Your Tasks
This role will have ownership over the NIVEA Men business in the U.S. The Brand Manager will be responsible for developing and implementing the brand strategy & marketing plans to drive profitable growth. This position reports to the Director of Marketing, NIVEA Personal Care and is located in Stamford, CT.
Responsibilities
Develop recommendations with Director for the US NIVEA MEN long-term vision and strategy
Continuous monitoring of consumer trends and competition, and share with global and regional counterparts, to derive conclusions for a winning category strategy
Lead monthly business analysis and inputs to business review (global, regional, local) and S&OP process: demonstrating deep understanding of brand and competitor performance and key drivers. Translate business analysis into action plan for business
Lead cross functional teams collaboratively, with strong brand stewardship and project management (day to day business and innovation pipeline)
Analyze portfolio and consumer market to feed insights into development of global strategy and innovation pipeline. Work closely with Supply Chain, R&D and legal on project implementation.
Lead the development and execution of the annual marketing plans in line with brand vision and financial objectives, working closely with internal media team, shopper marketing and agency partners.
Work closely across NIVEA team to inform cross-category strategy (innovation and execution)
Partner with Shopper & Customer marketing/RGM/sales strategy teams on shopper marketing plans, distribution and assortment priorities and ensure successful implementation of BTL activities in key channels & customers. Ensure consistent execution across touch points
Manage innovation pipeline, including launch strategy, volume forecasting, and partnering with sales / category management to develop winning strategies and sell-in stories for customers.
Development of presentations showcasing business to various audiences and executive teams
Ownership of budget management, including development of annual marketing budget and tracking progress throughout the year.
Your Profile Qualifications:
BS/BA in Science based degree and/or Marketing (MBA a plus).
Minimum 5-7 years brand management/ marketing experience (consumer packaged goods preferred).
Demonstrate proven track record of driving brand growth with limited investment and resources.
Strong collaborator who can motivate and lead and influence cross-functional teams to drive business projects and results.
Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management.
Passionate individual with an entrepreneurial spirit and desire to grow the business.
Must have strong communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities.
Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI, SAP experience a plus.
Beiersdorf is an Equal Opportunity Employer.
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Responsibilities
Develop recommendations with Director for the US NIVEA MEN long-term vision and strategy
Continuous monitoring of consumer trends and competition, and share with global and regional counterparts, to derive conclusions for a winning category strategy
Lead monthly business analysis and inputs to business review (global, regional, local) and S&OP process: demonstrating deep understanding of brand and competitor performance and key drivers. Translate business analysis into action plan for business
Lead cross functional teams collaboratively, with strong brand stewardship and project management (day to day business and innovation pipeline)
Analyze portfolio and consumer market to feed insights into development of global strategy and innovation pipeline. Work closely with Supply Chain, R&D and legal on project implementation.
Lead the development and execution of the annual marketing plans in line with brand vision and financial objectives, working closely with internal media team, shopper marketing and agency partners.
Work closely across NIVEA team to inform cross-category strategy (innovation and execution)
Partner with Shopper & Customer marketing/RGM/sales strategy teams on shopper marketing plans, distribution and assortment priorities and ensure successful implementation of BTL activities in key channels & customers. Ensure consistent execution across touch points
Manage innovation pipeline, including launch strategy, volume forecasting, and partnering with sales / category management to develop winning strategies and sell-in stories for customers.
Development of presentations showcasing business to various audiences and executive teams
Ownership of budget management, including development of annual marketing budget and tracking progress throughout the year.
Your Profile Qualifications:
BS/BA in Science based degree and/or Marketing (MBA a plus).
Minimum 5-7 years brand management/ marketing experience (consumer packaged goods preferred).
Demonstrate proven track record of driving brand growth with limited investment and resources.
Strong collaborator who can motivate and lead and influence cross-functional teams to drive business projects and results.
Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management.
Passionate individual with an entrepreneurial spirit and desire to grow the business.
Must have strong communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities.
Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI, SAP experience a plus.
Beiersdorf is an Equal Opportunity Employer.
#J-18808-Ljbffr