This position is remote-friendly.
Job Description The
Associate Director, Media Analytics
is responsible for developing data-driven solutions for clients, focusing on report automation, analysis, and insights to enhance the effectiveness of brand and performance media initiatives. The Associate Director works with a broader team to manage data and insight delivery processes, drive innovation, and ensure overall team success. We are seeking an execution-focused individual who can deliver under timelines and manage data challenges in all phases of media performance (both digital and non-digital). Success requires the ability to manage complexity while collaborating across teams, experience in a matrixed organization, and comfort with a lean operating environment that highly leverages automation.
Key Accountabilities
Reports to Director, Analytics
Lead execution of overall media performance measurement strategy on behalf of clients, including reporting, measurement, advanced analytics (including operationalized machine learning), insight development, & forecasting
Understand core business challenges facing both brand & performance teams, and develop relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities
Establish data-driven processes to inform brand investment, media and budget decisions
Able to work with diverse client teams to consistently develop measurement and testing frameworks for brand performance
Implement measurement solutions to understand the success of brand-focused and above-the-line media in-market (locally and nationally) and its incremental effect on business outcomes
Work with client service, channel investment and client teams to establish marketing measurement needs and work with data partners to facilitate the best possible measurement solutions across channels
Ensure alignment between day-to-day analytics support & approved measurement frameworks
Prepare & deliver executive-level presentations for internal and external audience
Participate in team-wide culture of learning by staying current on industry trends, developments in methodologies and technologies
Qualifications
This role is remote-friendly
Bachelor's degree in Statistics, Economics or related quantitative field, required
5+ years of media analytics experience in a data-driven agency environment
Excellent analytical and problem-solving skills, coupled with high levels of integrity, autonomy, and self-motivation
Excellent data visualization skills
The ability to communicate complex data challenges and insights to a range of audiences is essential
Able to manage a complex client with multiple brands and teams
Additional Information At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices (Chicago, metro Detroit, Los Angeles, New York City) are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on role and business needs. Regardless of work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
The annual salary range for this position is $99,500-$166,000. Placement within the salary range is based on factors including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Dentsu also complies with applicable state and local laws regarding employee leave benefits. For details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
Location:
New York
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans. If you need an accommodation to search and apply for a career opportunity with us, please email ApplicantAccommodations@dentsu.com.
#J-18808-Ljbffr
Job Description The
Associate Director, Media Analytics
is responsible for developing data-driven solutions for clients, focusing on report automation, analysis, and insights to enhance the effectiveness of brand and performance media initiatives. The Associate Director works with a broader team to manage data and insight delivery processes, drive innovation, and ensure overall team success. We are seeking an execution-focused individual who can deliver under timelines and manage data challenges in all phases of media performance (both digital and non-digital). Success requires the ability to manage complexity while collaborating across teams, experience in a matrixed organization, and comfort with a lean operating environment that highly leverages automation.
Key Accountabilities
Reports to Director, Analytics
Lead execution of overall media performance measurement strategy on behalf of clients, including reporting, measurement, advanced analytics (including operationalized machine learning), insight development, & forecasting
Understand core business challenges facing both brand & performance teams, and develop relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities
Establish data-driven processes to inform brand investment, media and budget decisions
Able to work with diverse client teams to consistently develop measurement and testing frameworks for brand performance
Implement measurement solutions to understand the success of brand-focused and above-the-line media in-market (locally and nationally) and its incremental effect on business outcomes
Work with client service, channel investment and client teams to establish marketing measurement needs and work with data partners to facilitate the best possible measurement solutions across channels
Ensure alignment between day-to-day analytics support & approved measurement frameworks
Prepare & deliver executive-level presentations for internal and external audience
Participate in team-wide culture of learning by staying current on industry trends, developments in methodologies and technologies
Qualifications
This role is remote-friendly
Bachelor's degree in Statistics, Economics or related quantitative field, required
5+ years of media analytics experience in a data-driven agency environment
Excellent analytical and problem-solving skills, coupled with high levels of integrity, autonomy, and self-motivation
Excellent data visualization skills
The ability to communicate complex data challenges and insights to a range of audiences is essential
Able to manage a complex client with multiple brands and teams
Additional Information At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices (Chicago, metro Detroit, Los Angeles, New York City) are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on role and business needs. Regardless of work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
The annual salary range for this position is $99,500-$166,000. Placement within the salary range is based on factors including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Dentsu also complies with applicable state and local laws regarding employee leave benefits. For details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
Location:
New York
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans. If you need an accommodation to search and apply for a career opportunity with us, please email ApplicantAccommodations@dentsu.com.
#J-18808-Ljbffr