Overview
Account Executive – Southern Texas & Louisiana
Location: Houston or Austin, TX (preferred) Travel:
Up to 75% (Texas, Louisiana, and periodic travel to the Dominican Republic) With more than 123 years of heritage, La Aurora is the oldest premium cigar manufacturer in the Dominican Republic and a globally respected name in luxury cigars. Our portfolio is built on craftsmanship, tradition, and deep relationships across the premium cigar industry. We are seeking an experienced Account Executive to own and grow our Southern Texas and Louisiana territory. This is a highly autonomous, field-based role for a relationship-driven sales professional who treats their territory like a business and thrives in a premium, education-led environment. The Opportunity
As the Account Executive for Southern Texas and Louisiana, you will be the face of La Aurora in your market. You will build long-term distributor and retail partnerships, expand quality distribution, and lead education at the wholesale, retail, and consumer level. Your impact will be measured not just by sales growth, but by how well La Aurora shows up in-market—consistently, credibly, and with purpose. This role requires extensive travel, strong industry instincts, and the ability to work independently while partnering closely with internal teams. What You’ll Be Responsible For
Territory Ownership & Growth Own and execute a comprehensive territory plan across Southern Texas (Houston, Austin, San Antonio) and Louisiana Drive revenue growth, distribution expansion, and sell-through across key accounts Identify new opportunities and develop strategies to grow market presence Distributor & Retail Relationships Build and maintain trusted relationships with distributors, retailers, and key influencers Partner with distributors to improve placement, visibility, and velocity Ensure brand standards and merchandising excellence in retail locations Education & Brand Representation Lead product education and brand training at the wholesale, retail, and consumer levels Execute in-market activations, tastings, and events, including evenings and weekends as needed Represent La Aurora at industry events, trade shows, and brand experiences Execution & Performance Management Track territory performance against volume, distribution, and strategic goals Maintain accurate CRM records, account histories, and activity reporting Analyze territory data to identify trends, risks, and growth opportunities Collaborate with internal teams to align on strategy, inventory, and market priorities What Success Looks Like
Consistent achievement of territory revenue and growth targets Expanded and higher-quality distribution across priority accounts Strong distributor partnerships and retail advocacy for the brand High-impact education and events that elevate La Aurora’s presence in-market A well-managed, data-informed territory that supports long-term brand growth What We’re Looking For
Bachelor’s degree or equivalent combination of education and experience Proven success in field sales with a history of meeting or exceeding sales targets Experience in premium cigars, wine & spirits, luxury consumer goods, or specialty retail preferred Demonstrated ability to manage large territories with extensive travel Strong relationship-building, presentation, and communication skills Comfort working autonomously in a fast-paced, field-based environment Proficiency with CRM tools (e.g., Salesforce) and Microsoft Office (Word, Excel, PowerPoint) Strong analytical skills, including forecasting, budgeting, and territory planning Competitive pay-for-performance model (base salary + performance bonus) Medical, Dental, Vision, and 401(k) Paid vacation, sick time, and paid time off Why La Aurora
This is a rare opportunity to represent a storied luxury brand, build meaningful relationships, and make a lasting impact in a high-profile territory. If you’re passionate about premium products, value long-term partnerships, and thrive in a role where autonomy and accountability go hand in hand—we’d love to hear from you.
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Account Executive – Southern Texas & Louisiana
Location: Houston or Austin, TX (preferred) Travel:
Up to 75% (Texas, Louisiana, and periodic travel to the Dominican Republic) With more than 123 years of heritage, La Aurora is the oldest premium cigar manufacturer in the Dominican Republic and a globally respected name in luxury cigars. Our portfolio is built on craftsmanship, tradition, and deep relationships across the premium cigar industry. We are seeking an experienced Account Executive to own and grow our Southern Texas and Louisiana territory. This is a highly autonomous, field-based role for a relationship-driven sales professional who treats their territory like a business and thrives in a premium, education-led environment. The Opportunity
As the Account Executive for Southern Texas and Louisiana, you will be the face of La Aurora in your market. You will build long-term distributor and retail partnerships, expand quality distribution, and lead education at the wholesale, retail, and consumer level. Your impact will be measured not just by sales growth, but by how well La Aurora shows up in-market—consistently, credibly, and with purpose. This role requires extensive travel, strong industry instincts, and the ability to work independently while partnering closely with internal teams. What You’ll Be Responsible For
Territory Ownership & Growth Own and execute a comprehensive territory plan across Southern Texas (Houston, Austin, San Antonio) and Louisiana Drive revenue growth, distribution expansion, and sell-through across key accounts Identify new opportunities and develop strategies to grow market presence Distributor & Retail Relationships Build and maintain trusted relationships with distributors, retailers, and key influencers Partner with distributors to improve placement, visibility, and velocity Ensure brand standards and merchandising excellence in retail locations Education & Brand Representation Lead product education and brand training at the wholesale, retail, and consumer levels Execute in-market activations, tastings, and events, including evenings and weekends as needed Represent La Aurora at industry events, trade shows, and brand experiences Execution & Performance Management Track territory performance against volume, distribution, and strategic goals Maintain accurate CRM records, account histories, and activity reporting Analyze territory data to identify trends, risks, and growth opportunities Collaborate with internal teams to align on strategy, inventory, and market priorities What Success Looks Like
Consistent achievement of territory revenue and growth targets Expanded and higher-quality distribution across priority accounts Strong distributor partnerships and retail advocacy for the brand High-impact education and events that elevate La Aurora’s presence in-market A well-managed, data-informed territory that supports long-term brand growth What We’re Looking For
Bachelor’s degree or equivalent combination of education and experience Proven success in field sales with a history of meeting or exceeding sales targets Experience in premium cigars, wine & spirits, luxury consumer goods, or specialty retail preferred Demonstrated ability to manage large territories with extensive travel Strong relationship-building, presentation, and communication skills Comfort working autonomously in a fast-paced, field-based environment Proficiency with CRM tools (e.g., Salesforce) and Microsoft Office (Word, Excel, PowerPoint) Strong analytical skills, including forecasting, budgeting, and territory planning Competitive pay-for-performance model (base salary + performance bonus) Medical, Dental, Vision, and 401(k) Paid vacation, sick time, and paid time off Why La Aurora
This is a rare opportunity to represent a storied luxury brand, build meaningful relationships, and make a lasting impact in a high-profile territory. If you’re passionate about premium products, value long-term partnerships, and thrive in a role where autonomy and accountability go hand in hand—we’d love to hear from you.
#J-18808-Ljbffr