Account Based Marketing Lead
Cloud Software Group, Los Angeles, California, United States, 90079
Overview
Reporting to the Director of Global Account Based Marketing (ABM), the ABM Lead, North America (NAM) plays a critical role in driving account intimacy, using marketing insights to inform GTM strategy, messaging, and planning. The primary focus is on helping our Go-To-Market (GTM) teams gain traction in the account: improving customer sentiment, creating and deepening relationships, and overcoming barriers to adoption. You will focus on a portfolio of existing enterprise customers and work closely with GTM, digital marketing, events, and performance marketing teams to deliver ABM activities that are grounded in data modeling, pattern identification, customer intelligence, and performance insights. In return, these activities will lead to deeper customer engagement, surface new relationships, and demonstrate Citrix’s value through measurable, insight‑backed impact. The role demands curiosity and deep analytical rigor, in particular the ability to drill into complex data on accounts, contacts, and campaigns, delivering insights that are actionable by GTM teams and Marketing campaigns. The ABM Lead will be comfortable interrogating account behavior, segmentation data, campaign performance metrics, and market data sets to uncover actionable insights and opportunities for optimization. The role is therefore suited for a data‑centric marketer with strong analytical acumen, able to translate data into engagement strategies that meaningfully influence account progression. Collaboration with GTM leadership, as well as Sales and Technical Strategists is key, and you will work closely from the outset to understand goals, priorities, and barriers to success. You will be expected to be a regular contributor at GTM team meetings and as such, you must be an expert communicator who uses data storytelling to distill complex data into clear insights and recommendations for these teams.
Primary Accountabilities
Strategy Development & Execution
Uses account insights to develop ABM strategies aligned to GTM objectives, leveraging deep data insights to identify adoption barriers and opportunities.
Builds engagement plans grounded in historical data, segmentation, customer behavior patterns, competitive activity, and business context.
Partner with Marketing teams to enhance messaging and engagement strategies using data‑backed insights.
Where required, build dedicated ABM strategies for focus accounts nominated by GTM Leaders. Collaboration
Forge close alliances with Sales and Technical Executive Leaders, and partner closely with GTM teams to understand requirements, priorities, relationships, and strategic delivery gaps.
Work with GTM teams to ensure that marketing campaigns are aligned to strategic objectives, while deliverables meet the needs of the business and target outcomes.
Support account strategy planning with market intelligence, customer behavior analytics, and account intimacy data.
Events
Support audience acquisition and follow-up for marketing events, using data analysis for targeting, segmentation and follow-up.
Promote planned Citrix events to GTM teams, providing insights to ensure that events are targeted at the optimum audiences, while customer invitations are personalized where possible.
Work with the Events team to track and prove successful delivery of events via agreed metrics, as well as sharing feedback on event improvement opportunities.
KPIs & Reporting
Monitor performance against KPIs using analytics, dashboards, and reporting.
Establish regular reporting, delivering customer data insights including campaign engagement, use cases, tech plays, new and existing contacts.
Uses data storytelling to interpret and present complex insights to stakeholders.
Partners with Performance Marketing and Marketing Operations to analyze campaign outcomes, and customer insights to develop strategies, content and messaging.
Data Analysis
Conduct ongoing market, and competitor analysis.
Drill into account, contact and campaign data‑sets across multiple platforms.
Works with GTM teams to deliver insights, content, and next best actions which inform and shape customer engagement, as well as improve customer sentiment.
Share vertical and customer insights with other teams, to inform design and delivery of marketing content and activities, e.g. Platform Marketing, Enablement, etc.
Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NY generally ranges: $130,411-$195,617 CA generally ranges: $136,081-$204,121 All other locations fall under our General State range: $113,401-$170,101 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.
About Us Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.
Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.
Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO.
If you need a reasonable accommodation due to a disability during any part of the application process, please contact us via the Bridge portal for assistance.
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Primary Accountabilities
Strategy Development & Execution
Uses account insights to develop ABM strategies aligned to GTM objectives, leveraging deep data insights to identify adoption barriers and opportunities.
Builds engagement plans grounded in historical data, segmentation, customer behavior patterns, competitive activity, and business context.
Partner with Marketing teams to enhance messaging and engagement strategies using data‑backed insights.
Where required, build dedicated ABM strategies for focus accounts nominated by GTM Leaders. Collaboration
Forge close alliances with Sales and Technical Executive Leaders, and partner closely with GTM teams to understand requirements, priorities, relationships, and strategic delivery gaps.
Work with GTM teams to ensure that marketing campaigns are aligned to strategic objectives, while deliverables meet the needs of the business and target outcomes.
Support account strategy planning with market intelligence, customer behavior analytics, and account intimacy data.
Events
Support audience acquisition and follow-up for marketing events, using data analysis for targeting, segmentation and follow-up.
Promote planned Citrix events to GTM teams, providing insights to ensure that events are targeted at the optimum audiences, while customer invitations are personalized where possible.
Work with the Events team to track and prove successful delivery of events via agreed metrics, as well as sharing feedback on event improvement opportunities.
KPIs & Reporting
Monitor performance against KPIs using analytics, dashboards, and reporting.
Establish regular reporting, delivering customer data insights including campaign engagement, use cases, tech plays, new and existing contacts.
Uses data storytelling to interpret and present complex insights to stakeholders.
Partners with Performance Marketing and Marketing Operations to analyze campaign outcomes, and customer insights to develop strategies, content and messaging.
Data Analysis
Conduct ongoing market, and competitor analysis.
Drill into account, contact and campaign data‑sets across multiple platforms.
Works with GTM teams to deliver insights, content, and next best actions which inform and shape customer engagement, as well as improve customer sentiment.
Share vertical and customer insights with other teams, to inform design and delivery of marketing content and activities, e.g. Platform Marketing, Enablement, etc.
Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NY generally ranges: $130,411-$195,617 CA generally ranges: $136,081-$204,121 All other locations fall under our General State range: $113,401-$170,101 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.
About Us Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.
Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.
Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO.
If you need a reasonable accommodation due to a disability during any part of the application process, please contact us via the Bridge portal for assistance.
#J-18808-Ljbffr