience the unique charm and hospitality that could only be created by the iconic hostess herself!
Summary of Essential Functions & Responsibilities
Serve as the primary contact for all catering clients from proposal through post-event follow-up.
Develop and implement sales strategies to attract group events and corporate business in alignment with banquet and catering revenue targets.
Conduct outbound sales calls, site inspections, and client meetings to build relationships and generate new leads.
Leverage digital tools, local market intelligence, and competitor insights to target high-value segments.
Manage assigned accounts and cultivate long-term partnerships by understanding client needs and offering tailored solutions.
Ensure timely response to all RFPs and other leads/inquiries. Prepare proposals and/or contracts advising prospective customers of hotel room and/or meeting space availability and quoting rates.
Attend and participate in the weekly hotel BEO meetings.
Develop detailed proposals, contracts, and Banquet Event Orders (BEOs) that capture all event specifications — floor plans, menus, setup, décor, and timing.
Collaborate with the Events, Banquets, and Operations teams to ensure smooth execution of group stays and special events.
Accountable for prospecting goals and closing on assigned accounts/territory to positively impact group room revenue, banquet, and catering revenues.
Responsible for the direct booking and re-booking of group rooms for various clients. Maximize profitability and revenue of the resort by upselling to achieve sales goals.
Develop strategies to meet or exceed personal booking goals, evolving strategies as necessary.
Maintain current knowledge of competitors and competitive markets to effectively sell against the competition and achieve positive market penetration.
Balance revenue goals with client needs while ensuring adherence to hotel policies and brand standards.
Lead pre- and post-convention meetings (as applicable) and provide department colleagues with communication that will improve our ability to deliver outstanding service.
Professionally represent Dolly Parton’s Song Teller Hotel by participating in client and industry events, tradeshows, and community functions to promote brand visibility and expand market reach.
Propose and contract wedding room block requests up to 15 rooms on peak.
Ability to access, understand and accurately input information using Delphi.fdc.
This job description is not an “all-inclusive” list of the duties and responsibilities of this position or of the skills and abilities required to perform this position.
Qualifications
Minimum of two (2) years of hotel or venue sales experience Demonstrated success in meeting or exceeding sales goals, managing key accounts, and driving revenue growth Proficient knowledge of Microsoft Office, PMS and POS Systems to include Opera (PMS), Delphi, Salesforce or other sales management systems Comprehensive knowledge of wholesale travel and group contract negotiations. Required familiarity with certificates of insurance (COI) and hospitality contract language Strong communication and interpersonal skills Proven ability to manage time effectively, prioritize tasks, and work independently with minimal supervision Flexible schedule, able to host site inspections at any time during a seven-day-a-week period About Dolly Parton’s Song Teller Hotel & Herschend Song Teller Hotel is the newest hospitality venture of Herschend. Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with 49 leading attractions and immersive experiences that reach audiences worldwide. While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Hearts hospitality—the intersection of heart and hospitality. As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect. Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Minimum of two (2) years of hotel or venue sales experience Demonstrated success in meeting or exceeding sales goals, managing key accounts, and driving revenue growth Proficient knowledge of Microsoft Office, PMS and POS Systems to include Opera (PMS), Delphi, Salesforce or other sales management systems Comprehensive knowledge of wholesale travel and group contract negotiations. Required familiarity with certificates of insurance (COI) and hospitality contract language Strong communication and interpersonal skills Proven ability to manage time effectively, prioritize tasks, and work independently with minimal supervision Flexible schedule, able to host site inspections at any time during a seven-day-a-week period About Dolly Parton’s Song Teller Hotel & Herschend Song Teller Hotel is the newest hospitality venture of Herschend. Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with 49 leading attractions and immersive experiences that reach audiences worldwide. While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Hearts hospitality—the intersection of heart and hospitality. As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect. Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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