Channel Marketing Manager US
International Beverage Holdings Ltd., New York, New York, us, 10261
International Beverage is a dynamic global drinks company, established in 2006 as the international arm of ThaiBev. We specialise in building distinctive, premium brands for global growth - led by our award‑winning Scotch whiskies and complemented by some of the world’s fastest‑growing beers, spirits and liqueurs.
Our portfolio includes Old Pulteney, Balblair and Speyburn single malt Scotch whiskies, Hankey Bannister blended Scotch whisky, Caorunn Gin, Phraya Rum, Larsen Cognac, The Reid Vodka and Cardrona Whisky.
Across blending, distilling, sales, marketing and our business support teams, our people bring expertise, passion and a commitment to living our values: Collaboration, Caring for Stakeholders and Creating Value.
We are proud to be recognised as a Great Place to Work - where people can grow, innovate, and thrive. About the Role
To drive the translation of IBHL vision and objectives into commercially profitable brand building activation plans, stretching across all channels. To support the sales focused operation across all marketing requirements. Taking the global brand platforms available and localising them to meet market needs before executing them through RTM partners. Support the building of distribution and drive visibility, and activation of our brands across the relevant channels and markets. Main Responsibilities
Lead our RTM partners with the development of annual Activation Calendar, providing initiatives which are prioritised against strategic imperatives and collectively meet brand, commercial and our customers objectives. Responsible for the delivery of relevant marketing campaigns across assigned region - utilising the annual global brand plans and toolkits provided to create localised market plans. Work closely with Channel Marketing team, ensure that brand activity is running in parallel: to identify cross-brand efficiencies and synergies where they exist Be responsible for quality control and consistent execution to drive brand building in market. Report on the category, key channels and our brands’ market performance. Be accountable for regional BTL budget:effective & efficient in the management and reporting of BTL budget. Work with Regional Sales Director to drive the development and delivery of the strategic long-term plan for the region. Ensure the wider business has a clear view of best practice through measurement & evaluation of in market initiatives and activations. Deliver effective evaluation of our activity on a channel and commercial basis. Reporting on key performance indicators Continually seek to deliver proof-points based on category and consumer insights, that can be shared as best practice across markets to multiply our efforts. The approach should be to steal, tweak and reapply proven mechanics rather than create from scratch unless there is an unmet need that requires a new approach. Sales Liaison
Liaise with Sales teams to support commercial growth through Activation Calendar. Align on BTL budget assignment in line with strategic plan. Align with Sales team and provide the marketing support required to successfully deliver agreed initiatives/activations with our RTM partners, always measured against specific distribution, visibility, and activation metrics for each campaign. Work with Sales to drive the development and delivery of the long-term plan. Support delivery of market Plan on a Page with Activation Calendar on annual basis:Deliver the channel strategies and tactics to support execution of associated plans. Provide the sales teams with the tools they require to actively lead our customers and deliver sales & brand objectives. Marketing Liaison
Liaise with Central Marketing team to ensure channel specific tools are available & compatible with Brand Work closely with Brand Team to ensure delivery of effective initiatives. Liaise with the wider Brand team to ensure that all channel marketing activation is in line with specific brand guidelines, tone of voice and overall brand objectives. Act as “Brand Guardian” for IB portfolio, ensuring that all activity delivered across channels and customers, fits with brand objectives and guidelines. Manage and own your professional development in order to achieve your work objectives and your career and personal goals. About You
Proven experience in a marketing role - preferably within FMCG/drinks industry. Previous trade and channel marketing experience is essential in premium categories. Experience activating campaigns within ecommerce & on digital channels would be advantageous. Ability to work autonomously and manage own workload. Ability to think creatively. Good influencing skills. Qualified to degree level. 2nd stage interviews will take place in person in New York week commencing 2nd March.
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We are proud to be recognised as a Great Place to Work - where people can grow, innovate, and thrive. About the Role
To drive the translation of IBHL vision and objectives into commercially profitable brand building activation plans, stretching across all channels. To support the sales focused operation across all marketing requirements. Taking the global brand platforms available and localising them to meet market needs before executing them through RTM partners. Support the building of distribution and drive visibility, and activation of our brands across the relevant channels and markets. Main Responsibilities
Lead our RTM partners with the development of annual Activation Calendar, providing initiatives which are prioritised against strategic imperatives and collectively meet brand, commercial and our customers objectives. Responsible for the delivery of relevant marketing campaigns across assigned region - utilising the annual global brand plans and toolkits provided to create localised market plans. Work closely with Channel Marketing team, ensure that brand activity is running in parallel: to identify cross-brand efficiencies and synergies where they exist Be responsible for quality control and consistent execution to drive brand building in market. Report on the category, key channels and our brands’ market performance. Be accountable for regional BTL budget:effective & efficient in the management and reporting of BTL budget. Work with Regional Sales Director to drive the development and delivery of the strategic long-term plan for the region. Ensure the wider business has a clear view of best practice through measurement & evaluation of in market initiatives and activations. Deliver effective evaluation of our activity on a channel and commercial basis. Reporting on key performance indicators Continually seek to deliver proof-points based on category and consumer insights, that can be shared as best practice across markets to multiply our efforts. The approach should be to steal, tweak and reapply proven mechanics rather than create from scratch unless there is an unmet need that requires a new approach. Sales Liaison
Liaise with Sales teams to support commercial growth through Activation Calendar. Align on BTL budget assignment in line with strategic plan. Align with Sales team and provide the marketing support required to successfully deliver agreed initiatives/activations with our RTM partners, always measured against specific distribution, visibility, and activation metrics for each campaign. Work with Sales to drive the development and delivery of the long-term plan. Support delivery of market Plan on a Page with Activation Calendar on annual basis:Deliver the channel strategies and tactics to support execution of associated plans. Provide the sales teams with the tools they require to actively lead our customers and deliver sales & brand objectives. Marketing Liaison
Liaise with Central Marketing team to ensure channel specific tools are available & compatible with Brand Work closely with Brand Team to ensure delivery of effective initiatives. Liaise with the wider Brand team to ensure that all channel marketing activation is in line with specific brand guidelines, tone of voice and overall brand objectives. Act as “Brand Guardian” for IB portfolio, ensuring that all activity delivered across channels and customers, fits with brand objectives and guidelines. Manage and own your professional development in order to achieve your work objectives and your career and personal goals. About You
Proven experience in a marketing role - preferably within FMCG/drinks industry. Previous trade and channel marketing experience is essential in premium categories. Experience activating campaigns within ecommerce & on digital channels would be advantageous. Ability to work autonomously and manage own workload. Ability to think creatively. Good influencing skills. Qualified to degree level. 2nd stage interviews will take place in person in New York week commencing 2nd March.
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