Why COVE Animal Health
COVE Animal Health is a growing network of veterinary hospitals built around high-quality medicine, strong hospital leadership, and a commitment to doing right by our teams and clients. As we continue to expand across primary care, urgent care, specialty, and emergency services, we’re investing in scalable, data-driven marketing that directly supports hospital growth and performance.
About The Role The Digital Marketing Manager is responsible for driving enterprise-level growth through performance-focused digital marketing across the COVE Animal Health network. This role owns the day-to-day strategy, execution, optimization, and measurement of digital channels, with a strong focus on paid search, paid social, analytics, and conversion optimization. You’ll work closely with marketing leadership, regional teams, and operations to translate business priorities into digital programs that drive new client acquisition, referral engagement, and service-line growth. Success in this role is measured by improvements in efficiency, pipeline contribution, and visibility into how digital marketing impacts revenue.
What You’ll Do Digital strategy & demand generation
Develop and execute enterprise digital marketing strategies aligned with regional and service-line goals
Apply demand generation principles to capture high-intent audiences and convert interest into measurable growth
Conduct market and competitor analysis to identify opportunities and guide channel strategy
Partner with marketing leadership and regional teams to turn business objectives into actionable digital plans
Channel ownership & campaign execution
Own paid search and paid social strategy, including campaign structure, optimization, and scaling
Oversee integrated digital programs across paid media, web experiences, and lifecycle touchpoints
Optimize enterprise landing pages to improve lead quality, conversion rates, and acquisition efficiency
Support new hospital openings, service-line launches, and referral growth initiatives through digital activation
Test and evaluate new channels, tools, and tactics to stay ahead of market trends
Analytics, attribution & reporting
Own enterprise digital measurement and attribution across phone, form, QR, and booking conversionsBuild and maintain dashboards that connect digital performance to pipeline, revenue, and operational outcomesManage call tracking strategy, including CallRail setup, attribution modeling, and CRM integrationTranslate performance data into clear, actionable insights for optimization and forecastingEnsure consistency in tracking, KPIs, and reporting across regions Budget management
Execute and optimize digital spend within an approved enterprise budget
Monitor pacing, performance, and efficiency across channels and regions
Surface insights, risks, and opportunities to inform future budget planning
Brand & execution standards
Ensure digital execution aligns with enterprise and regional brand standards
Evaluate and guide creative to ensure campaigns are effective, human, and on-brand
Maintain high execution standards across all digital programs
What success looks like
Measurable growth in new clients driven by digital marketing programs
Strong contribution of digital channels to enterprise pipeline and revenue
Improved conversion rates from high-intent leads to booked appointments
Reduced customer acquisition cost and improved ROAS
Clear, consistent reporting that supports confident, data-driven decisions
Requirements
5–7+ years of experience in digital marketing, with deep expertise in paid search and paid social
Experience managing large, multi-region digital programs with established budgets
Strong analytical and technical skills, including Google Ads, Meta, GA4, CallRail, and CRM systems (HubSpot required)
Ability to clearly connect marketing performance to pipeline and revenue outcomes
Experience in healthcare, veterinary, or multi-location service organizations preferred
Strong communicator with a collaborative, solutions-oriented mindset
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About The Role The Digital Marketing Manager is responsible for driving enterprise-level growth through performance-focused digital marketing across the COVE Animal Health network. This role owns the day-to-day strategy, execution, optimization, and measurement of digital channels, with a strong focus on paid search, paid social, analytics, and conversion optimization. You’ll work closely with marketing leadership, regional teams, and operations to translate business priorities into digital programs that drive new client acquisition, referral engagement, and service-line growth. Success in this role is measured by improvements in efficiency, pipeline contribution, and visibility into how digital marketing impacts revenue.
What You’ll Do Digital strategy & demand generation
Develop and execute enterprise digital marketing strategies aligned with regional and service-line goals
Apply demand generation principles to capture high-intent audiences and convert interest into measurable growth
Conduct market and competitor analysis to identify opportunities and guide channel strategy
Partner with marketing leadership and regional teams to turn business objectives into actionable digital plans
Channel ownership & campaign execution
Own paid search and paid social strategy, including campaign structure, optimization, and scaling
Oversee integrated digital programs across paid media, web experiences, and lifecycle touchpoints
Optimize enterprise landing pages to improve lead quality, conversion rates, and acquisition efficiency
Support new hospital openings, service-line launches, and referral growth initiatives through digital activation
Test and evaluate new channels, tools, and tactics to stay ahead of market trends
Analytics, attribution & reporting
Own enterprise digital measurement and attribution across phone, form, QR, and booking conversionsBuild and maintain dashboards that connect digital performance to pipeline, revenue, and operational outcomesManage call tracking strategy, including CallRail setup, attribution modeling, and CRM integrationTranslate performance data into clear, actionable insights for optimization and forecastingEnsure consistency in tracking, KPIs, and reporting across regions Budget management
Execute and optimize digital spend within an approved enterprise budget
Monitor pacing, performance, and efficiency across channels and regions
Surface insights, risks, and opportunities to inform future budget planning
Brand & execution standards
Ensure digital execution aligns with enterprise and regional brand standards
Evaluate and guide creative to ensure campaigns are effective, human, and on-brand
Maintain high execution standards across all digital programs
What success looks like
Measurable growth in new clients driven by digital marketing programs
Strong contribution of digital channels to enterprise pipeline and revenue
Improved conversion rates from high-intent leads to booked appointments
Reduced customer acquisition cost and improved ROAS
Clear, consistent reporting that supports confident, data-driven decisions
Requirements
5–7+ years of experience in digital marketing, with deep expertise in paid search and paid social
Experience managing large, multi-region digital programs with established budgets
Strong analytical and technical skills, including Google Ads, Meta, GA4, CallRail, and CRM systems (HubSpot required)
Ability to clearly connect marketing performance to pipeline and revenue outcomes
Experience in healthcare, veterinary, or multi-location service organizations preferred
Strong communicator with a collaborative, solutions-oriented mindset
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