International Beverage is a dynamic global drinks company, established in 2006 as the international arm of ThaiBev. We specialise in building distinctive, premium brands for global growth - led by our award‑winning Scotch whiskies and complemented by some of the world’s fastest‑growing beers, spirits and liqueurs.
Our portfolio includes Old Pulteney, Balblair and Speyburn single malt Scotch whiskies, Hankey Bannister blended Scotch whisky, Caorunn Gin, Phraya Rum, Larsen Cognac, The Reid Vodka and Cardrona Whisky.
Across blending, distilling, sales, marketing and our business support teams, our people bring expertise, passion and a commitment to living our values: Collaboration, Caring for Stakeholders and Creating Value.
We are proud to be recognised as a Great Place to Work - where people can grow, innovate, and thrive. About the Role
To build distribution, rate of sale and brand advocacy for International Beverage’s spirits portfolio across priority US markets. This role blends commercial activation with brand education - working shoulder‑to‑shoulder with distributors, key accounts and trade influencers through trainings, tastings, events and targeted activation plans. Main Responsibilities
Translate national and state market plans into sell‑in/sell‑through activity with distributor teams; co‑own quarterly activation calendars and volume objectives per state/channel. Execute targeted account activation to deliver distribution, visibility and rate‑of‑sale - focusing on priority chain, indie on‑premise and specialty retail. Feed structured market intelligence (pricing, promo, competitor moves) back to Sales & Brand teams. Brand Education & Advocacy Plan and host masterclasses, staff trainings and consumer events; deliver consistent brand stories and perfect‑serve standards. Create and share advocacy content (tastings, serves, social snippets) in line with brand guidelines. Mentor local brand advocates/ambassadors as the network grows. Key Account & Community Building Nurture relationships with influential bartenders, retailers and whisky communities; secure features, placements and menu listings. Support distributor key‑account teams with joint calls, programming and sell‑in decks. Manage and own your professional development in order to achieve your work objectives and your career and personal goals. About You
Proven US market field experience (supplier or distributor) in spirits, with hands‑on activation and training delivery. Confident presenter and educator; strong trade networker; comfortable balancing brand building with commercial targets. Understanding of the US three‑tier system, state compliance nuances and how to work effectively through distributors. 2nd stage interviews will take place in person in New York week commencing 2nd March.
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We are proud to be recognised as a Great Place to Work - where people can grow, innovate, and thrive. About the Role
To build distribution, rate of sale and brand advocacy for International Beverage’s spirits portfolio across priority US markets. This role blends commercial activation with brand education - working shoulder‑to‑shoulder with distributors, key accounts and trade influencers through trainings, tastings, events and targeted activation plans. Main Responsibilities
Translate national and state market plans into sell‑in/sell‑through activity with distributor teams; co‑own quarterly activation calendars and volume objectives per state/channel. Execute targeted account activation to deliver distribution, visibility and rate‑of‑sale - focusing on priority chain, indie on‑premise and specialty retail. Feed structured market intelligence (pricing, promo, competitor moves) back to Sales & Brand teams. Brand Education & Advocacy Plan and host masterclasses, staff trainings and consumer events; deliver consistent brand stories and perfect‑serve standards. Create and share advocacy content (tastings, serves, social snippets) in line with brand guidelines. Mentor local brand advocates/ambassadors as the network grows. Key Account & Community Building Nurture relationships with influential bartenders, retailers and whisky communities; secure features, placements and menu listings. Support distributor key‑account teams with joint calls, programming and sell‑in decks. Manage and own your professional development in order to achieve your work objectives and your career and personal goals. About You
Proven US market field experience (supplier or distributor) in spirits, with hands‑on activation and training delivery. Confident presenter and educator; strong trade networker; comfortable balancing brand building with commercial targets. Understanding of the US three‑tier system, state compliance nuances and how to work effectively through distributors. 2nd stage interviews will take place in person in New York week commencing 2nd March.
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